Ice Art, specialists in hand-carved ice sculptures, carved the bar using an array of ice tools ranging from chisels and chainsaws to angle grinders and ice irons. Consisting of eight blocks of ice, which made up the panels of the bar, it weighed in excess of a ton. They also created a snow rendering of the Patrón Tequila Bee logo and Patrón bottles frozen into the clear ice.
The counter of the ice bar was 2m long and held two giant ice-sculptured luges on either end from which the Patron Tequila was siphoned to ensure the tequila was perfectly chilled when it hit the glass.
Currently the world's number one selling ultra premium tequila, representing 70% of total ultra-premium tequila sales around the globe, South Africa is its fastest growing market. It has received unpaid endorsements from a host of celebrities including Clint Eastwood, Jamie Foxx, Pharrell Williams and Kanye West. It is referenced in more than 120 Hip Hop songs and in hit TV shows such as Dirty Sexy Money and Brothers & Sisters.
The Liquidity range includes Patrón Reposado, Patrón Añejo, Gran Patrón Burdeos and Patrón XO Café a tequila-based coffee liqueur.
