Marketing & Media trends

Marketing & Media trends

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How blockchain will disrupt the entertainment and media industry

Blockchain has the potential to grow into a key capability, helping companies in the entertainment and media industry to keep track of content assets, avoid contractual disputes and establish the certainty and accountability that will foster trust with business partners and customers...

By Paul Mitchell 12 Nov 2018

#MarketingFridays: Tapping into the African consumer

In this video, Nyiko Chauke of Marketing Fridays interviews Khumo Theko of I See Africa about her role as a trends specialist and some insights into the African consumer...

12 Oct 2018

Cord cutters: You still need to pay your SABC TV licence!

'Cord cutters' and 'cord nevers' are proud of the fact that they don't fall into the description of a typical TV audience, but the SABC is now calling on all who watch televised content to pay up for TV licences - even if they don't watch on traditional TV sets...

By Leigh Andrews 9 Oct 2018

PRC and Nielsen launch Fusion 101

The Publisher Research Council and Nielsen launched a 'fused' survey, called Fusion - said to change the face of research in South Africa - in Johannesburg and Cape Town last week...

28 Sep 2018

BizTrends 2019 is here!

2019 is almost here and with it your annual invitation to join BizTrends...

Issued by Bizcommunity.com 27 Sep 2018

Warc releases Effective Innovation Report 2018

Warc has released the Effective Innovation Report 2018, highlighting key trends of the world's most original marketing thinking...

20 Sep 2018

Give your brand the space to grow on Bizcommunity

Give your brand the space to blossom on the biggest B2B website, catering to 18 professional industry sectors and niche audiences across Africa...

Issued by Bizcommunity.com 14 Sep 2018

#YouthReport2018: Smarter-than-you-think millennial coping strategies and life hacks

Not familiar with brand polygamy, Finstagram and Twitter suicides? You're not alone. In the final session at the launch of the UCT Unilever Institute of Strategic Marketing's Youth Report 2018, Dali Tembo, MD of Instant Grass International, explained how marketers can tap into the coping strategies of today's youth...

By Leigh Andrews 11 Sep 2018

#YouthReport2018: Who are those 'SA millennials' you're marketing to?

The launch of the UCT Unilever Institute of Strategic Marketing's Youth Report 2018 explained the confusing terminology of 'millennials', 'Gen Z', 'born frees', 'generation jobless' as well as the often-misquoted numbers...

By Leigh Andrews 6 Sep 2018

How to leapfrog your industry's disruption and future-proof Africa

Mann Made recently disrupted themselves before anyone else could with a rebrand. Here's how what started out as a wedding video company by three brothers in 2000 has transformed into a storytelling, forward-thinking, 65-employee strong experiential brand agency that hosts the SingularityU SA Summit...

By Leigh Andrews 4 Sep 2018

VR: From virtual to reality

When you think of virtual reality (VR) and augmented reality (AR) you probably associate the technology with Pokemon Go and marketing gimmicks. However...

By Bronwyn Williams 17 Aug 2018

#Apex2018: Are we human or are we brands?

Musa Kalenga, chief future officer at the House of Brave, opened the Association for Communication and Advertising's Apex 'Next Level of Thinking Masterclass' last week where he spoke about the shifts that are taking place and why he believes we ought to solve real human problems before we think like brands...

By Jessica Tennant 24 Jul 2018

How Africa can embrace an AI-enabled future

AI is expected to create 2.3 million new jobs by 2020. Five ways to prepare for a future with artificial intelligence...

By Zoaib Hoosen 18 Jul 2018

Nielsen Sports unpacks biggest commercial sports trends for 2018

Nielsen Sports recently hosted an industry breakfast that outlined the five biggest commercial sports trends for 2018. These trends will have a notable influence on the way sporting codes, brands, broadcasters and publishers play the game in the future...

11 Jun 2018

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