I studied business management, law and economics but eight years down the line, I would say it’s actually people skills, mixed with search engine optimisation, digital advertising platforms and website user experience – and my trusty MacBook.
8. Who is getting it right in your industry?
It’s a tough question because the industry is so broad, and many brands are winning in different ways.
The King Price family arrived to work this morning to find an empty throne – their king (mascot) has been abducted by one of its (green with envy) competitors over the weekend...
13 Mar 2017
I would say King Price is doing a great job from a humour angle, Virgin Active Red from a positioning perspective and FNB from a customer experience perspective.
9. List a few pain points the industry can improve on.
The one mistake brands do make is misunderstanding who their customers are, or what they want. Making one of these mistakes means that the basis of their marketing strategy is misdirected, at a fundamental level.
Often agencies would rather appease the client by running with a flawed campaign than to risk damaging the relationship by telling the client that they are wrong.
10. What are you working on right now?
Personally, we’re launching a number of websites and the ensuing “go-to-market” strategies.
Leigh Andrews (@leigh_andrews) AKA the #MilkshakeQueen, is Editor-in-Chief: Marketing & Media at Bizcommunity.com, with a passion for issues of diversity, inclusion and equality. She's also on the Women in Marketing: Africa advisory panel, was an #Inspiring50 2018 nominee, and can be reached at ...
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