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Source: © 123rf Trust in advertising has dropped by eight percent, despite the claim that 71% appreciate brands that engage in social issues, over half still feel underrepresented in advertising, highlighting a disconnect

Advertising trust drops 8% - indicates a disconnect with consumers

10 Apr 2025

Puma’s biggest global campaign Go Wild: Rooted in history with a new vision of sports

Puma’s biggest global campaign Go Wild: Rooted in history with a new vision of sports

28 Mar 2025

Gen Z embraces AI for social media spending

Gen Z embraces AI for social media spending

28 Mar 2025

Source: © 123rf While Global advertising spend is now on course to grow 6.7% this year to $1.15trn, according to a new study from Warc, this is a downgrade of almost one percentage point (pp) from the marketing effectiveness experts’ November forecast

Warc study shows growth this year but still downgrade of almost one percentage point

28 Mar 2025

Shein partners with actress Cindy Mahlangu for Autumn/Winter lookbook

Shein partners with actress Cindy Mahlangu for Autumn/Winter lookbook

27 Mar 2025

Bucket lists drive a shift in shopping habits: happiness over possessions

Bucket lists drive a shift in shopping habits: happiness over possessions

18 Mar 2025

Checkers expands Sixty60 through new e-commerce website

Checkers expands Sixty60 through new e-commerce website

7 Mar 2025

Source: © 123rf Essi Koster, paid media specialist at Special Effects Media, gives some key considerations around video content and how brands can harness this engaging format to achieve their marketing goals

How business can harness video content to to achieve its marketing goals

Essi Koster 4 Mar 2025

A recent Effie SA Dialogue Series that took place at Nedbank in Sandton saw a panel take on this discussion under the banner, Inside Effie’s winning strategies, from strategy to results, elevating marketing effectiveness. The panelists (L to r): Carl Willoughby, Effie SA Grand Judge and CCO TBWA, Nicole Shub, CMO Pineapple and 2024 Grand Effie SA winner, Refilkwe Maluleke, Effie SA Jury co-chair and head of marketing Discovery Health, Shaun Dix, global service line leader, creative excellence, Ipsos and moderator Silas Matlala Gibs.

Inside Effie’s winning strategies: The hallmarks of an effective campaign

Danette Breitenbach 28 Feb 2025

Source: © More About Advertising

WPP’s 2024 preliminary results see shares plunge 16% to a four year low

27 Feb 2025

Hein Schumacher ousted as Unilever CEO, Fernando Fernandez to take over

Hein Schumacher ousted as Unilever CEO, Fernando Fernandez to take over

27 Feb 2025

BizTrendsTV launches this month, hosted by Bronwyn Williams, futurist, economist and business trends analyst (Image supplied)

The Real Network, Rapt Creative and Bizcommunity launch RAPT BizTrendsTV – A global first in trends thought leadership

Bizcommunity.com 21 Feb 2025

Nike and Kim Kardashian’s Skims partner to launch NikeSkims

Nike and Kim Kardashian’s Skims partner to launch NikeSkims

19 Feb 2025

Image source: jcomp from

Ad Talent Salary Survey: Wage comparisons and employment trends

13 Feb 2025

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