Moving to Content as a Service (CaaS)
Moving to Content as a Service (CaaS)

Marketers are seeking innovative ways to get the right content in front of potential customers and to manage the increasing number of digital touchpoints throughout the customer journey...

Nick DurrantBy Nick Durrant 15 Jun 2021

#YouthMatters: Ashleigh Burton, head of social media at Weber Shandwick Africa
#YouthMatters: Ashleigh Burton, head of social media at Weber Shandwick Africa

Starting out as a copywriter over a decade ago, Ashleigh Burton has a passion for using digital platforms to tell stories. Today, she is head of social media at Weber Shandwick Africa...

Evan-Lee CourieBy Evan-Lee Courie 10 Jun 2021

#YouthMatters: Connor Rogers, senior sales manager at VDX.tv
#YouthMatters: Connor Rogers, senior sales manager at VDX.tv

It can be said that the youth are Africa's best asset and this June we're celebrating youth who are making a difference in various sectors. Meet Connor Rogers, senior sales manager at VDX.tv...

Evan-Lee CourieBy Evan-Lee Courie 8 Jun 2021

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Why big business needs to consider gaming partnerships

Any big brands who are not partnering with e-sports and gaming companies for marketing and exposure may want to reconsider...

Barry LouzadaBy Barry Louzada 4 Jun 2021

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The glitch in the matrix is a quark

For thousands of years the wild sciences were the playground of mystics, mages and heretics...

Edward HerridgeBy Edward Herridge 2 Jun 2021

#YouthMatters: Hatsu Mphatsoe, copywriter at Ogilvy
#YouthMatters: Hatsu Mphatsoe, copywriter at Ogilvy

This year on 16 June, we commemorate the 45th anniversary of the Soweto Uprising. #YouthMatters is our celebration of youth who are making a difference in various sectors...

Evan-Lee CourieBy Evan-Lee Courie 1 Jun 2021

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The future of humans is up to AGI

We humans inherited this ability to 'speak' reality into being...

Edward HerridgeBy Edward Herridge 31 May 2021

#Newsmaker: Riverbed welcomes Itumeleng 'Tumi' Sethebe as ECD
#Newsmaker: Riverbed welcomes Itumeleng 'Tumi' Sethebe as ECD

"I am excited to join Riverbed as its core ethos of producing brave, effective work deeply resonates with me..." says Itumeleng 'Tumi' Sethebe, as the agency's new ECD...

Evan-Lee CourieBy Evan-Lee Courie 31 May 2021

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Navigating reality through limited experience

For all intents and purposes, our bodies are meat suits that serve as a 'space suit for the soul'...

Edward HerridgeBy Edward Herridge 27 May 2021

#Exclusive: Industry heavyweights launch Wonder, SA's newest CX agency
#Exclusive: Industry heavyweights launch Wonder, SA's newest CX agency

South Africa's marketing landscape has an innovative new player... Introducing Wonder, a new customer experience agency born in the 'new normal'...

Evan-Lee CourieBy Evan-Lee Courie 19 May 2021

The rebirth of email as a marketing tool
The rebirth of email as a marketing tool

New functionality and data analysis tools have strengthened email as a marketing and customer communication channel. Brands can now be far more strategic and personalised thanks to having a better understanding of what the end-user likes and wants...

Karyn StrybosBy Karyn Strybos 17 May 2021

#Newsmaker: Adelaide Tshabalala, new head of digital marketing at Hill+Knowlton Strategies SA
#Newsmaker: Adelaide Tshabalala, new head of digital marketing at Hill+Knowlton Strategies SA

Hill+Knowlton Strategies South Africa has appointed Adelaide Tshabalala as the head of digital marketing...

Evan-Lee CourieBy Evan-Lee Courie 13 May 2021

Game on: The next big brand opportunity to embrace
Game on: The next big brand opportunity to embrace

You could certainly be forgiven for thinking that gaming is a niche interest - the reserve of kids, nerds and techies. Because until fairly recently, it was! But that's no longer the case...

Shaune JordaanBy Shaune Jordaan 13 May 2021

What analysing 10 billion emails shows business leaders
What analysing 10 billion emails shows business leaders

According to the Everlytic 2020 Email Marketing Benchmarks report, email subscribers who have been opening their messages have been more engaged with the content than ever...

JD EngelbrechtBy JD Engelbrecht, Issued by Everlytic 28 Apr 2021

Welcome to extended reality or XR
Welcome to extended reality or XR

Just as brands are coming to terms with the various realities that is AR , VR and MR, extended reality or XR has joined the mix to keep us on our toes by ensuring brand offerings are optimised even further...

Shaune JordaanBy Shaune Jordaan 26 Apr 2021

EXCLUSIVE: Kevin Bermeister & Johannes Booysen launch AdFreeway in South Africa
EXCLUSIVE: Kevin Bermeister & Johannes Booysen launch AdFreeway in South Africa

Digital pioneers, Kevin Bermeister (think Skype and Kazaa) and Johannes Booysen (Yonder), have partnered to launch what they believe, is the next evolution in digital advertising - AdFreeway...

Evan-Lee CourieBy Evan-Lee Courie 20 Apr 2021

A more flexible and fairer future of work beckons in 2021
A more flexible and fairer future of work beckons in 2021

Ways of working that go back decades were dismantled overnight in 2020 as the Covid-19 pandemic took hold of the world. South Africa was no exception...

Nunu NtshingilaBy Nunu Ntshingila 14 Apr 2021

Agency Scope Insights: Deep, decisive and digital
Agency Scope Insights: Deep, decisive and digital

As the state of post-lockdown business shifts towards more agility and transparency, Agency Scope is responding to the global call for more in-depth data about what it takes for marketers and agencies to add real value...

Johanna McDowellBy Johanna McDowell 1 Apr 2021

5 marketing tech trends to watch in 2021
5 marketing tech trends to watch in 2021

As technology evolves and data sets grow, marketing is changing, adapting and in some cases becoming automated...

Greg ChenBy Greg Chen 4 Mar 2021

#BehindtheMask: Melissa-Joy Ohlsson, head of strategy for Volt Africa
#BehindtheMask: Melissa-Joy Ohlsson, head of strategy for Volt Africa

This week I catch up with Melissa-Joy Ohlsson, head Of strategy for Volt Africa, an integrated digital service provider based in South Africa which specialises in creating customised digital strategies suited for your brand...

Evan-Lee CourieBy Evan-Lee Courie 18 Feb 2021

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