Contributor articles Marketing South Africa

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#OrchidsandOnions: Shoprite’s 'Rand-a-Rama' ad taps into 90s nostalgia

Brendan Seery

Why Jennifer Hudson's show is a digital marketing sensation

Karabo Ledwaba

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From Provocative to Evocative: Why an emotional response to advertising is essential for brands

Mongezi Mtati 20 Jun 2024

Day one of Cannes Lions has seen a record number of creatives. Seen here is musician John Legend and his model wife Chrissy Teigen. Source: Carl Willoughby.

#Cannes2024: Creative Circle at Cannes - a vibrant return with a record attendance

Carl Willoughby 18 Jun 2024

Khensani Nobanda, IAB South Africa Bookmark Awards jury president and group executive for group marketing and corporate affairs at Nedbank (Image supplied)

Let’s make magic in the playground of digital marketing

Khensani Nobanda 18 Jun 2024

Part 1: South Africa Speaks BAV Top 20 Brands in 2024 - Siya Kolisi most esteemed

Dono White 10 Jun 2024

Source: © 123rf Google AI is reshaping the digital advertising ecosystem. Why now? asks Geoff Cohen, partner - DY/DX

Google's generative AI search is another nail in the content coffin

Geoff Cohen 3 Jun 2024

Source: © 123rf Ann Nurock, partner: Relationship audits and management, Radar, examines what a strong client-agency relationship entails

Cultivating creativity through strong client-agency trust

Ann Nurock 31 May 2024

#OrchidsandOnions: DA crosses line in political persuasion

#OrchidsandOnions: DA crosses line in political persuasion

Brendan Seery 27 May 2024

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Nurturing genuine collaboration in the creative industry

Mongezi Mtati 8 May 2024

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