#BehindtheSelfie: Lungi Molefe, senior art director at IMA SA

Lungi Molefe is a senior art director at IMA. Source: Supplied.

What do you enjoy most about your industry?

I really enjoy the opportunity to use my creative skills to create impact. I also quite enjoy the challenge and the versatility of each new brief.

What is a typical workday for you?

The day starts off with a cup of tea, checking my emails, drafting a work schedule for the day and selecting a playlist. This is then followed by either design work, briefings or research for my next project.

Describe your career so far.

Problem solving that evolves from ideation to production

What are you currently streaming/reading/listening to?

I'm currently watching Dreaming Whilst Black on Prime, I am always listening to music on various streaming platforms either The Other Radio or Steam Room by Bon Bon Vie.

Who inspires you?

I take inspiration from my peers, I'm blessed to be surrounded by very creative people.

What did you want to be when you were a child?

I wanted to design cars - textures, colours, power.

Give three pieces of advice for young people waiting to enter this industry

Always push the boundaries, there are no bad ideas and find your niche.