The ASA has won the annual European Advertising Standards Alliance (EASA) award for commitment to world best practice in advertising self-regulation and implementation of systems that support advertising that is legal, decent, honest and truthful.
The EASA coordinates the activities of advertising self-regulatory bodies in Europe. It bestowed the award at an industry event in Paris at the weekend.
EASA director-general Dr Oliver Gray complimented ASA SA for its strategy in raising awareness across diverse cultures through a multifaceted awareness campaign and hailed the work of the South Africans as an example for emerging democracies in Europe.
The awareness-raising campaign resulted in an increase of awareness levels of the ASA to at least one third of the adult population within a period of two years.
ASA SA executive-director Deline Beukes, who accepted the award, said the results were extremely gratifying in view of the challenges of on-going communication in such a dynamic and diverse market.
