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FCB Cape Town 'skitter' at the Pendorings

FCB Cape Town repeated its lavish performance of last year at this year's Pendoring awards for excellence in Afrikaans advertising at Vodaworld in Midrand. Besides harvesting six gold awards, its creative director Francois de Villiers also waltzed away with the coveted Prestige Award, winning himself an overseas study bursary courtesy of kykNET.
FCB Cape Town's six golds were for the categories: Campaigns below the line (Klipdrift KKNK); News Papers and Magazines (Deere John); Posters (Tik-Tik Bom); Design (Roomdrop); and Best Advertisement Originally in Afrikaans (Gatbom). De Villiers received the Prestige Award for his creative conceptualisation of the Deere John ads.

FCB Cape Town also received five silver awards and FCB Johannesburg also got gold Pendoring for its radio ad, 'Voorbarig'. Stefanus Nel, last year's Prestige awardee, this year struck gold for Lobedu Leo Burnett with his Pendoring 2005 Above the Line campaign 'Lost in translation/Snoek'. Nel became the first copy writer to win a Golden Lion at Cannes this year with an Afrikaans ad, the very one that won him last year's Prestige Award (Coca-Cola Twist's Rooibank/Althe/Stephanie).

Net#workBBDO received two golden Pendorings, one for 'Shopping' in the Truly South African category, and the other for the daring Aids awareness advertisement 'Big Daddy' in the Homegrown/Tuisgebak category. Competition in these two categories proved exceptionally strong this year.

Fun affair


The annual ceremony at Vodaworld in Midrand was the usual fun affair, packed with the elite of the Afrikaans media and advertising industry and the best goody bags in the industry! Klipdrift once again welcomed everyone with a 'vonkdop' - a lethal mixture of brandy and sparkling wine

The soulful Chris Chameleon (ex-Boo) entertained with his unique brand of music and heavy rockers Rooibaardt took the party into the 'moer-koffie' early hours. Soli Philander was master of ceremonies for the evening and his pithy patter kept things moving.

A record amount of agencies entered this year's Pendoring competition for excellence in Afrikaans advertising: 42 agencies, advertising schools, freelance copywriters and smaller creative companies took part, with more than 300 entries in the 17 categories.

Like last year, the student entries evoked mixed reaction. The finalists in the category student campaigns, New Media: Websites were extremely good, while the remainder of the entries in the student categories were disappointing, according to the judges.

"The professional entries of Websites can do themselves a favour and look at the student entries," is the opinion of judge Schalk van der Merwe, art director and copy writer at FCB Cape Town.

Judges


The full panel of judges consisted of Pepe Marais, creative director at Joe Public;
Roela Hattingh of the Vega School of Advertising; Leon Jacobs of Saatchi & Saatchi; Thebe Ikalafeng of Brand Leadership; Anne Grobler, marketing manager of OUTsurance; Linette Retief, copy writer; Heindrich Wyngaard, Rapport journalist; Konstant van Huyssteen of Ogilvy Johannesburg; Riana Scheepers, award-winning author and language fundi, and Schalk van der Merwe of FCB in Cape Town.

Pendoring was sponsored once again this year by its founder members: ATKV, Caxton, De Kat, Kopieskrywersforum, kykNET, Media24 (papers and magazines), RSG and Rapport. The main sponsors were Absa, Oracle, SABC and Vodacom, with additional sponsorship by Ads24, Kulula.com, Klipdrift, Ontbytsake, Newsclip, Sanlam and Swartland Wineries.

The full results are:

CAMPAIGNS BELOW THE LINE/PROMOTIONS

    GOLD
    Title: Klipdrift KKNK (rooi plakkie, wolf, boereworsgordyn, wonder bar...Etc.)
    Agency: FCB Cape Town
    Creative director: Francois de Villiers
    Copy writer: André de Wet
    Art director: Anthony de Klerk, Declan Sharp, Paul Carstens, Louise Pretorius
    Advertiser: Distell
    Product/service: Klipdrift
    Production: FCB Cape Town

    FINALIST
    Title: 'n Kas is vir klere/'n kas is vir skoene/vakuum-verpakte kultuur
    Agency: Joe Public
    Creative director: Liezl-Mari Long, Pepe Marais
    Copy writer: Francois Delport, Mpho Mahura
    Art director: Brendan Hoffmann, Chris Lesser
    Advertiser: e-Bucks
    Product/service: E-Bucks space travel promotion
    Production: Joe Public in-house production

    FINALIST
    Title: My pen is in my hand
    Agency: Ogilvy South Africa (Cape Town)
    Creative director: Gordon Ray
    Copy writer: Gordon Ray
    Art director: Carl Willoughby
    Advertiser: Trudie Oosthuizen
    Product/service: Korporatiewe Identiteit
    Production: Ogilvy Repro

