Digital Marketing Manager

Job description

Who are we:  A leading financial services provider in South Africa.

Who are we looking for: A mid-level Digital Marketing Manager to join our dynamic team.

What will you do:

The Digital Marketing Manager will play a crucial role in developing and executing of digital marketing strategies to drive brand awareness, customer acquisition, retention, and engagement across various digital platforms.

• Develop and execute digital marketing campaigns to promote Atlas Finance products and services, ensuring alignment with overall marketing objectives.


• Plan and implement digital advertising campaigns across multiple channels (e.g., PPC, display advertising, social media advertising) to drive traffic, conversions, and ROI.


• Manage the company's digital channels, including the website, social media platforms, and mobile apps, ensuring content is accurate, engaging, and optimized for SEO and meet business objectives.


• Analyse digital marketing performance metrics and recommend improvements to optimize campaign effectiveness and achieve KPIs.


• Stay updated with the latest digital marketing trends, tools, and best practices, and apply them to enhance the company's digital presence.


• Collaborate with internal teams (e.g., Marketing, IT, Operations) and external agencies to develop creative assets, landing pages, and other materials needed for digital campaigns.


• Monitor and manage budgets for digital marketing campaigns, ensuring cost-effective spending and ROI.


• Conduct market research and competitor analysis to identify opportunities and threats in the digital space.


• Create and maintain an editorial calendar to deliver targeted content


• Analyse and manage the Customer Lifecycle Management portfolio

What do you need: 

• Bachelor's degree or Diploma in Marketing, Digital Marketing, Communications, or a related field.


• Proven work experience as a Digital Marketing Manager or similar role in the financial services or retail industry.


• Solid understanding of digital marketing channels, strategies, and best practices.


• Experience in managing PPC, SEO, SEM, and social media.


• Proficiency in digital analytics tools (e.g., Google Analytics, SEMrush)


• Strong analytical skills and data-driven thinking.


• Excellent communication and interpersonal skills.


• Ability to work effectively in a fast-paced environment and manage multiple projects simultaneously.


• Certification in Google Analytics, Google Ads, or similar platforms is a plus.

Requirements

• Digital Marketing


• Google Ads


• Google Analytics


• Pay Per Click (PPC)


• Search Engine Optimization (SEO)


• Social Media