SheSays Cape Town, Kantar to conduct 1st industry-wide gender diversity survey in SA adland
Women empowerment, gender representation and diversity are some of the key issues that have been trending recently and many brands and companies have joined the movement. However, figures indicate that the movement may have stalled within business.
Advancing women in creative industries
In South Africa, statics show that 46% of people entering the workplace are women, but only 7% of executive board directors are female. Within the advertising sector, there still aren’t any figures on female representation.
��BIG NEWS! We’ve partnered with @Kantar to conduct the first-ever gender diversity survey in South Africa’s advertising and marketing sector. Want to know more? https://t.co/VaLmM2Nnci. Want to get involved? Email capetown@weareshesays.com #SheSaysCT �� pic.twitter.com/FvJAgyGdRV
— SheSays Cape Town (@SheSaysCapeTown) October 31, 2019
Johannie van As, SheSays director, adds: “This survey is not only a first in South Africa but also a first for SheSays across the globe. As an organisation committed to empowering, educating and advancing women in creative industries, it’s vital to understand the actual state of affairs and measure our progress.
“We hope that this annual survey will put us right up there with the wonderful work being done by Creative Equals in the UK and The 3% Movement in the USA.”
Agencies may pledge their support for this cause by taking part in the survey. SheSays will work closely with the IAB, ACA and AMF to distribute the survey to their member agencies as well as selected agency representatives.
All participants will remain anonymous and data will only be reported in an aggregated format. The online survey will run from 1 to 30 November 2019.
To participate, send an email to moc.syasehseraew@nwotepac. The results will be announced in March 2020.
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