Scotland has launched a consultation on proposals to restrict alcohol advertising in public, supermarkets and sporting events.
According to reports the proposal is part of a plan to reduce the appeal of alcohol to the youth.
The ban proposal could affect branded sports gear, billboards, public transport and newspapers.
In a BBC article they reported that Scotland has more alcohol ads in top level football than other European football leagues.
In June a report from Alcohol Focus Scotland stated that consumers are bombarded with positive messaging through alcohol advertising. The group called on the government to intervene.