ALL THE MMA SA SMARTIES 2017 WINNERS!

The Liquorice 'unicorns' on the #MMASAsmarties17 winner podium. Image © @MobileinSA

The evening drew attention to pioneering mobile campaigns, following the Smarties Forum held earlier in the day at the same venue, and revealed the winners of the sought-after Smarties Awards for mobile marketing excellence.

The Liquorice unicorns came out as a big winner overall with five individual awards for three different campaigns and the title of agency of the year. This follows their excellent showing at the EMEA regional awards held last week.

MMA EMEA Smarties 2017 winners announced

26 Oct 2017

Yonder Media also did very well in receiving five awards for two different campaigns, as well as the title 'publisher/media company of the year in mobile'; while Havas Boondoggle brought home four awards as well as the best in show accolade for the Durex 'The big O' campaign.

Gorilla was another top performer, responsible for five awards; with Mobitainment & Brainbow Conscious Creatives and AAT (Always Active Technologies) responsible for three awards each, for their 'Ariel impossible made possible' campaign and 'info4africa - Omnichannel mobile user experience' work respectively; with Boxer Superstores' 'Dreams come true at Boxer with Sunlight' receiving an award; as did Strika Entertainment for 'KFC Supa Strikas golden shakes'; Conversation Lab for 'Dunlop lead generation'; Jupiter Drawing Room Cape Town for 'Burger King #SWHOPPER'; as well as Mobiclicks for the 'CNA June holiday' campaign.

MMA SA's mobile marketing industry awards 2017

• Agency of the year: Liquorice
• Enabling technology company of the year in mobile: Google
• Operator of the year in mobile: Vodacom
• Publisher/media company of the year in mobile: Yonder Media

#MMASASmarties17: Sexy, practical and successful

Danette Breitenbach  3 Nov 2017

Winners of MMA SA Smarties Awards 2017

Follow the #MMASASMARTIES17 hashtag for the latest updates!