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Marketing News South Africa

It's time the world 'got' South Africa

In an exclusive interview with Africa Report, Maria Ramos voiced her concern: "If you are a big player in the world, you have to be in China and you have to be in India ... the opportunities here are so great - we just don't do enough about selling them."

The world is aware of our beauty and our resolve. However, being competitive in a global marketplace requires strong economic performance, business and government efficiency with a supporting infrastructure. Or at least, the perception thereof. These are traits seldom linked to South Africa, yet this is what's important for foreign investors. It's time the world heard the real story.

Now we can tell our story on South African Opportunities - a weekly feature on Africa Report, the programme that challenges the one-dimensional perception of Africa and reveals the reality of doing business on the continent.

South African Opportunities reaches more than half a million of Europe's top decision makers at prime time on CNBC Europe. It is also transmitted on an extensive network of satellite and terrestrial channels throughout Africa.

For additional details, visit the South African Opportunities website here.



Editorial contact

Sid Peimer/strategist
Tel +27 82 659 9167
www.stratplanning.com

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