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Loerie Awards results feeding frenzy
27 Jul 2007
BREAKING NEWS: Bathing at the beaches around Margate, host to the most spectacular industry event annually, The Loerie Awards, has been banned due to a feeding frenzy by sharks on all the whale meat left behind when a beached whale was blown up mid-week. But that is nothing compared to the frenzy surrounding the inadvertent leaking of parts of The Loerie Awards results earlier this week due to an apparent IT glitch on the official Loerie website.
The Loerie Awards MD, Andrew Human, has confirmed that some of the awards results were leaked and that “action” had been taken internally. “The information is not available online anywhere, it was put up erroneously… I accept full responsibility as CEO of The Loerie Awards.”
While being clearly a monumental stuff-up that led to the list of supposed winners for the Saturday and Sunday night awards, 28 and 29 July 2007, being emailed around the industry today, Friday, 27 July – even as many were flying into Margate for the festival weekend – Human speaking from a beautiful sunny and warm Margate, said that while this was not a positive event, he did admit that rather “a frenzy” around the winners than no one giving a toss at all about the awards results.
Prior to 2005 when The Loerie Awards were relaunched and relocated to Margate, it was an open secret in the industry every year as to who the winners were, as the industry judges from the various agencies all knew the results. Some level of surprise has been maintained since then.
Finance Week's Tony Koenderman, who broke the story, said the list was circulating “like wildfire” through the industry:
www.fin24.co.za/articles/default/display_article.aspx?Nav=ns&ArticleID=1518-1786_2154651
About Louise Marsland
Louise Burgers (previously Marsland) is Founder/Content Director: SOURCE Content Marketing Agency. Louise is a Writer, Publisher, Editor, Content Strategist, Content/Media Trainer. She has written about consumer trends, brands, branding, media, marketing and the advertising communications industry in SA and across Africa, for over 20 years, notably, as previous Africa Editor: Bizcommunity.com; Editor: Bizcommunity Media/Marketing SA; Editor-in-Chief: AdVantage magazine; Editor: Marketing Mix magazine; Editor: Progressive Retailing magazine; Editor: BusinessBrief magazine; Editor: FMCG Files newsletter. Web: www.sourceagency.co.za.