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    Source: © Sky News With several premium sports events occurring throughout the year, such as last year's Rugby World Cup, sports fans' attention is increasingly divided
    Premium sports events make brands work harder for fans attention
    Image supplied. In anticipation of the Olympic Games Paris 2024 Opening Ceremony, DStv Stream has launched a tongue in check take on the elite athlete in sports
    #Paris2024: DStv Stream's tongue-in-cheek campaign from Parys to Paris
    Source: © Olympics The Paris Olympics official mascot is the Olympic Phryge, in the shape of the traditional small Phrygian hats
    #Paris2024: Meet the Olympic Phryge mascot, a symbol of freedom 
    NielsenIQ integrates consumer panel and retail measurement data into its NIQ Discover platform
    NielsenIQ integrates consumer panel and retail measurement data into its NIQ Discover platform 
    Source: © Frenchly On the eve of the Paris Olympics, Neil Jankelowitz group CEO of Mohau Media Group (MMG) unpacks the role of sponsorships and innovative fan engagement
    #Paris2024: The Olympics - A unique sponsorship and innovative fan engagement opportunity 
    Source:
    The everyday influencer, a new era in influencer marketing 
    Source: © Outdoor Network of DOOH remains the main driver of OOH revenue growth globally. In Africa, the investment into DOOH is just over 20% of its total OOH revenue
    DOOH investment in Africa lags behind
    Source: © PYMNTS Major sporting events such as the Uefa Euros and the Paris Olympics are are expected to drive economic growth in 2024
    Live events, like Paris Olympics, 1 of 5 trends shaping consumer spending
    Ascential, the Cannes Lions festival owner, as been bought out by its rival Informa
    Cannes Lion Festival bought out by rival business, informa 
    #OrchidsandOnions: Bic inspires with Paralympian Mpumelelo Mhlongo
    #OrchidsandOnions: Bic inspires with Paralympian Mpumelelo Mhlongo 
    Image supplied. Three top-performing titles, Bad Boys: Ride or Die, Inside Out 2 and Despicable Me 4 have seen average weekly cinema attendances more than double
    Bad Boys: Ride or Die, Inside Out 2 and Despicable Me 4 sees surge in cinema attendance
    Source: © 123rf Mongezi Mtati, brand strategist, Rogerwilco examines how top marketing executives define and strengthen their brands
    The building blocks of great brands 
    The ad printed with human faeces ink
    The ad printed with human faeces ink 
    Adidas' Olympics retro campaign steps into controversy
    Adidas' Olympics retro campaign steps into controversy 
    Lesego Kotane comes home to TBWA\South Africa
    Lesego Kotane comes home to TBWA\South Africa
    How local digital agency used its paid media intellect to boost SA's NSRI's coffers
    How local digital agency used its paid media intellect to boost SA's NSRI's coffers 
    Coronation launches new brand campaign: Invest early, you’ll be so happy you did
    Coronation launches new brand campaign: Invest early, you’ll be so happy you did 
    Image supplied. In anticipation of the Olympic Games Paris 2024 Opening Ceremony, DStv Stream has launched a tongue in check take on the elite athlete in sports
    #Paris2024: DStv Stream's tongue-in-cheek campaign from Parys to Paris

    21 hours

    #Paris2024: Meet the Olympic Phryge mascot, a symbol of freedom
    #Paris2024: Meet the Olympic Phryge mascot, a symbol of freedom

    By Danette Breitenbach 22 hours

    Source: © 123rf WPP has gathered insights from 10 thought-leaders across its business on trends in marketing and communications leading into 2024
    10 trends for 2024 from WPP

    18 Dec 2023

    Source: © 123rf Understanding and engaging with Gen Z is an essential element of a robust marketing strategy says Keleabetsoe Rammopo from Penquin
    Gen Z: Essential for a robust marketing strategy

      18 Dec 2023

    Andrew Mark Sewell joins NYF Radio Awards Advisory Board
    Andrew Mark Sewell joins NYF Radio Awards Advisory Board

    14 Dec 2023

    Stork campaign takes centre stage on Ads of the World
    Stork campaign takes centre stage on Ads of the World

    Wunderman Thompson  14 Dec 2023

    Dentsu celebrates the appointment of Chishimba Musonda as managing director in Zambia
    Dentsu celebrates the appointment of Chishimba Musonda as managing director in Zambia

    Dentsu  14 Dec 2023

    Castle Lager officially kicks off the nation's Festive Season with Taste of Victory
    Castle Lager officially kicks off the nation's Festive Season with Taste of Victory

    13 Dec 2023

    Hoorah: Paving the way for a thriving 2024 after stellar 2023
    Hoorah: Paving the way for a thriving 2024 after stellar 2023

    Hoorah Digital  13 Dec 2023

    The ad has been removed from social media. Source: X.
    Zara removes ad after Gaza similarities pointed out

      12 Dec 2023

    4 South African creative leaders to be judges at the One Show
    4 South African creative leaders to be judges at the One Show

    12 Dec 2023

    Pioneering mindful advertising with Inverroche Gin
    Pioneering mindful advertising with Inverroche Gin

