Subscribe & Follow
Trending
Show more
Advertise your job vacancies
Jobs
- Experienced Model Booker (Agent) Cape Town
- B2B Marketing Consultant George
- Senior Marketing Coordinator Johannesburg
- Junior Copywriter and Proofreader Cape Town
- Marketing Manager Johannesburg North
- Email Marketing Specialist Johannesburg
- Client Services and Admin Johannesburg
- Creative Director Stellenbosch
- Marketing Manager Johannesburg
- Sales Project Manager Stellenbosch
Upload a gallery of an event on Bizcommunity to increase your company's exposure on our network of 26 industry portals and communities.
Love Jozi reveals it's two year marketing exercise
Love Jozi's new diffusion brand - "Luv Jozi - made in Joburg, China!" is the result of two years of viral marketing.
In a nutshell, we faked ourselves. We created a fake cheaper brand called 'Luv Jozi' on nasty t-shirts to make people think someone was copying Love Jozi with cheap Chinese imports. There was a fake misspelled logo, a fake website [with photography that seemed to be in China but really shot in Cyrildene] and a fake facebook group and they were selling at robots and flea markets and city vendors as well as Chinese owned clothing shops downtown.