NEWS PAPERS

    GOLD
    Title: Deere John
    Agency: FCB Cape Town
    Creative director: Francois de Villiers
    Copy writer: André de Wet
    Art director: Declan Sharp
    Advertiser: Media24
    Product/service: Landbouweekblad
    Production: FCB Cape Town

    FINALIST
    Title: Langjan
    Agency: Joe Public
    Creative director: Pepe Marais
    Copy writer: Francois Delport
    Art director: Chris Lesser
    Advertiser: Clover
    Product/service: Milk
    Production: -

    FINALIST
    Title: Riot
    Agency: The Jupiter Drawing Room South Africa
    Creative director: Livio Tronchin
    Copy writer: Peri van Paapendorp/Jakkie Brink
    Art director: Kim McDonald
    Advertiser: Associated Motor Holdings
    Product/service: Hyundai
    Production: -

MAGAZINES

    GOLD
    Title: Deere John
    Agency: FCB Cape Town
    Creative director: Francois de Villiers
    Copy writer: André de Wet
    Art director: Declan Sharp
    Advertiser: Media24
    Product/service: Landbouweekblad
    Production: FCB Cape Town

    SILVER
    Title: Gatbom
    Agency: FCB Cape Town
    Creative director: Francois de Villiers
    Copy writer: Dylan Kidson/ André de Wet
    Art director: Brenton Bubb
    Advertiser: Media24
    Product/service: Landbouweekblad
    Production: FCB Cape Town

    SILVER
    Title: Weet jy hy weet jy weet?
    Agency: Ogilvy Johannesburg
    Creative director: James Daniels
    Copy writer: Konstant van Huyssteen/Annette Nel
    Art director: Mike Groenewald
    Advertiser: kykNET
    Product/service: Tweestryd
    Production: -

RADIO

    GOLD
    Title: Voorbarig
    Agency: FCB Johannesburg
    Creative director: Adam Wittert
    Copy writer: Lauren Shewitz
    Art director: Vidette Kay
    Advertiser: SABC
    Product/service: Air sales
    Production: Sonovision

    SILVER
    Title: Waar was jy?
    Agency: TBWA Hunt Lascaris
    Creative director: Paul Werner/Damon Stapleton
    Copy writer: Stefanus Nel, Debbie Gynell
    Art director: -
    Advertiser: Nissan
    Product/service: Hardbody
    Production: Sonovision

    FINALIST
    Title: Johannes
    Agency: FCB Johannesburg
    Creative director: Adam Wittert, Brett Morris
    Copy writer: Lauren Schewitz, Vidette Kay
    Art director: -
    Advertiser: Sonovision
    Product/service: Voicebank
    Production: Sonovision

TV/CINEMA

    FINALIST
    Title: Juanita
    Agency: The Jupiter Drawing Room South Africa
    Creative director: Livio Tronchin
    Copy writer: Jakkie Brink
    Art director: Jamie Mentz
    Advertiser: Musica
    Product/service: Juanita du Plessis CD
    Production: -

    FINALIST
    Title: Tannie
    Agency: TBWA Hunt Lascaris
    Creative director: Paul Warner
    Copy writer: Michelle Elisio
    Art director: Zac Modirapula/Darren Borrino
    Advertiser: IEC
    Product/service: Municipal Elections
    Production: Plank Films

STUDENT CAMPAIGNS

    GOLD
    Title: Oppikoppi 12 Swart Skapies
    Agency: University of Pretoria
    Creative director: Kelda van Heerden
    Copy writer: Kelda van Heerden
    Art director: Kelda van Heerden
    Advertiser: Oppikoppi Productions
    Product/service: Oppikoppi 12 festival
    Production: -SILVER
    Title: Kleur van die Kaap
    Agency: Vega The Brand Communications School
    Creative director: Klasi Coetzee
    Copy writer: Lara Moses
    Art director: Marwaan Sasman
    Advertiser: Kaapse Klopse
    Product/service: Kulturele Vermaak
    Production: -

    FINALIST
    Title: Blou Kersfees
    Agency: Vega The Brand Communications School
    Creative director: Roela Hattingh, Hanneke Schutte
    Copy writer: Nicolet Pienaar, Darren Meltz
    Art director: Oliver Whyte
    Advertiser: HTH
    Product/service: HTH
    Production: -

STUDENTS NEW MEDIA

    GOLD
    Title: Pimp my wa
    Agency: Vega The Brand Communications School
    Creative director: Bernard de Clerk/Andre van der Sandt
    Copy writer: Bernard de Clerk/Andre van der Sandt
    Art director: Bernard de Clerk/Andre van der Sandt
    Advertiser: Voortrekker Monument
    Product/service: Voortrekker Monument
    Genomineerdes: Bernard de Clerk/Andre van der Sandt/Wessie vd Westhuizen
    Production: -

