Revealed: MMA SA Smarties 2018 shortlist!

Image © MMA SA website

MMA’s country director, Sarah Utermark explained that the impact that mobile has on business in the digital space continues to grow each year. That's why the Smarties maintain their ethos on measurement and results, coupled with innovation and technology.

On this year's entries, MMA SA Chair and head judge, and CMO at Tyme Luisa Mazinter, says the standard is impressive, especially as there are so many ways nowadays for brands to reach their customers through mobile, so agencies are beginning to experiment and innovate in ways never seen before.

ALL THE MMA SA SMARTIES 2017 WINNERS!

2 Nov 2017

Fellow judge Lana Strydom, executive head of digital, social and content marketing at Vodacom, adds that this led to some great examples on how bots are being integrated into the customer journey, allowing for meaningful, repeat engagement if used effectively in the media mix.

The shortlisted work in each category is as follows:

The awards evening will be held on 1 November at the Maslow in Sandton. Visit the MMA SA website, and follow MMA SA on Twitter for more information.