Marketing & Media Video South Africa

Watch and listen to Alistair King, CCO and founder King James Group one-on-one with Sydney Mbhele, chief executive brand, Sanlam Group, on their recent campaign which brought home gold for The Olympian. The campaign was a groundbreaking creative solution that allowed SA gymnast Caitlin Rooskrantz to be the only athlete the world saw go through her routine in 2020 at the exact time she would have performed at the Tokyo Olympic Games. Hosted by Rutendo Nyamuda, the discussion touches on topics such as the role of the communications industry and confident brands to be the storytellers and economic drivers behind greater inclusivity in the creative and other sectors - this being the third of our 6-part series of discussions around the value of diversity and inclusion in the SA ad industry - made possible by the ACA....

Bizcommunity and the ACA celebrating the state of diversity and inclusivity in the SA ad industry, as seen through the lens of Darling Film's Melina MacDonald and Lorraine Smit, winners of Gold and Silver at the recent Effie Awards and Loeries 2021 Hall of Fame winners, in conversation with fellow femme filmmakers Gale Maimane and Director Kit. Episode 2, hosted by Rutendo Nyamuda, reveals film craft as a medium of power, empowerment, economic driver and job creation, why local and global brands should be investing in the South African film industry and the importance of diverse voices in the sector to position our region on global platforms - made possible by the ACA....

Watch and listen as 2021 Loerie Grand Prix winners Carl Willoughby, executive creative director at TBWA Hunt Lascaris and Sanele Ngubane, creative director at Toasted Samish discuss the story behind Shwii, their recent campaign which navigated the Google directions app into Zulu and a coveted award for client Nissan.

Jade Carlisle, the business unit director, and Craig Miles, the creative director of Hellosquare, share insights of the brand new Facebook Tinkies Milk Tart flavour launch as well as how the campaign was created, implemented and reached award-winning success….

Professor Beatrys Lacquet, the director and head of Wits Plus, delves into some of the Language department’s courses, why language skills and development are so important for business, as well as the evolution of language in the digital age, and the rapid growth and demand for South African Sign language (SASL) in businesses and organisations….

Corne Venter, CEO of the retail and rental division of Motus South Africa, discusses the launch of digital brand Motus.cars, the new emotive brand campaign, as well as the importance of having a real dealer network behind all of their cars….

Bradley Pulford, VP and managing director for HP Africa, discusses HP’s leadership goals, how the company is bridging the gap between youth and education as well as the reasoning behind the Africa First Time Buyer campaign and how it came to be.

Professor Beatrys Lacquet, the director and head of Wits Plus, discusses the benefits of investing in education, the flexibility of studying a degree part-time, as well as some useful study methods and tips.

This Women’s Month, Mitcheline Williams and Claire Voges, both Student Wellness Managers at IIE Rosebank College, discuss the increased focus on mental health in both the education environment and the workplace, as well as the impact that Covid-19 has had on general wellness, and the particularly challenging times women are facing.

Everlytic’s second TV commercial in the humorous “Should have been an email” series has been launched. It shows just how wrong marketing can go when you don’t have the data to understand your audience or the platforms to execute effective personalised communication. Your marketing initiatives could be sooooo close, yet so far. Don’t be that marketer – get personal with Everlytic and the opportunities that email marketing brings. Get in touch to learn more:...

Sivuka Youth is a South African youth development partner addressing the far too large unemployment gap in SA through novel youth coaching, work readiness training and recruitment for youth. In this BizTakeouts interview Ashalia Maharajh, the founder and director of Sivuka Youth, discusses the company’s introspective, self-first approach to fundamental topics to develop SA's youth and tackle unemployment.

Lillian Bususu, the graduate placement manager at IIE Rosebank College, shares her top job interview tips, including the different types of interviews you can expect, what goes into proper preparation, common questions asked as well as what to avoid….