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In brief Promotions & Activations South Africa

Tripping off to Cadbury World

Tripping off to Cadbury World

Can you imagine being called to a special assembly at school only to find out that you have been selected to go on a trip of a lifetime to every chocolate-lover's paradise? And that you can take your family with you? That's exactly what happened to 18-year old Mafikeng High School student Thato Seakamela on last month, when he was announced as the winner of a seven-day trip to Cadbury World in the UK for four people, in Cadbury's "where the magic begins…" promotion. Seakamela will be taking his mother and two sisters along with him – the first overseas trip for the family. "The Seakamela's magical experience is one of the many highlights of this hugely successful promotion and we are delighted to award the prize to such a humble and deserving young man." says Kim Tobin, Cadbury senior brand manager. "We have no doubt the Seakamela family will enjoy all the magic Cadbury World has to offer."

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