    FINALIST
    Title: Mulletsurprise.com
    Agency: North West University
    Creative director: Ian Marley
    Copy writer: Irene Smit
    Art director: Willem Venter/Susan van Jaarsveld
    Advertiser: -
    Product/service: -
    Production: -

    FINALIST
    Title: Skoffel, Skaapbraai & Skuinslê
    Agency: North West University
    Creative director: Ian Marley
    Copy writer: Christo Kruger
    Art director: Reinier Zandberg/ Catherine van Jaarsveld
    Advertiser: -
    Product/service: -
    Production: -

STUDENTS SINGLE

    FINALIST
    Title: Daar is regtig so iets
    Agency: Vega The Brand Communications School
    Creative director: Roela Hattingh/Dorette Hoffmann
    Copy writer: Dorette Hoffmann
    Art director: Dorette Hoffmann
    Advertiser: -
    Product/service: -
    Production: -

    FINALIST
    Title: Horende Doof
    Agency: AAA School of Advertising
    Creative director: -
    Copy writer: Suria Erasmus
    Art director: Suria Erasmus
    Advertiser: -
    Product/service: -
    Production: -

    FINALIST
    Title: Rou
    Agency: Vega The Brand Communications School
    Creative director: Niik Botchway/Janet Berger
    Copy writer: Petronella Pienaar
    Art director: Petronella Pienaar
    Advertiser: -
    Product/service: -
    Production: -

CAMPAIGNS ABOVE-/THROUGH THE LINE

    GOLD
    Title: Lost in translation/Snoek
    Agency: Lobedu Leo Burnett
    Creative director: Vanessa Pearson
    Copy writer: Stefanus Nel
    Art director: Alan Lewus/ Sanche Frolich
    Advertiser: Pendoring
    Product/service: Pendoring 2005
    Production: Freshwater Films

    FINALIST
    Title: Anatomie
    Agency: FCB Cape Town
    Creative director: Francois de Villiers
    Copy writer: Schalk van der Merwe, Hanlie Kriel
    Art director: Schalk van der Merwe
    Advertiser: MNET
    Product/service: Binnelanders
    Production: FCB Cape Town

    FINALIST
    Title: Raak Weg
    Agency: FCB Cape Town
    Creative director: Francois de Villiers
    Copy writer: André de Wet
    Art director: Declan Sharp
    Advertiser: Media24
    Product/service: Weg
    Production: FCB Cape Town

PLAKKATE

    GOLD
    Title: Tik-Tik Bom
    Agency: FCB Cape Town
    Creative director: Francois de Villiers
    Copy writer: Marius van Rensburg
    Art director: Anthony de Klerk, Brenton Bubb
    Advertiser: SANCA
    Product/service: SANCA
    Production: FCB Cape Town

    SILVER
    Title: Kak idee
    Agency: FCB Cape Town
    Creative director: Francois de Villiers
    Copy writer: Marius van Rensburg
    Art director: Anthony de Klerk, Brenton Bubb
    Advertiser: SANCA
    Product/service: SANCA
    Production: FCB Cape Town

    SILVER
    Title: Zuma slang
    Agency: Daddy buy me a pony/9 November
    Creative director: Peet Pienaar, Donald Swanepoel
    Copy writer: Donald Swanepoel
    Art director: Peet Pienaar
    Advertiser: Media24
    Product/service: Die Son at KKNK
    Production: Cow-Africa PR

DESIGN

    GOLD
    Title: Roomdrop
    Agency: FCB Cape Town
    Creative director: Francois de Villiers
    Copy writer: André de Wet
    Art director: Anthony de Klerk, Declan Sharp, Paul Carstens, Lousie Pretorius
    Advertiser: Distell
    Product/service: Klipdrift
    Production: FCB Cape Town

    SILVER
    Title: Ear tag
    Agency: FCB Cape Town
    Creative director: Francois de Villiers
    Copy writer: Dylan Kidson
    Art director: Brenton Bubb
    Advertiser: Media24
    Product/service: Landbouweekblad
    Production: FCB Cape Town

    FINALIST
    Title: Lost in translation/Tattoo
    Agency: Lobedu Leo Burnett
    Creative director: Vanessa Pearson
    Copy writer: Stefanus Nel
    Art director: Sanche Frolich
    Advertiser: Pendoring
    Product/service: Corporate Identity
    Production: -

TRULY SOUTH AFRICAN

    GOLD
    Title: Shopping
    Agency: Net#workBBDO
    Creative director: Julian Watt
    Copy writer: Gary du Toit/Mariana O' Kelly
    Art director: Gary du Toit/Mariana O' Kelly
    Advertiser: Nedbank
    Product/service: The Children's Affinity Account
    Production: Frieze Films

