The Assegai Awards were originated in 1998 and are the only South African Marketing Awards that recognise Return on Investments (ROI) - measurable and accountable marketing - talking directly to targeted prospects and existing customers by way of various integrated and actionable media.
Winning an Assegai Award speaks volumes about who you are and the quality of your work.
The Awards honour excellence in direct marketing strategic prowess and innovation - with an emphasis on results.
The Awards do not give accolades for extravagant production values, enormous budgets, off-the-wall shock advertising for the sake of it or big name companies. Rather, an Assegai Award recognises breakthrough strategy, creative brilliance and outstanding results - in all direct marketing media, including mail and print, broadcast and telemarketing, direct distribution and the Internet.
Winning an Assegai tells your colleagues, clients and competitors that you are backed by solid numbers. It proves you know what it takes to develop a sound strategy with cut-through presentation and tactics.
Entries close at midnight on the 15th of May 2002. Enter before 8 April and you pay last year's entry fee of only R400. Enter after this date, but before 15 May, and you pay this year's entry fee of R450. You can enter any of your agency's direct marketing campaigns that ran from January 2001 to the end of April 2002, provided you can produce full results.
Visit www.assegai.co.za for all the details.
