Marketing & Media trends

Marketing & Media trends

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#WorldRadioDay: John Maytham on radio's role in 2019
#WorldRadioDay: John Maytham on radio's role in 2019

On 13 February - World Radio Day - media veteran John Maytham shared memories, insights and impersonations from his radio career in a full-to-the-rafters lunchtime lecture held at Red & Yellow School...

By Leigh Andrews 13 Feb 2019

4 CRM marketing trends to ignite 2019
4 CRM marketing trends to ignite 2019

Never has the emphasis on customer centricity been more rampant than it is in the era of the connected customer who, thanks to technology, has become more powerful and vocal than ever before, marking only the beginning of an era where failure to listen equals a rapid demise of your brand...

By Sugeshni Subroyen 12 Feb 2019

Microsoft CMO on the transformation of digital marketing
Microsoft CMO on the transformation of digital marketing

Jessica Tennant interviews Peter DeBenedictis, chief marketing officer for Microsoft in the Middle East and Africa on his recent business trip to South Africa...

By Jessica Tennant 5 Feb 2019

#BizTrends2019: Bizcommunity hosts #BizTrendsLIVE!, an overview
#BizTrends2019: Bizcommunity hosts #BizTrendsLIVE!, an overview

Bizcommunity invited contributors to join its vision for Africa (with over 230 industry trend contributions making up the 2019 report) at BizTrendsLIVE!, which took place at Ster-Kinekor Sandton City in Johannesburg on Thursday, 31 January.

By Jessica Tennant 1 Feb 2019

#BizTrends2019: Melissa Attree's top content marketing trends for right now
#BizTrends2019: Melissa Attree's top content marketing trends for right now

Those that fail to prepare, prepare to fail. Luckily, in the January 2019 Meltwater webinar, Ogilvy Cape Town's creative director Melissa Attree explained how to evolve your content marketing strategy for success in 2019...

By Leigh Andrews 31 Jan 2019

3 business non-negotiables for 2019
3 business non-negotiables for 2019

Value in the form of quality interactions and ethics are the biggest priority for consumers in 2019, and this will shape how companies design solutions, deliver services and communicate...

By Leigh Whiting 31 Jan 2019

#BizTrends2019: 9 Africa Trends for 2019
#BizTrends2019: 9 Africa Trends for 2019

Bizcommunity.Africa has curated our business-to-business outlook for Africa for this year...

By Louise Marsland 31 Jan 2019

#BizTrends2019: Convergence, connections and trust
#BizTrends2019: Convergence, connections and trust

Jessica Tennant reports back on Charles Stuart's analysis of the annual 'Entertainment Media Outlook: An African Perspective', specifically with regard to three key trends in the entertainment and media space...

By Jessica Tennant 31 Jan 2019

#BizTrends2019: Speaking of things yet to come
#BizTrends2019: Speaking of things yet to come

Whilst it is exciting to think of the future and to guess what may or may not come to pass, it is also an undertaking that requires deep reflection...

By Sizakele Marutlulle 31 Jan 2019

Mike Beukes, ECD at Duke Advertising.
#BizTrends2019: These are tumultuous times. These are tremendous times

In psychology, there's a term known as post-traumatic growth. If you haven't already worked it out, it talks to the idea of rising from the ashes. Or, to use a phrase coined by Nassim Taleb, being 'antifragile'. What didn't kill us, made us stronger...

By Mike Beukes 31 Jan 2019

Lara Utian-Preston is the founder of Red Flag Content Relations.
#BizTrends2019: 3D design goes mainstream

While virtual reality, augmented reality and 360-degree video and photography become the norm within advertising, filmmaking, and content production, their applications across a range of other industries and sectors are also set to exponentially increase...

By Lara Utian-Preston 31 Jan 2019

Rob Stokes, chairman of Red & Yellow School.
#BizTrends2019: 5 tech trends that will disappoint in 2019

Beyond the lip service, I feel like we are in a trough of disillusionment on so many pivotal technologies. In particular, there are five emerging fields which have garnered tremendous excitement...

By Rob Stokes 30 Jan 2019

Irina Herf, general manager of DCMN South Africa.
#BizTrends2019: Measuring ROI on offline advertising - you can and you should!

For far too long now, South African brands have been buying digital advertising space based on return on investment (ROI) data, but have been throwing good money after television advertising without tracking its performance...

By Irina Herf 30 Jan 2019

Warren Moss is the founder and CEO of Demographica.
#BizTrends2019: The importance of the shift to post-modern marketing

How can a disruptive company rely on traditional, pre-modern marketing thinking to drive home the values of their 21st-century brand?

By Warren Moss 30 Jan 2019

#BizTrends2019: 2019, a definitive year in FMCG
#BizTrends2019: 2019, a definitive year in FMCG

IRI's Marylee Townshend predicts 7 trends that will influence the future of FMCG...

