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    New Generation Social & Digital Media Awards 2017 winners

    The 5th annual New Generation Social & Digital Media Awards was held on Thursday, 28 September at the Monte Casino, drawing a crowd of over 400 people from the agency, corporate and education sectors, all eagerly awaiting the results.
    Image supplied.
    Image supplied.

    The award show honours South African creative teams and individuals for their innovative use of social and digital media, and technology which help to promote organisations and brands in ground-breaking ways.

    This year’s event was trending at the number 5 spot globally and at number 1 in South Africa on Twitter. The organisers also received a record number of entries from a record number of brands across 41 categories. See list of winners below and click here to view a gallery of images taken at the event.

    Corporate Awards

    Gold winner – 2017
    Most Innovative Use of Social Media
    SuperSport – Euro 2016 by Levergy

    Silver winner – 2017
    Most Innovative Use of Social Media
    Mango Airlines – #iFlyMango by Flow Communications

    Bronze winner – 2017
    Most Innovative Use of Social Media
    M-Net – Harry Potter Pop up Channel by Levergy

    Gold winner – 2017
    Most Innovative Use of Digital Media
    Lufthansa – Swiss Guesstinations by Artifact

    Silver winner – 2017
    Most Innovative Use of Digital Media
    Unilever – Blue Band Good Breakfast Challenge by Liquorice

    Silver winner – 2017
    Most Innovative Use of Digital Media
    South African Breweries – Beer Finder by Joe Public

    Bronze winner – 2017
    Most Innovative Use of Digital Media
    Procter & Gamble – Ariel-Impossible made possible by Mobitainment & Brainbow Conscious Creatives

    Gold winner – 2017
    Outstanding Social Customer Care
    LG Electronics South Africa – ‘Mobile’ by Clockwork Media

    Silver winner – 2017
    Outstanding Social Customer Care
    Mango Airlines by Flow Communications

    Gold winner – 2017
    Blogging Excellence
    Rhino Africa Blog

    Silver winner – 2017
    Blogging Excellence
    Gauteng Tourism Authority by Flow Communications

    Bronze winner – 2017
    Blogging Excellence
    Bayer Animal Health – The Pawspective by G&G Digital

    Gold winner – 2017
    Mobile Marketing Excellence
    Unilever – Blue Band Good Breakfast Challenge by Liqourice

    Silver winner – 2017
    Mobile Marketing Excellence
    Procter & Gamble – Ariel-Impossible made possible by Mobitainment & Brainbow Conscious Creatives

    Bronze winner – 2017
    Mobile Marketing Excellence
    Lufthansa – Swiss Guesstinations by Artifact

    Gold winner – 2017
    Best Use of Social Media to Research and Evaluate
    African Sports Landscape Audit by Levergy

    Silver winner – 2017
    Best Use of Social Media to Research and Evaluate
    South African Society of Anesthesiologists by Flow Communications

    Gold winner – 2017
    Best Low Budget Campaign
    South African Breweries – SA Brew by Joe Public

    Silver winner – 2017
    Best Low Budget Campaign
    Next Engage – My Chocolate Box

    Bronze winner – 2017
    Best Low Budget Campaign
    Milky Lane #SwirlySmiles by Sauce Advertising

    Gold winner – 2017
    Most Viral Campaign
    DHL Express South Africa ‘Knysna Fires’ by HaveYouHeard

    Silver winner – 2017
    Most Viral Campaign
    Vodacom NXT LVL Soccer by Ogilvy & Mather

    Bronze winner – 2017
    Most Viral Campaign
    Tetra Pak South Africa – Milk for Change by Arc South Africa

    Gold winner – 2017
    Best Use of Technical Innovation sponsored by Lenovo
    Lufthansa – Swiss Guesstinations by Artifact

    Silver winner – 2017
    Best Use of Technical Innovation sponsored by Lenovo
    Rogerwilco – Wolf Content Strategy

    Silver winner – 2017
    Best Use of Technical Innovation sponsored by Lenovo
    SuperSport by Levergy

    Bronze winner – 2017
    Best Use of Technical Innovation sponsored by Lenovo
    Vodacom - Google Shopping Ads by MEC South Africa

    Gold winner – 2017
    Best Integrated Marketing Campaign
    Chicken Licken – Afronaut by Joe Public

    Silver winner – 2017
    Best Integrated Marketing Campaign
    Chicken Licken – Pharaoh by Joe Public

    Bronze winner – 2017
    Best Integrated Marketing Campaign
    New Balance – Feel the Fire by Levergy

    Bronze winner – 2017
    Best Integrated Marketing Campaign
    Vodacom – Play Everyday by Team Red

    Gold winner – 2017
    Best Online PR Campaign
    Ster-Kinekor – GhostBusters Activation by Flow Communications

    Silver winner – 2017
    Best Online PR Campaign
    Janssen Pharmaceutica – My ADHD by G&G Digital

    Bronze winner – 2017
    Best Online PR Campaign
    DNAlysis – MygeneRX by G&G Digital

