Teaming up with director Alan Irvin from They Shoot Films and Icelandic production house, Truenorth, Joe Public United created a quirky, humorous and endearing commercial filmed in Iceland with an Icelandic and a South African cast.
In the TVC the viewer meets Björgvin Rafnkelsson and his family from the village of Vík í Mýrdal in Iceland. His family tells the documentary crew how Björgvin, over the last few years, has started displaying strange behaviour that they don’t understand. As the commercial unravels, we see different examples of this Icelandic boy’s unusual characteristics until one fateful day, when a South African comes to their rescue with a special package from Chicken Licken, of course.
“It’s always an exciting challenge to think of the next execution for our client Chicken Licken, and this time we really wanted to do something unexpected for an unexpected product – Double Chick’n BoerieTM Burger. Key to what we wanted to portray is the fact that South Africans, no matter where we are in the world, can recognise one another and have a common connection,” concludes Xolisa Dyeshana, Chief Creative Officer, Joe Public United.
Watch the TVC:
Brand: Chicken Licken®
Client: Chantal Sombonos van Tonder
Group Chief Creative Officer: Pepe Marais
Agency: Joe Public United (ATL & Digital)
Chief Creative Officer: Xolisa Dyeshana
Creative Group Head: Natalie Walker
Senior Copywriter: Marjolein Rossouw
Group Account Director: Amber Mackeurtan
Agency TV Producer: Yash Raidu
Production Company: They Shoot Films
Director: Alan Irvin
Director of Photography: Adam Bentel
Executive Producer: Darren Gordon
Production Company (Reykjavik): Truenorth Productions
Editor: Saki Bergh
Colorist: Craig Simonetti
Online Operator: Keno Naidoo
Audio: Sterling Sound; Lorens Persson