    OnPoint PR  12 Dec 2023

    Display branding on BusinessTech has never been more popular in South Africa – here’s why
    Display branding on BusinessTech has never been more popular in South Africa – here’s why

    Broad Media  12 Dec 2023

    Source:
    Apple, Disney and other big brands are pulling X ads – why Elon Musk’s latest ‘firestorm’ could bring down the company

      11 Dec 2023

    The Futures Less Traveled: Dentsu Creative’s 2024 Trends Report
    The Futures Less Traveled: Dentsu Creative’s 2024 Trends Report

    Dentsu  8 Dec 2023

    Image supplied. The 2023 Loeries Youth Committee have announced the Q4 Young Titans finalists
    Loeries Youth Committee’s inaugural Young Titans Awards Q4 finalists announced

    8 Dec 2023

    Source:
    New categories for 2024 NYF Advertising Awards

    8 Dec 2023

    Breadbin Productions dazzles AdFocus attendees with a virtual production set
    Breadbin Productions dazzles AdFocus attendees with a virtual production set

    Breadbin Productions  8 Dec 2023

    Fran Luckin joins VML South Africa as chief creative officer
    Fran Luckin joins VML South Africa as chief creative officer

    Wunderman Thompson  7 Dec 2023

    #OrchidsandOnions: Club Med invokes holiday bliss, KFC & Gift of the Givers add hope
    #OrchidsandOnions: Club Med invokes holiday bliss, KFC & Gift of the Givers add hope

      7 Dec 2023

    Source: Capricorn FM Icasa's Draft National and Provincial Party Elections Broadcasts and Political Advertisements Amendment Regulations public hearings will take place on 8 December
    Icasa to host hearings on the Draft National & Provincial Party Elections Broadcasts & Political Ads

    6 Dec 2023

    Fran Luckin moves to chief creative officer of VML
    Fran Luckin moves to chief creative officer of VML

    6 Dec 2023

    Drunk Drivers Stay For Free
    Drunk Drivers Stay For Free

    Clockwork  6 Dec 2023

    Source: Campaign Brief NZ Africa has six representatives on the Gerety Awards grand jury 2024; two from South Africa, and one from Egypt, Ghana, Kenya and Nigeria
    6 representatives from Africa on Gerety Awards grand jury 2024

    5 Dec 2023

    Source:
    ANC pursues criminal charges against members over R102m marketing contract

    5 Dec 2023

    Source:
    ARB verdict: Cadbury campaign is a glass and a half full of triumph

      4 Dec 2023

    KFC and Ogilvy have qualified for Anything for the taste. Source: YouTube.
    All the qualifiers for the 2023/4 Marketing Achievement Awards

    4 Dec 2023

    Triple Eight wins Assegai Zinthatu Award and campaign awards for Cadbury
    Triple Eight wins Assegai Zinthatu Award and campaign awards for Cadbury

    Triple Eight  4 Dec 2023

    Agency soars up national client rankings
    Agency soars up national client rankings

    Brave Group  4 Dec 2023

    Grey appoints Tlali Taoana as president of Grey South Africa
    Grey appoints Tlali Taoana as president of Grey South Africa

    Grey Africa  4 Dec 2023

    Source:
    Cliff Central's Rina Broomberg announced as grand juror for NYF 2024 Radio Awards

    1 Dec 2023

    Agency of the Year double double for Levergy
    Agency of the Year double double for Levergy

    Levergy  1 Dec 2023

    More Advertising news

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    Andrew Mark Sewell joins NYF Radio Awards Advisory Board
    Andrew Mark Sewell joins NYF Radio Awards Advisory Board

    14 Dec 2023

    Dentsu celebrates the appointment of Chishimba Musonda as managing director in Zambia
    Dentsu celebrates the appointment of Chishimba Musonda as managing director in Zambia

     14 Dec 2023

    Castle Lager officially kicks off the nation's Festive Season with Taste of Victory
    Castle Lager officially kicks off the nation's Festive Season with Taste of Victory

    13 Dec 2023

    Hoorah: Paving the way for a thriving 2024 after stellar 2023
    Hoorah: Paving the way for a thriving 2024 after stellar 2023

     13 Dec 2023

    The ad has been removed from social media. Source: X.
    Zara removes ad after Gaza similarities pointed out

     12 Dec 2023

    4 South African creative leaders to be judges at the One Show
    4 South African creative leaders to be judges at the One Show

    12 Dec 2023

    Pioneering mindful advertising with Inverroche Gin
    Pioneering mindful advertising with Inverroche Gin

     12 Dec 2023

    Display branding on BusinessTech has never been more popular in South Africa – here’s why
    Display branding on BusinessTech has never been more popular in South Africa – here’s why

     12 Dec 2023

    Source:
    Apple, Disney and other big brands are pulling X ads – why Elon Musk’s latest ‘firestorm’ could bring down the company

     11 Dec 2023

    The Futures Less Traveled: Dentsu Creative’s 2024 Trends Report
    The Futures Less Traveled: Dentsu Creative’s 2024 Trends Report