    Gold winner – 2017
    Most Innovative App Developed by a Corporate
    Next Engage – Cell C GetMore by Stratitude

    Double gold winner – 2017
    Excellence in Content Marketing
    Chicken Licken – Afronaut & Pharaoh Campaigns by Joe Public

    Silver winner – 2017
    Excellence in Content Marketing
    NBC Universal – Universal Channels Characters Uncovered by Clockwork Media

    Bronze winner – 2017
    Excellence in Content Marketing
    Reckitt Benckiser – Dettol Back to School by Arc South Africa

    Silver winner – 2017
    Best Use of Social Media in a Loyalty Programme/Campaign sponsored by R-Squared Digital
    Distell – Amarula Name them Save Them by Liqourice

    Bronze winner – 2017
    Best Use of Social Media in a Loyalty Programme/Campaign sponsored by R-Squared Digital
    Next Engage – Cell C GetMore by Stratitude

    Gold winner – 2017
    Best Community Engagement Award
    Distell – Amarula Name Them Save Them by Liqourice

    Silver winner – 2017
    Best Community Engagement Award
    Unilever – Closeup #MakeYourMove by The Niche Guys

    Bronze winner – 2017
    Best Community Engagement Award
    Cricket SA – Social Media by Ideation Station

    Gold winner – 2017
    Best Online Competition
    Burger King – SWHopper by Jupiter Drawing Room CPT

    Silver winner – 2017
    Best Online Competition
    South African Breweries – Brutal Fruit Bless Yourself by Joe Public

    Bronze winner – 2017
    Best Online Competition
    Unilever #MakeYourMark by the Niche Guys

    Gold winner – 2017
    Most Innovative Gamification Campaign
    AutoTrader – Coty Drag Race by Liqourice

    Silver winner – 2017
    Most Innovative Gamification Campaign
    Lufthansa – Swiss Guesstinations by Artifact

    Bronze winner – 2017
    Most Innovative Gamification Campaign
    Ster-Kinekor – Regression by Clockwork Media

    Bronze winner – 2017
    Most Innovative Gamification Campaign
    Sanlam – Wealthsmiths TM’s Quest by Colourworks

    Gold winner – 2017
    Best Social Media Reach from an Event
    Audi South – Africa Bowling Lab by Levergy

    Silver winner – 2017
    Best Social Media Reach from an Event
    LG Electronics South Africa – V20 by Clockwork Media

    Bronze winner – 2017
    Best Social Media Reach from an Event
    Reckitt Benckiser – Dettol Back to School by Arc South Africa

    Gold winner – 2017
    Best Revenue-Generating Marketing Campaign/Event
    Suzuki South Africa – Digital Growth Campaign by Penquin & Spitfire Inbound

    Silver winner – 2017
    Best Revenue-Generating Marketing Campaign/Event
    City SightSeeing – Cape Point Explorer Launch by Flow Communications

    Bronze winner – 2017
    Best Revenue-Generating Marketing Campaign/Event
    Reckitt Benckiser – Dettol Back to School by Arc South Africa

    Gold winner – 2017
    Best Corporate Community Engagement Manager Award sponsored by Flow Communications
    Annie Kolatsis – Coca-Cola SA by Wunderman

    Silver winner – 2017
    Best Corporate Community Engagement Manager Award sponsored by Flow Communications
    Martha Van Zyl – Nashua by G&G Digital

    Online Media and Tools Awards

    Gold winner – 2017
    Best Corporate Website
    Afriski Mountain Resort by Gearbox Creative

    Silver winner – 2017
    Best Corporate Website
    Beyers Chocolates by Stratitude

    Bronze winner – 2017
    Best Corporate Website
    Cape Town Tourism by Fogg Experiential Designs

    Bronze winner – 2017
    Best Intranet
    Vat IT by Flow Communications

    Silver winner – 2017
    Best Online Newsletter
    Beyers Chocolates by Stratitude

    Bronze winner – 2017
    Best Online Newsletter
    Indwe Risk Services by Stratitude

    Gold winner – 2017
    Best Marketing Automation Campaign
    Suzuki South Africa – Digital Growth Campaign by Penquin & Spitfire Inbound

    Silver winner – 2017
    Best Marketing Automation Campaign
    Unilever – Knorr Dinner on Demand by Liquorice

    Bronze winner – 2017
    Best Marketing Automation Campaign
    PNet App Launch by Joe Public

    Gold winner – 2017
    Best Virtual Reality Marketing Campaign
    Lufthansa – Swiss Guesstinations by Artifact

    Silver winner – 2017
    Best Virtual Reality Marketing Campaign
    Rhino Africa – Welcome to our World 360

    Bronze winner – 2017
    Best Virtual Reality Marketing Campaign
    Unilever – Lifebuoy – Global Handwashing Day by The Niche Guys

    Special Awards

    Gold winner – 2017
    The New Generation Social Wiz Award sponsored by Flow Communications
    Jessica Friedman - CopperTable

    Gold winner – 2017
    Digital Brand of the Year Award sponsored by Gather Online
    Chicken Licken – Joe Public

