LISTEN: The role that short courses can play to align with the needs of businesses

Professor Beatrys Lacquet, the director and head of Wits Plus, talks about the role of short courses in aligning the needs of business as well as the importance of language proficiency to complement evolving and new job roles.

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LISTEN: Wits Plus part-time degree alumni share their experiences
LISTEN: Wits Plus part-time degree alumni share their experiences
In this episode of BizTakeouts, three alumni who completed their BA degrees part-time through Wits Plus share their experiences.
6 Jun 2022 09:54
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Addressing skills shortages with the Wunderman Thompson Data Learnership Academy
Addressing skills shortages with the Wunderman Thompson Data Learnership Academy
Richard Mullins, managing director of Wunderman Thompson across Africa, Europe and the Middle East, Odwa Makhalima, analytics implementation specialist at Wunderman Thompson, and Beth Casey, country director for marketing and commerce cloud at Salesforce, discuss Wunderman Thompson’s Data Learnership Academy, how it addresses skills shortages and what the future holds for the academy and the jobs market….
12 May 2022 09:25
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U-Studio and Ola save summer as South Africans Choose Joy!
U-Studio and Ola save summer as South Africans Choose Joy!
U-Studio was tasked save summer! They weren’t going to let the gloomy outlook for 2020 ruin the joy South Africans could have over the summer. Instead, they created opportunities to celebrate the spontaneous, intentional joyful moments. It was crucial to remind South African ice cream fanatics that they were able to turn the mundane, everyday activities into joy. The team assisted OLA to drive seasonal sales and increase brand visibility across the brand’s digital touchpoints, especially Meta channels such as Facebook and Instagram. Even the challenges that the limitations of the time brought, didn’t prohibit the team from delivering standout results. Listen to the podcast to hear first-hand from the team on how they strategised and executed this brilliant campaign, creating moments for consumers to #ChooseJoy in a difficult time....
13 Apr 2022 13:47
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Vodacom and Wunderman Thompson shine light on GBV - SA’s second pandemic
Vodacom and Wunderman Thompson shine light on GBV - SA’s second pandemic
The 2020 lockdown brought about a gigantic social catastrophe in South Africa, or so-called second pandemic; namely the rise in Gender Based Violence (GBV). The numbers were alarming with a women being murdered every 3 hours in and 1 in 4 women who will experience GBV. We felt an important urge to leverage the voices of men within our business to speak up and shine the light on GBV. Part of our content strategy was to ensure mass reach on social media channels. We combined the messages from our men of influence with helpful content around how to report, self-defence, important numbers etc. We had an overwhelmingly great response from the men we approached to be a part of the campaign and take a stance. I recall every person we approached was very keen to use their voice to raise awareness, drive action against GBV. Listen to the podcast to hear first-hand from the team on how they strategised and executed this important yet brilliant campaign called “Be The Light”....
5 Apr 2022 10:32
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#MarketingMasterminds: The dream team delivering dynamic insights for KFC
#MarketingMasterminds: The dream team delivering dynamic insights for KFC
Fiona Potgieter, the COO of Yonder, and Parul Mehta, the lead customer success manager of ROI Hunter, share behind-the-scenes details about the overarching KFC eCommerce Always On campaign....
27 Jan 2022 09:24
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WATCH: Unfolding consumer and market trends, and how brands can win in a volatile market
WATCH: Unfolding consumer and market trends, and how brands can win in a volatile market
In this BizTakeouts interview we speak to Zak Haeri, managing director and Nicolet Pienaar, head of market insights at GfK South Africa, to find out more about the latest market changes and trends, how consumer behaviour is changing, and the importance of real-time access to the latest data and intelligent automation....
13 Dec 2021 13:34
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LISTEN: The role that short courses can play to align with the needs of businesses
LISTEN: The role that short courses can play to align with the needs of businesses
Professor Beatrys Lacquet, the director and head of Wits Plus, talks about the role of short courses in aligning the needs of business as well as the importance of language proficiency to complement evolving and new job roles.
1 Dec 2021 10:38
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#MarketingMasterminds: How the Tinkies new limited edition flavour launch became a permanent success
#MarketingMasterminds: How the Tinkies new limited edition flavour launch became a permanent success
Jade Carlisle, the business unit director, and Craig Miles, the creative director of Hellosquare, share insights of the brand new Facebook Tinkies Milk Tart flavour launch as well as how the campaign was created, implemented and reached award-winning success….
7 Oct 2021 10:30
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LISTEN: The importance of language in establishing connections
LISTEN: The importance of language in establishing connections
Professor Beatrys Lacquet, the director and head of Wits Plus, delves into some of the Language department’s courses, why language skills and development are so important for business, as well as the evolution of language in the digital age, and the rapid growth and demand for South African Sign language (SASL) in businesses and organisations….
20 Sep 2021 08:25
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Automotive retail group launches first true digital brand - Motus.cars
Automotive retail group launches first true digital brand - Motus.cars
Corne Venter, CEO of the retail and rental division of Motus South Africa, discusses the launch of digital brand Motus.cars, the new emotive brand campaign, as well as the importance of having a real dealer network behind all of their cars….
16 Sep 2021 10:49
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HP places greater value on youth and education, getting the right devices into the right hands
HP places greater value on youth and education, getting the right devices into the right hands
Bradley Pulford, VP and managing director for HP Africa, discusses HP’s leadership goals, how the company is bridging the gap between youth and education as well as the reasoning behind the Africa First Time Buyer campaign and how it came to be.
13 Sep 2021 11:16
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