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Senior Conceptual Copywriter
Remuneration: | R35000 - R45000 per month cost-to-company |
Location: | Johannesburg, Parktown |
Job level: | Mid/Senior |
Type: | Permanent |
Reference: | #CopywriterBF |
Company: | BlackFly TTL |
We are seeking a talented and creative copywriter who is well-versed in current trends on various creative media platforms, TTL,TV, radio, animation, film and video. The ideal candidate must have a strong understanding of social media best practices, campaigns, excellent writing skills, and the ability to create engaging and compelling copy that resonates with our target audience. You must possesses a deep understanding of South African culture and be able to incorporate vernacular language when creating content. Knowledge of other international languages would be beneficial for this role.
We are a creative agency based in Johannesburg, and we are looking for a conceptual copywriter with exceptional skills and aspiration to grow into a creative director role.
You should be a confident people’s person, that has a strong understanding of creative principles with strong attention to detail and the ability to work both independently and collaboratively. You will be working closely with the senior art director / designer to become the dream team!
Responsibilities:
- Attend and co-lead creative sessions for project kick-offs
- Translate the brief and strategic requirements into compelling creative solutions and scripts, ensuring that its aligned with client tonality and style
- Create and update style guides per brand
- Work with the creative team to develop concepts and present to management and clients, including proofreading of presentations.
- Establish creative direction with the senior art director / designer, for campaigns
- Manage multiple projects from concept through to completion.
- Guide the art director / designer during the creation of storyboards for film and animation with internal reviews.
- Write punching copy for packaging design
- Copywriting / script quality control on all concepts and projects
- Develop and implement social media content strategies that align with our brand voice and objectives
- Create engaging and culturally relevant copy that resonates with the South African audience
- Incorporate vernacular language and cultural references into marketing materials
- Research and stay up-to-date on trends in South African culture and language usage
- Translate and adapt content for international markets when necessary
- Collaborate with the marketing team to create cohesive and effective social media campaigns
- Monitor and analyse the performance of social media content to optimise engagement and reach
- Possess a thorough understanding of interactive communications and delivery systems, processes, user interface and industry best practices
- Bachelor’s degree in marketing, communications, or related field
- Proven experience as a social media copywriter or similar role
- Strong understanding of social media platforms and their respective best practices
- Proven experience as a copywriter with a focus on South African culture - Strong understanding of vernacular language and cultural nuances
- Knowledge of other international languages is a plus
- Creative thinking and problem-solving skills
- 5 – 6 years’ experience in a relevant field
- Exceptional writing, editing and storytelling abilities.
- Have a good knowledge of copywriting for TTL, including branding, print, packaging and web
- Must understand video / animation and digital elements in order to write scripts and assist with art direction of the storyboards.
- Ability to work within the project budget
- Ability to make evaluative and calculated judgments
- Must be creative, imaginative and curious about our clients’ products and services
Posted on 05 Jul 14:50, Closing date 3 Sep
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