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    Chicken Licken - new Nuggets of Wisdom for a new year

    If 2021 taught us anything, it's that we can do with all the help we can get to make it through another year of this new crazy-that-we-now-call-normal. So, Chicken Licken SoulBites® has returned to serve some fresh Nuggets of Wisdom, packed with all the entertaining advice Mzansi needs to survive 2022 with our sense of humour intact.

    Chicken Licken - new Nuggets of Wisdom for a new year

    irected by Greg Gray of Romance Films, in collaboration with Joe Public United, the new burst of Nuggets has seen Chicken Licken return to its top trending spot on Twitter, this time with an extra tongue-in-cheek surprise. The first film stars one of South Africa’s most talked-about figures: celebrity artist, Rasta. Playing the role of a prospective police sketch artist being interviewed by a police chief, we follow the hilarious consequences that could come of not heeding the Nugget of Wisdom: Choose your sketch artist wisely.

    The second film helps the nation navigate safely to the end of its Januworries with a sage new Nugget of Wisdom: no matter how tempting your cash-strapped inclination might be not to do so – Always put in petrol.

    “One of the biggest rewards of collaborating with Chicken Licken is the opportunity not only to serve the growth of the brand, but in many ways, of the nation as a whole. By creating common ground that gives us all permission to laugh together – even at ourselves – we can draw people together, rather than driving them apart,” says integrated chief creative officer, Xolisa Dyeshana, Joe Public United.

    As promised, SoulBites Nuggets of Wisdom will continue to roll out into February across media channels, to help South Africans laugh their way out of trouble and keep things running relatively smoothly for a – dare we say it? – great 2022.

    #SoulBites
    Twitter: @ChickenLickenSA
    Facebook: Chicken Licken
    YouTube: Chicken Licken SA

    Directed by Greg Gray of Romance Films, in collaboration with Joe Public United, the new burst of Nuggets has seen Chicken Licken return to its top trending spot on Twitter, this time with an extra tongue-in-cheek surprise. The first film stars one of South Africa’s most talked-about figures: celebrity artist, Rasta. Playing the role of a prospective police sketch artist being interviewed by a police chief, we follow the hilarious consequences that could come of not heeding the Nugget of Wisdom: Choose your sketch artist wisely.

    The second film helps the nation navigate safely to the end of its Januworries with a sage new Nugget of Wisdom: no matter how tempting your cash-strapped inclination might be not to do so – Always put in petrol.

    “One of the biggest rewards of collaborating with Chicken Licken is the opportunity not only to serve the growth of the brand, but in many ways, of the nation as a whole. By creating common ground that gives us all permission to laugh together – even at ourselves – we can draw people together, rather than driving them apart,” says integrated chief creative officer, Xolisa Dyeshana, Joe Public United.

    As promised, SoulBites Nuggets of Wisdom will continue to roll out into February across media channels, to help South Africans laugh their way out of trouble and keep things running relatively smoothly for a – dare we say it? – great 2022.

    #SoulBites
    Twitter: @ChickenLickenSA
    Facebook: Chicken Licken
    YouTube: Chicken Licken SA

    Chicken Licken - new Nuggets of Wisdom for a new year
    Chicken Licken - new Nuggets of Wisdom for a new year

    Credits:
    Brand: Chicken Licken
    Group Chief Creative Officer: Pepe Marais
    Integrated Chief Creative Officer: Xolisa Dyeshana
    Integrated Creative Director: Assaf Levy
    Integrated Senior Copywriter: Michelle McKenna
    Integrated Senior Art Director: Alexa Craner
    Integrated Copywriter: Tlhogi Swaratlhe
    Integrated Art Director: Ovayo Ntlabati
    Creative Business Director: Amber Mackeurtan
    Account Manager: Sinethembe Skonde
    Head of TV & Radio: Di Cole
    Director: Greg Gray
    Executive Producer: Helena Woodfine
    Line Producer: Shannon McDougall
    Director of Photography: Adam Bentel
    Production Art Director: Will Boyes
    Stylist | Costume Design: Bridget Baker
    Head of Research: Maghiel van Dorssen
    Principal Actors: Rasta, Mpho Molepo, Sne Dladla
    Editor: Ricky Boyd
    Editing Company: Deliverance Post
    Visual Effects: Jean du Plessis
    Post-production: Chocolate Tribe
    Audio & Sound Design: Stephen Webster, Ricky Boyd
    Sound Studio: The WorkRoom


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