Pioneering auction on Facebook for Three Ships

Participants are required to comment on the auction post on the brand's Facebook page, pledging the number of days they are prepared to keep the brand's Facebook cover image on their profile page. The competition will run every Tuesday until 7 November 2013.

According to Marcel Swain, SA brand manager for Three Ships Whisky, Facebook loyalty is the currency for the auction and the brand is the first to do so on this popular social networking site.

"The brand has always been a step ahead and created many firsts for the South African whisky industry. It's only fitting that we have now become the first on Facebook to host such an auction. The 10-year-old single malt is only made in very small quantities and 2013 marks the tenth year since the launch of the first 10-year-old in our portfolio of whiskies, which at the time was another first for the South African whisky industry."

The ten most loyal Facebook fans will each receive a bottle of the premium 10-year-old-single malt, presented in customised packaging, once they have kept the Facebook cover image on their Facebook profile for the duration of the days pledged.