The organisation and the opportunitySouth African Tourism Board (SA Tourism) was established by section 2 of the Tourism Act No 72 of 1993 and continues to exist in terms of section 9 of the new Tourism Act No 3 of 2014. SA Tourism is a schedule 3 A Public Entity in terms of schedule 3 of the Public Finance Management Act 1 of 1999.
The scope of SA Tourism’s business includes four distinct areas of business focus and delivery, with different target markets and segments:
SA Tourism’s current marketing and communications agency contract will conclude 30 September 2019. In consideration of our strategic objectives the organisation has undergone a needs analysis to determine a recommended marketing and communications agency model going forward to be evaluated through an open tender (procurement) process, against SA Tourism’s business requirements.
The purpose of this notice is aimed at soliciting proposals from reputable marketing and communications agencies with a proven track record in a bid to be appointed as SA Tourism’s preferred marketing agency/ies effective 1 October 2019. SA Tourism sees this as an opportunity for all agencies – large, medium and small – to be part of the development of our tourism profile as a country and hence would like as much participation across the board as possible. SA Tourism is committed to a policy of inclusivity and expects to see the same commitment from individual bidding agencies, agency groups and consortiums, incorporated or otherwise, which may occur as a result of this tender.
Through this potential partnership, SA Tourism is anticipating the establishment of a viable relationship with innovative agency/ies who will support SA Tourism in making a quantum leap forward with the development and execution of a fully integrated marketing effort over the next five years. SA Tourism is a high-performance marketing environment and focuses its marketing on high return-on-investment activities in order to maximise budget effectiveness.
An open tender briefing session (non-compulsory) will be held from 10h00 – 13h00 on Friday, 10 May 2019, at The Sandton Convention Centre, 161 Maude St, Sandown, Sandton, Johannesburg, 2196. Signage will be put up to direct bidders to the exact conference room.
The detailed scope of services and tender requirements will be available in a comprehensive bid document (RFP - SAT 144/19) which will be available from 09h00 on Friday, 26 April 2019, on: https://www.southafrica.net/gl/en/corporate/page/tenders.
Contact details: Mrs Pulane Muligwa, tel. (011) 895-3016 or e-mail: ten.acirfahtuos@enalup