    SILVER
    Title: Waar was jy?
    Agency: TBWA Hunt Lascaris
    Creative director: Paul Werner/Damon Stapleton
    Copy writer: Stefanus Nel, Debbie Gynell
    Art director: -
    Advertiser: Nissan
    Product/service: Hardbody
    Production: Sonovision

    SILVER
    Title: Special Assignment
    Agency: FCB Cape Town
    Creative director: Francois de Villiers
    Copy writer: Hanlie Kriel
    Art director: Anthony de Klerk
    Advertiser: Distell
    Product/service: Klipdrift
    Production: Passing Trains

OUTDOOR

    FINALIST
    Title: Gemeenskapsteater
    Agency: FCB Cape Town
    Creative director: Francois de Villiers
    Copy writer: André de Wet
    Art director: Anthony de Klerk, Declan Sharp
    Advertiser: Distell
    Product/service: Klipdrift
    Production: FCB Cape Town

    FINALIST
    Title: Pot vol Kwak
    Agency: FCB Cape Town
    Creative director: Francois de Villiers
    Copy writer: Schalk van der Merwe, Hanlie Kriel
    Art director: Schalk van der Merwe,
    Advertiser: MNET
    Product/service: Buitelanders
    Production: FCB Cape Town

PAY-OFF LINE

    SILVER
    Title: Kamp Eerder
    Agency: FCB Cape Town
    Creative director: Francois de Villiers
    Copy writer: André de Wet
    Art director: Declan Sharp
    Advertiser: Media24
    Product/service: Weg
    Production: FCB Cape Town

    FINALIST
    Title: Gemeenskapsteater
    Agency: FCB Cape Town
    Creative director: Francois de Villiers
    Copy writer: André de Wet
    Art director: Anthony de Klerk, Declan Sharp
    Advertiser: Distell
    Product/service: Klipdrift
    Production: FCB Cape Town

    FINALIST
    Title: Weet jy hy weet jy weet?
    Agency: Ogilvy Johannesburg
    Creative director: James Daniels
    Copy writer: Konstant van Huyssteen/Annette Nel
    Art director: Mike Groenewald
    Advertiser: kykNET
    Product/service: Tweestryd
    Production: -

HOMEGROWN/TUISGEBAK

    GOLD
    Title: Big Daddy
    Agency: Net#workBBDO
    Creative director: Mike Schalit, Graeme Jenner
    Copy writer: Reggie Makheto/Tefo
    Art director:
    Advertiser: Metro FM
    Product/service: Aids Awareness
    Production: Peter Gird Productions

    SILVER
    Titel: Soweto All Stars
    Agentskap: TBWA Hunt Lascaris
    Skeppende hoof: Theo Ferreira
    Kopieskrywer: Festus Masekwameng/Felix Kessel
    Kunshoof: Bruce Anderson
    Adverteerder: Sasol
    Produk/diens: Football Sponsorship
    Produksie: Bomb

    SILVER
    Title: Frisbee
    Agency: Net#workBBDO
    Creative director: Julian Watt
    Copy writer: Reggie Makheto/Tefo
    Art director: Julian Santana
    Advertiser: Cell C
    Product/service: Cell C
    Production: Frieze Films

BEST ADVERTISEMENT ORIGINALLY IN AFRIKAANS

    GOLD
    Title: Gatbom
    Agency: FCB Cape Town
    Creative director: Francois de Villiers
    Copy writer: Dylan Kidson/André de Wet
    Art director: Brenton Bubb
    Advertiser: Media24
    Product/service: Landbouweekblad
    Production: FCB Cape Town

    FINALIST
    Title: Eugene
    Agency: FCB Cape Town
    Creative director: Francois de Villiers
    Copy writer: Marius van Rensburg
    Art director: Anthony de Klerk
    Advertiser: Ellimans
    Product/service: Horse Embrocation
    Production: FCB Cape Town

    FINALIST
    Title: Gemeenskapsteater
    Agency: FCB Cape Town
    Creative director: Francois de Villiers
    Copy writer: André de Wet
    Art director: Anthony de Klerk, Declan Sharp
    Advertiser: Distell
    Product/service: Klipdrift
    Production: FCB Cape Town

PRESTIGE PENDORING

    Creative director: Francois de Villiers
    Title: Deere John
    Agency: FCB Cape Town
    Copy writer: André de Wet
    Art director: Declan Sharp
    Advertiser: Media24
    Product/service: Landbouweekblad
    Production: FCB Cape Town

BEST PERFORMING ARTIST

    Performing Artist: Paul Spies as 'Frikkie se pa'
    Title: Frikkie/Mad inventions
    Agency: MorrisJones&Co
    Copy writer: Rudolph Janse van Rensbrurg
    Artistic director: Michael Masson
    Advertiser: Kulula.com
    Product/service: Kulula.com
    Production: Fresh Eye/Director: Bevan Cullinan


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