     8 Dec 2023

    Image supplied. The 2023 Loeries Youth Committee have announced the Q4 Young Titans finalists
    Loeries Youth Committee’s inaugural Young Titans Awards Q4 finalists announced

    8 Dec 2023

    Source:
    New categories for 2024 NYF Advertising Awards

    8 Dec 2023

    Breadbin Productions dazzles AdFocus attendees with a virtual production set
    Breadbin Productions dazzles AdFocus attendees with a virtual production set

    Breadbin Productions 8 Dec 2023

    Fran Luckin joins VML South Africa as chief creative officer
    Fran Luckin joins VML South Africa as chief creative officer

     7 Dec 2023

    #OrchidsandOnions: Club Med invokes holiday bliss, KFC & Gift of the Givers add hope
    #OrchidsandOnions: Club Med invokes holiday bliss, KFC & Gift of the Givers add hope

     7 Dec 2023

    Source: Capricorn FM Icasa's Draft National and Provincial Party Elections Broadcasts and Political Advertisements Amendment Regulations public hearings will take place on 8 December
    Icasa to host hearings on the Draft National & Provincial Party Elections Broadcasts & Political Ads

    6 Dec 2023

    Fran Luckin moves to chief creative officer of VML
    Fran Luckin moves to chief creative officer of VML

    6 Dec 2023

    Drunk Drivers Stay For Free
    Drunk Drivers Stay For Free

     6 Dec 2023

    Source: Campaign Brief NZ Africa has six representatives on the Gerety Awards grand jury 2024; two from South Africa, and one from Egypt, Ghana, Kenya and Nigeria
    6 representatives from Africa on Gerety Awards grand jury 2024

    5 Dec 2023

    Source:
    ANC pursues criminal charges against members over R102m marketing contract

    5 Dec 2023

    Source:
    ARB verdict: Cadbury campaign is a glass and a half full of triumph

     4 Dec 2023

    KFC and Ogilvy have qualified for Anything for the taste. Source: YouTube.
    All the qualifiers for the 2023/4 Marketing Achievement Awards

    4 Dec 2023

    Triple Eight wins Assegai Zinthatu Award and campaign awards for Cadbury
    Triple Eight wins Assegai Zinthatu Award and campaign awards for Cadbury

    Triple Eight 4 Dec 2023

    Agency soars up national client rankings
    Agency soars up national client rankings

     4 Dec 2023

    Grey appoints Tlali Taoana as president of Grey South Africa
    Grey appoints Tlali Taoana as president of Grey South Africa

     4 Dec 2023

    Source:
    Cliff Central's Rina Broomberg announced as grand juror for NYF 2024 Radio Awards

    1 Dec 2023

    Agency of the Year double double for Levergy
    Agency of the Year double double for Levergy

     1 Dec 2023

    Source: © 123rf Agency Scope SA has found that marketers more and more require integrated agencies that can solve their needs under one roof
    #AgencyScopeSA Part 1: CMOs want integrated agencies and other key findings

     30 Nov 2023

    Image supplied. Ogilvy SA was awarded two of the newly introduced trophies as Agency Scope's leading creative agency in overall market perception & overall competitor´s opinion in South Africa
    Ogilvy SA, Carat SA and Promise Agency the first Agency Scope trophy recipients

    30 Nov 2023

    #OrchidsandOnions: Checkers ignites the Christmas spirit in new TV ad
    #OrchidsandOnions: Checkers ignites the Christmas spirit in new TV ad

     30 Nov 2023

    New Checkers ad shows how South Africans stand together
    New Checkers ad shows how South Africans stand together

    29 Nov 2023

    Joe Public awarded overall Agency of the Year at the 2023 Financial Mail AdFocus Awards
    Joe Public awarded overall Agency of the Year at the 2023 Financial Mail AdFocus Awards

     29 Nov 2023

    Source:
    Community radio stations challenge Icasa over rejected licence applications

     28 Nov 2023

    Ogilvy and Carling Black Label win the Partnership Award at the 2023 AdFocus Awards
    Ogilvy and Carling Black Label win the Partnership Award at the 2023 AdFocus Awards

     28 Nov 2023

    Uncovering the unsettling trend in OOH advertising
    Uncovering the unsettling trend in OOH advertising

     28 Nov 2023

    SABC appoints seasoned marketer Nomsa Chabeli as GCEO
    SABC appoints seasoned marketer Nomsa Chabeli as GCEO

    27 Nov 2023

    Source: © 123rf TrustList is a home-grown new digital initiative that aims to protect media buyers and brands by providing real-time warnings against placing programmatic advertising on 'red-listed' online media
    TrustList: Real time warning against programmatic advertising placement on 'red-listed' online media

    27 Nov 2023

    Source:
    ANC liable for over R100m for 2019 elections’ banners

     27 Nov 2023

    Source:
    Disinformation is part and parcel of social media’s business model, new research shows

     24 Nov 2023

    Luggage Glove enhances its Amazon market presence
    Luggage Glove enhances its Amazon market presence

     24 Nov 2023

    More Advertising news

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