    Gold winner – 2017
    Online Strategy of the Year Award
    Nashua – G&G Digital

    Gold winner – 2017
    Top Graphic Designer Award
    Aldo Pulella – Joe Public

    Gold winner – 2017
    The Legacy Award
    Unilever – Domestos - The Niche Guys

    Gold winner – 2017
    New Generation Overall Social and Digital Corporate Winner Award
    Chicken Licken

    Gold winner – 2017
    New Generation Overall Agency of the Year Award sponsored by R-Squared Digital
    Joe Public – Connect Joe Public

    Gold winner – 2017
    The New Generation Outstanding Student Award sponsored by Flow Communications
    Makoma Maponya – Hike for a Girl Child – University of Johannesburg

    Agency Awards

    Gold winner – 2017
    Most Innovative Digital Campaign by a Small Agency
    Mobitainment & Brainbow Conscious Creatives – Procter & Gamble Ariel-Impossible made Possible

    Silver winner – 2017
    Most Innovative Digital Campaign by a Small Agency
    Platform 5 Digital – Tiger Brands Beacon let the Hunt Begin

    Bronze winner – 2017
    Most Innovative Digital Campaign by a Small Agency
    TWOAM – Hasbro NerfBlaster Masters

    Bronze winner – 2017
    Most Innovative Digital Campaign by a Small Agency
    Kilmer & Cruise – Hill's Pet Nutrition – Hills Dermo Smash

    Gold winner – 2017
    Most Innovative Digital Campaign by a Med - Large Agency sponsored by Gather Online
    Team Red – Vodacom Play Everyday

    Silver winner – 2017
    Most Innovative Digital Campaign by a Med - Large Agency sponsored by Gather Online
    MediaCom – Procter & Gamble Gillette_MovesLikeNoOther

    Bronze winner – 2017
    Most Innovative Digital Campaign by a Med - Large Agency sponsored by Gather Online
    MediaCom – Times Media Films Fantastic Beasts

    Gold winner – 2017
    Most Innovative Social Media Campaign by a Small Agency
    Arc Interactive – HIVSA Choma – Always on Campaign

    Silver winner – 2017
    Most Innovative Social Media Campaign by a Small Agency
    Edge Digital – JSC ‘Judges Matter’

    Bronze winner – 2017
    Most innovative Social Media Campaign by a Small Agency
    Next Engage – Stratitude – My Chocolate Box

    Gold winner – 2017
    Most Innovative Social Media Campaign by a Med - Large Agency sponsored by R-Squared Digital
    Joe Public – South African Breweries – SAB Beer Finder

    Silver winner – 2017
    Most Innovative Social Media Campaign by a Med - Large Agency sponsored by R-Squared Digital
    Levergy – SuperSport Euro 2016

    Bronze winner – 2017
    Most Innovative Social Media Campaign by a Med - Large Agency sponsored by R-Squared Digital
    MEC South Africa – Vodacom ‘NXT LVL Youth Day’

    Bronze winner – 2017
    Most Innovative Social Media Campaign by a Med - Large Agency sponsored by R-Squared Digital
    Wunderman – Vitamin Water Putting skip into Skip Ads

    Gold winner – 2017
    Most Viral Campaign by an Agency sponsored by Gather Online
    CBR Marketing Solutions – Bidvest McCarthy Driving Happiness

    Silver winner – 2017
    Most Viral Campaign by an Agency sponsored by Gather Online
    MediaCom – Procter & Gamble – Ariel

    Bronze winner – 2017
    Most Viral Campaign by an Agency sponsored by Gather Online
    Techsys Digital – TFG Amped Up

    Bronze winner – 2017
    Most Viral Campaign by an Agency sponsored by Gather Online
    Sauce Advertising – Steers ‘Salt BAE’

    Gold winner – 2017
    Best App Developed by an Agency sponsored by Gather Online
    Arc Interactive – Dis-Chem

    Silver winner – 2017
    Best App Developed by an Agency sponsored by Gather Online
    Flow Communications – Constitution Hill

    Bronze winner – 2017
    Best App Developed by an Agency sponsored by Gather Online
    Flow Communications – National Department of Tourism

    Gold winner – 2017
    Best Integrated Marketing Campaign by an Agency
    MediaCom – Procter & Gamble – Ariel

    Silver winner – 2017
    Best Integrated Marketing Campaign by an Agency
    Joe Public – Chicken Licken – Afronaut

    Bronze winner – 2017
    Best Integrated Marketing Campaign by an Agency
    Mindshare South Africa – Yum KFC_Soundbite

    Bronze winner – 2017
    Best Integrated Marketing Campaign by an Agency
    Promise Group – Renault KWID

    Gold winner – 2017
    Best Agency Community Engagement Manager Award
    Leane Coetzee – Wunderman

    Silver winner – 2017
    Best Agency Community Engagement Manager Award
    Lenin Rajgopaul – Joe Public

    Bronze winner – 2017
    Best Agency Community Engagement Manager Award
    Melanie Feris – Flow Communications

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