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Tractor Outdoor partners with local NGOs to offer a helping hand to those effected by Malawi cyclone
Tractor Outdoor partners with local NGOs to offer a helping hand to those effected by Malawi cyclone

The cyclone has affected at least 1.5 million people in Zimbabwe, Malawi and Mozambique. Malawi has also declared a state of disaster following the storm...

Issued by Tractor Outdoor 1 day ago

Work showcase: Digital out-of-home
Work showcase: Digital out-of-home

Yetunde Adegbite, General Manager at Posterscope Nigeria, shares two clients' campaigns that have contributed to the changing face of out-of-home (OOH) in Nigeria...

Issued by Dentsu Aegis Network 2 days ago

Branding walls and creating floor to ceiling artworks with Canvex
Branding walls and creating floor to ceiling artworks with Canvex

Canvex customised wall canvas transforms interior walls into branding statements, billboards, huge artworks or creative backdrops...

Issued by Expand a Sign 16 May 2019

Taking it outside
Taking it outside

Out of Home (OOH) is the only ad-block-proof digital medium around. How is digital unleashing fresh creativity in OOH in sub-Saharan Africa?..

Issued by Dentsu Aegis Network 16 May 2019

Primedia Outdoor nominated for the FEPE International Technology and Innovation Award
Primedia Outdoor nominated for the FEPE International Technology and Innovation Award

Primedia Outdoor was nominated as one of the top three out-of-home media owners for the Technology and Innovation Award at FEPE International's 60th Anniversary Congress, which took place in Dubai from 1 to 3 May...

Issued by Primedia Outdoor 6 May 2019

Fepe International is now World Out of Home Organization
Fepe International is now World Out of Home Organization

Fepe International is rebranding as the World Out of Home Organization...

2 May 2019

UK adspend for 2018 soars to £23.6bn
UK adspend for 2018 soars to £23.6bn

UK advertising spend rose 6.3% year-on-year to reach £23.6bn in 2018, marking the ninth consecutive year of market growth and highest annual total since monitoring began in 1982...

30 Apr 2019

Media Inflation Watch 2018 Jan-Dec results released
Media Inflation Watch 2018 Jan-Dec results released

Media Manager Online has released its latest version of Inflation Watch for the full year of 2018. The study covers advertising rates and performance trends and an MIW Index, which is essentially a Cost Per Thousand calculation...

30 Apr 2019

Primedia Outdoor and Coca-Cola take creative execution to another level in Zambia
Primedia Outdoor and Coca-Cola take creative execution to another level in Zambia

Primedia Outdoor continues to push boundaries in sub-Saharan Africa after recently joining forces with soft drink giant, Coca-Cola...

Issued by Primedia Outdoor 23 Apr 2019

Digital signage in retail - Content driven by strategy
Digital signage in retail - Content driven by strategy

The major challenges faced by retailers are screens not displaying focussed content based on a solid content strategy, and the content on display not being created to focus on that strategy...

Issued by One Digital Media 18 Apr 2019

Outdoor media = digital media... when creatives get it right
Outdoor media = digital media... when creatives get it right

Outdoor ads are booming in the smartphone age - and for some brands, these ads are even generating engagement on social media. Why is outdoor advertising still making such a large impact in the digital age?...

By Genevieve Considine 16 Apr 2019

#NewCampaign: #EatingIsBelieving (what you see is what you should get)
#NewCampaign: #EatingIsBelieving (what you see is what you should get)

Following on from RocoMamas' #EatingIsBelieving campaign, whereby digital testimonials were turned into out of home executions, RocoMamas decided to take this a step further with agency Retroviral in launching a TVC as a statement of its standpoint as a brand that strongly believes that what you see is what you should get...

By Jessica Tennant 12 Apr 2019

Bizcommunity sends a clear message that Africa is open for business
Bizcommunity sends a clear message that Africa is open for business

The adoption continues for the .africa (dotAfrica) geographic Top Level Domain (gLTD) as Africa's biggest multi-industry website, Bizcommunity, announced the launch of its dotAfrica website...

Issued by dotAfrica 9 Apr 2019

Bizcommunity launches BIZ | Daily top story headlines
Bizcommunity launches BIZ | Daily top story headlines

Bizcommunity is proud to announce the launch of BIZ | Daily - a daily top story round-up, curated from across 18 industry sectors by most impressions and social media shares...

Issued by Bizcommunity.com 8 Apr 2019

Great(stock) poetry wins again
Great(stock) poetry wins again

Greatstock has scooped another creative accolade for its Anthology of Great(stock) Poetry direct marketing campaign. It was awarded third prize for Out of Home marketing in the annual Creative Circle Awards...

