Trending
Elections 2024
Jobs
- Art Director and Copywriter Team Johannesburg
- Key Account Manager Roodepoort
- Junior Digital Business Writer Roodepoort
- WordPress Website Designer/Graphic Designer Johannesburg
- Paid Social Media Specialist Johannesburg
- Social Media Manager Cape Town
- Senior Account Lead - SHAREit Johannesburg
- Senior E-commerce Manager Cape Town
- Copywriter and Content Producer Cape Town
- Delivery Director Sandton
Name Your Hood project to showcase Cape Town's neighbourhoods
The campaign has been in the works for some time, but after some development hiccups with the original partner, Bluegrass was called in to take over management and redesign the campaign website. The goal for the agency will be to make sure that the website is fully scalable, and flexible enough to handle functional requirements for each campaign in the future. To do this, Bluegrass implemented the site using the Umbraco Content Management System, which - among other things - will allow the implementation of Google Maps features to be managed by the client.
Bluegrass' New Business Director Nick Durrant says that he hopes the Name Your Hood campaign will eventually move beyond the boundaries of Cape Town, and that the team will be working closely with Name Your Hood after it launches. "The next big campaign is the renaming of the hoods in Gugulethu which begins in a few months' time. This is going to run in conjunction with a street renaming process being handled by the Western Cape government...We are looking to integrate a Xhosa language version amongst some other exciting components!"
Contacts:
T:+27 21 671 1966
E: moc.latigidssargeulb@gnitekram
- Why Umbraco CMS continues to rise as an enterprise CMS leader26 Apr 12:34
- Welcome to the era of the AI co-pilot11 Apr 14:39
- 5 dos and don’ts to secure customer loyalty12 Mar 10:30
- Bluegrass successfully transforms Kenya Airways website22 Nov 11:12
- A roadmap for marketing personalisation success16 Nov 12:06