By Marylee Townshend 29 Jan 2019

#BizTrends2019: The death of Facebook? Not quite. Meet the social media of the future
#BizTrends2019: The death of Facebook? Not quite. Meet the social media of the future

When Marian Salzman, one of the world's top trendspotters, invited me to discuss all things trends over coffee at the end of 2018, I jumped at the chance. This is the final part of my three overviews of our talking points...

By Leigh Andrews 29 Jan 2019

Danilo Acquisto CEO of Special Effects Media SA.
#BizTrends2019: The value of micro-influencers in marketing campaigns

As we move into 2019, it's becoming clear that using micro-influencers is becoming very valuable - perhaps more than using macro-influencers who have a very large audience reach. Here's why...

By Danilo Acquisto 29 Jan 2019

Zubeida Goolam and Wayne Flemming of BrandTruth.
#BizTrends2019: Five major digital and social media marketing trends accelerating in SA

The field of digital and social media marketing is constantly changing as technology advances and consumer needs develop. It is paramount for us to stay ahead of the curve with continual innovation and the application thereof...

By Zubeida Goolam and Wayne Flemming 29 Jan 2019

#BizTrends2019: The next shiny innovations
#BizTrends2019: The next shiny innovations

Scott Wilson, President Africa and Europe, Burson Cohn & Wolfe (BCW) looks at trends he sees as relevant to both the European and African markets...

By Danette Breitenbach 29 Jan 2019

Heidi Brauer, chief marketing officer of Hollard Insurance.
#BizTrends2019: The strategist is dead, long live strategy

In my BizTrends piece last year, I confessed to having a magic wand in my office...

By Heidi Brauer 28 Jan 2019

#BizTrends2019: Two anti-trend predictions that will be true in 2019, and 2119
#BizTrends2019: Two anti-trend predictions that will be true in 2019, and 2119

I've stopped going to conferences. For two reasons...

By Matt Ross 28 Jan 2019

Sharon Piehl, managing director at FleishmanHillard.
#BizTrends2019: Are you marathon fit?

Managing a brand's reputation is a marathon; it's about going the distance, having the stamina for the up-hills and the resilience to face harsh external conditions...

By Sharon Piehl 28 Jan 2019

Eben Esterhuizen, general manager, OnShelf Pharma.
#BizTrends2019: Five customer engagement technology trends we can't ignore

With a sobering 0% growth reported in May 2018 by Nielsen for the global Top 20 manufacturers and a 2.4% growth for the Top 200 manufacturers within the last year, retailers need to know what the top tech customer engagement trends are and incorporate them where possible into their 360' touch point marketing strategy...

By Eben Esterhuizen 28 Jan 2019

#BizTrends2019: The transformative power of transparency
#BizTrends2019: The transformative power of transparency

Transparency. Radical honesty. Authenticity. These words conjure up a new era in marketing, one that requires bravery and self-assurance, and will change the industry for good. Because, for audiences, customers and employees that have seen everything, it is time to reveal it all...

By Paula Hulley 25 Jan 2019

Brett Morris, group CEO of FCB Africa.
#BizTrends2019: Creativity is the currency of the future

I never like to weigh in on trends or predictions because, among many other reasons I've given before, human beings are generally awful at predicting the future...

By Brett Morris 25 Jan 2019

Sheila McGillivray, tribe leader at One Lady & A Tribe.
#BizTrends2019: The four Ps of cause marketing in 2019

More than ever we're seeing brands align with causes and let's face it, there so many current causes to be concerned about. This means cause marketing will be bigger than ever in 2019...

By Sheila McGillivray 25 Jan 2019

Francois van Dyk, heads up Operations at Ornico.
#BizTrends2019: PR measurement and evaluation trends

The public relations industry has recently seen many challenges. From the rise of "digital PR", social media and fake news, most would agree that the industry needs to rethink many of the basics on which it has always operated...

By Francois van Dyk 25 Jan 2019

Pepe Marais, founding partner and group chief creative officer of Joe Public United
#BizTrends2019: The year of making love

One of the most sobering marketing tweets of 2018 was by Chris Botha, CEO of The Media Shop...

By Pepe Marais 24 Jan 2019

Topaz Booysen, head of marketing at Popimedia.
#BizTrends2019: We're in denial about the death of loyalty

As consumers, we're enjoying unprecedented variety in shopping aisles that span continents and are more vocal, demanding and unforgiving of brands than ever before...

By Topaz Booysen 24 Jan 2019

Bradley Elliott, founder, Platinum Seed.
#BizTrends2019: Customer centricity - The only trend that matters in 2019 and beyond

Customer centricity will be the raison d'être for digital leaders who authentically embrace this strategy. And those visionaries who fully embrace this strategy will leap ahead of the pack...

By Bradley Elliott 24 Jan 2019

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