Issued by Greatstock 2 Apr 2019

Creative design work for effective OOH advertising 101
Creative design work for effective OOH advertising 101

Okay, so you have located your perfect billboard space and have signed all the paperwork and secured it with the media owner or Billboard Finder sales team. Now it's time to be creative...

By Noluthando Ngubo, Issued by Billboard Finder 2 Apr 2019

Smart Media expands sales opportunities for brands
Smart Media expands sales opportunities for brands

Smart Media has introduced its Basket Liners offering. Positioned at the bottom of shopping baskets at retail outlets, these liners provide another way to drive engagement with consumers...

Issued by Smart Media 2 Apr 2019

Tractor Transit: We are now able to track your bus campaigns
Tractor Transit: We are now able to track your bus campaigns

Tractor Transit, a division of Tractor Outdoor focusing solely on bus advertising, has just released two transit packages to suit any brand's target market...

Issued by Tractor Outdoor 2 Apr 2019

Africa rising as Bizcommunity launches .Africa domain
Africa rising as Bizcommunity launches .Africa domain

Bizcommunity, the wholly independently owned media brand made in Africa for Africa, is proud to announce the launch of the Bizcommunity.africa domain...

Issued by Bizcommunity.com 2 Apr 2019

Johnny Walker books Oasis's Iconic Cape Town airport site
Johnny Walker books Oasis's Iconic Cape Town airport site

After nine years, this site became available in January 2019, after ABSA's agency decided not to renew it. This created an opportunity for Johnny Walker to snap up the site...

Issued by Oasis Outdoor Media 1 Apr 2019

#Newsmaker: Wayne Bischoff returns to Mediamark as CEO
#Newsmaker: Wayne Bischoff returns to Mediamark as CEO

Wayne Bischoff recently rejoined Mediamark as CEO, having previously held the position of sales and marketing director at what was then Radmark and Digitalmark.

By Jessica Tennant 27 Mar 2019

The future of digital out-of-home marketing
The future of digital out-of-home marketing

The LG System On Chip (SoC) display is an all-in-one digital signage display that includes a media player inside the display housing...

Issued by One Digital Media 27 Mar 2019

Outdoor Network adds two new digital sites in KZN to grow footprint
Outdoor Network adds two new digital sites in KZN to grow footprint

Outdoor Network has broadened the scale and reach of its national digital network with the addition of two new rotating digital LED billboard sites in the prestigious town of Ballito on the KwaZulu-Natal north coast...

Issued by Provantage Media Group 25 Mar 2019

Tractor Outdoor announces Lizelle McConnell as their head of sales Gauteng
Tractor Outdoor announces Lizelle McConnell as their head of sales Gauteng

Lizelle McConnell, Tractor's former senior group sales executive, has been promoted to head of sales Gauteng with effect from February 2019...

Issued by Tractor Outdoor 20 Mar 2019

Tractor Outdoor welcomes Cara Woods to the team!
Tractor Outdoor welcomes Cara Woods to the team!

Tractor is proud to welcome Cara Leigh Woods who was recently appointed to their sales team in their Johannesburg office...

Issued by Tractor Outdoor 19 Mar 2019

The Purple Cow walking billboards campaign.
#OrchidsandOnions: Kudos for the walking billboards campaign

And Elon Musk scores an Orchid for showing he cares about dogs - but as for Chas Everitt...

By Brendan Seery 12 Mar 2019

Alliance Media wins Best OOH Company in Namibia
Alliance Media wins Best OOH Company in Namibia

Alliance Media Namibia has been awarded as the overall winner in the OOH (Out of Home) category at the PMR (Professional Management Review) awards...

Issued by Alliance Media 1 Mar 2019

Image supplied.
OMC launches Optimiser tool

The Out of Home Measurement Council (OMC) launched its biggest innovation to date, the enhanced Optimiser tool, which gives companies the ability to plan on both budget and criteria...

By Danette Breitenbach 25 Feb 2019

#PrimediaBigLove spreads love with the biggest Valentine's card!
#PrimediaBigLove spreads love with the biggest Valentine's card!

Primedia Outdoor made Valentine's Day extra special, by taking over the streets and social media...

Issued by Primedia Outdoor 20 Feb 2019

Primedia Outdoor and Sakhumzi Restaurant rally behind local development
Primedia Outdoor and Sakhumzi Restaurant rally behind local development

Considered one of the best-known township tourism attractions in Soweto, Sakhumzi Restaurant is rebranding to further reflect its core identity and originality...

Issued by Primedia Outdoor 19 Feb 2019

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