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    Source: © Anne of Carversville Negative social media conversations on Adidas’ decision to drop supermodel Bella Hadid from its SL72 campaign have led to its brand sentiment plummeting
    Adidas' brand sentiment plummets after dropping Bella Hadid 
    Source: © Sky News With several premium sports events occurring throughout the year, such as last year's Rugby World Cup, sports fans' attention is increasingly divided
    Premium sports events make brands work harder for fans attention
    Source: © Frenchly On the eve of the Paris Olympics, Neil Jankelowitz group CEO of Mohau Media Group (MMG) unpacks the role of sponsorships and innovative fan engagement
    #Paris2024: The Olympics - A unique sponsorship and innovative fan engagement opportunity 
    Source: © PYMNTS Major sporting events such as the Uefa Euros and the Paris Olympics are are expected to drive economic growth in 2024
    Live events, like Paris Olympics, 1 of 5 trends shaping consumer spending
    Philanthropy crucial to press freedom
    Philanthropy crucial to press freedom

      7 Jul 2008

    Virgin Active, adidas join forces

    7 Jul 2008

    Sponsorship for Scottish pipers
    Sponsorship for Scottish pipers

    19 Jun 2008

    Absa renews Currie Cup sponsorship

    13 Jun 2008

    Crime line celebrates birthday by going national

    12 Jun 2008

    Fashionable connection for mobile company

    11 Jun 2008

    Home-related title launches giveaway, changes frequency

    6 Jun 2008

    Electronics firm helps eye clinics

    6 Jun 2008

    Sportingweb adds Business of Sport

    2 Jun 2008

    Strategetic appointment at Momentum McCann

    30 May 2008

    Business Day/BASA Awards winners
    Business Day/BASA Awards winners

    28 May 2008

    Third screen for Township TV
    Third screen for Township TV

    26 May 2008

    Continental FIFA World Cup sponsor until 2010

    22 May 2008

    Mini cricket achieves maxi results
    Mini cricket achieves maxi results

      19 May 2008

    Ambush the Olympics? Not even sponsors want it!
    Ambush the Olympics? Not even sponsors want it!

      19 May 2008

    What makes a philanthropist?
    What makes a philanthropist?

      16 May 2008

    Screening career guidance for the youth

    6 May 2008

    Women's Show partners with SABC Public Commercial Services

    24 Apr 2008

    Mega Media connects with mobile citizens

    24 Apr 2008

    Business sponsorship awards nominations open

    21 Apr 2008

    Illuminating sponsorship alleviates traffic chaos
    Illuminating sponsorship alleviates traffic chaos

    15 Apr 2008

    Standard Bank sponsors Soweto Wine Festival again

    3 Apr 2008

    SABC commits to film, TV festival

    18 Mar 2008

    Centre of Excellence to aid investment in Africa

    12 Mar 2008

    Taking up the Lapdesk Challenge

    6 Mar 2008

    National student film, TV festival launches

    5 Mar 2008

    MTN sponsors Rhodes journ scholarships

    21 Feb 2008

    SABC renews Design Indaba sponsorship

    21 Feb 2008

    Banking on pots of money

    19 Feb 2008

    BASA Awards deadline extended

    18 Feb 2008

    More Sponsorship news

    More news

    Sponsorship for Scottish pipers
    Sponsorship for Scottish pipers

    19 Jun 2008

    Absa renews Currie Cup sponsorship

    13 Jun 2008

    Crime line celebrates birthday by going national

    12 Jun 2008

    Fashionable connection for mobile company

    11 Jun 2008

    Home-related title launches giveaway, changes frequency

    6 Jun 2008

    Electronics firm helps eye clinics

    6 Jun 2008

    Sportingweb adds Business of Sport

    2 Jun 2008

    Strategetic appointment at Momentum McCann

    30 May 2008

    Business Day/BASA Awards winners
    Business Day/BASA Awards winners

    28 May 2008

    Third screen for Township TV
    Third screen for Township TV

    26 May 2008

    Continental FIFA World Cup sponsor until 2010

    22 May 2008

    Mini cricket achieves maxi results
    Mini cricket achieves maxi results

     19 May 2008

    Ambush the Olympics? Not even sponsors want it!
    Ambush the Olympics? Not even sponsors want it!

     19 May 2008

    What makes a philanthropist?
    What makes a philanthropist?

     16 May 2008

    Screening career guidance for the youth

    6 May 2008

    Women's Show partners with SABC Public Commercial Services

    24 Apr 2008

    Mega Media connects with mobile citizens

    24 Apr 2008

    Business sponsorship awards nominations open

    21 Apr 2008

    Illuminating sponsorship alleviates traffic chaos
    Illuminating sponsorship alleviates traffic chaos

    15 Apr 2008

    Standard Bank sponsors Soweto Wine Festival again

    3 Apr 2008

    SABC commits to film, TV festival

    18 Mar 2008

    Centre of Excellence to aid investment in Africa

    12 Mar 2008

    Taking up the Lapdesk Challenge

    6 Mar 2008

    National student film, TV festival launches

    5 Mar 2008

    MTN sponsors Rhodes journ scholarships

    21 Feb 2008

    SABC renews Design Indaba sponsorship

    21 Feb 2008

    Banking on pots of money

    19 Feb 2008

    BASA Awards deadline extended

    18 Feb 2008

    PUMA and Ghana extend partnership
    PUMA and Ghana extend partnership

    7 Feb 2008

    New sponsor for career roadshow

    30 Jan 2008

    Twenty seven years of rugby sponsorship

    30 Jan 2008

    Luxury sponsor for radio promotion

    24 Jan 2008

    The return of MPH and Clarkson

    23 Jan 2008

    Making the right choice – again

    23 Jan 2008

    Toyota gets behind Cricket South Africa
    Toyota gets behind Cricket South Africa

    18 Jan 2008

    Protecting the image rights of our sport stars

     16 Jan 2008

    SABC continues to dominate football viewership

    14 Dec 2007

    Celebrating 10 years with collector's edition
    Celebrating 10 years with collector's edition

    13 Dec 2007

    Edutainment TV for township

    6 Dec 2007

    Empowering future leaders

    5 Dec 2007

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