I live, work and play in Bryanston. In fact, I live on the same road as the agency so it takes me 1 hip-hop track to get to work in the mornings. My work feels like play, so I play (and work) at work.
If I am playing outside of work, then I'm likely at the gym, blowing off some steam.
Because I work in media and PR, my job is to make my clients and their brands famous – they are my claim to fame. Right now, I’m particularly proud of the work we are doing with celebrity chef and TV personality, Lorna Maseko.
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Brand Cartel’s ‘Mob Mother’ Renate, bagged a spot on Fast Company’s list of ‘SA’s Most Creative People in Business, 2018’ for combining creative flair, clear authority and a nurturing nature – it’s how she got her nickname, after all! Check out page 29 for all the deets. Link in Bio.
Additionally, I am fondly referred to as the "mob mother" by colleagues and people in the industry – this is because my mantra is "keep the paw-paw away from the fan – no matter what".
I can compare my career to that of a rollercoaster ride: every day has its ups and its downs, there are moments of euphoria, panic and instances where I want to projectile vomit all over my shoes, but at the end of this exhilarating ride, I feel alive and excited and want to do it all over again!
My little black pug, media monitoring software and cold espresso coffee.
I love that no two days are the same and that the industry changes monthly – it keeps me on my toes.
I start my day with cold coffee and gym. After gym, I make my way to the office where my team and I spend the day hustling features and making magic happen in the world of media.
We conclude our days by watching the sun-set from our beautiful roof garden on top of the Bryanston Shopping Centre.
A baseball bat (kidding - sort of).
My tools of the trade include: media monitoring software, a generous and healthy smile, high-heels and a rose gold Michael Kors watch, to ensure that we never miss a deadline.
Joe Public – they have been cleaning up at the Loeries. High-5!
When working on campaigns where multiple agencies need to work together in achieving a shared campaign goal, I often find that these agencies resent working together.
We are all on the same side – our job is to collectively make the campaign a success, so instead of resenting one-another, let's hold hands and sing "Kumbaya".Our industry is turbulent and fickle at times, so let's not make it harder by making like-minded individuals our enemies.
We are working on a very exciting digital mini-series with the fabulous Lorna Maseko.
Influencer marketing, engagement, ROI.
Some of my catchphrases: "Whatever obstacles you encounter today, find a resolve by throwing love and passion at it", "What are we doing today, to ensure that the paw-paw steers clear of the fan and remains at Fruit&Veg City?"
At the gym and while engaging in long, romantic walks to the bathroom.
I can eat ice-cream with a fork.
I'm half-German, so of course, technology is in my blood. Technophile, for shizzle.
An impressive list of media connections and celebrity telephone numbers, 36 unread WhatsApp messages, a 3 kilometre-long to-do-list on Wunderlist, photos of my pug and 10 missed calls.
Be patient. It takes time to build a solid media list and a lasting and respected reputation in the industry. Once you have built a solid foundation for yourself, that's when the magic happens and it's worth waiting for.
*Interviewed by Leigh Andrews.