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HDI Africa Conference

At the tail end of June, HDI Youth Marketeers hosted an African Conference, attended by various members of the HDI collective, to dig deep into understanding the culture of the African youth...

Issued by HDI Youth Marketeers 16 Jul 2018

Keeping children entertained during school holidays

The winter school holidays is a great opportunity for youth brands to come to the party and meet the youth in various spaces, by contributing to holiday entertainment...

By Nthabiseng Mosebi, Issued by HDI Youth Marketeers 6 Jul 2018

Investing in youth entrepreneurship

Youth for Africa and SDGs (YAS!), a Pan-African entrepreneurship ecosystem catalyser launches...

4 Jul 2018

Generation Z will transform African business

The next-generation workforce is set to drive positive change for Africa's enterprises...

3 Jul 2018

Youth might be at risk online with too much data sharing

As Youth Month draws to a close, I am concerned about data and the security issues that pertain to it. Where do millennials stand in this era of unlimited data and heightened vulnerability?

By Manie van Schalkwyk 27 Jun 2018

#BehindtheSelfie with... Alfred Adriaan

This #YouthMonth, we go behind the selfie with mid-30's comedian and corporate MC Alfred Adriaan, ahead of the opening night of his solo debut show 'Dating Life' at Montecasino's Pieter Toerien Theatre on 27 June 2018...

By Leigh Andrews 27 Jun 2018

#YouthMonth: "The word 'advertising' frustrates me" - Adam Byars

Adam Byars, co-MD and partner at Grid Worldwide, who recently took part in a panel discussion at the Sunday Times Generation Next conference, tells us about the good work HDI is doing in the youth marketing space and that even the best marketers can learn something from its Junior Board of Directors...

By Jessica Tennant 26 Jun 2018

Marketing to the next generation at the speed of culture

Bongani Chinkanda, CEO of HDI Youth Marketeers, the agency that conducts the research for the Sunday Times Generation Next study, released last week, provided an overview at the conference, which took place on Thursday, 14 June at the Sandton Convention Centre in Johannesburg...

By Jessica Tennant 22 Jun 2018

Cause marketing for millennials

As marketers, we have long championed cause marketing programs as an impactful way for brands and companies to get involved, but our programs can go further by evolving them from "nice-to-dos" to "must-dos." Fundamentally, we should strive to create long-term, purpose-driven programs that allow brands and companies to do well while doing good...

By mamahlatse marokane 21 Jun 2018

SA youth's favourite brands revealed in 2018 Sunday Times Generation Next survey

The 2018 Sunday Times Generation Next youth survey announced the top performing brands the at the highly anticipated Sunday Times Generation Next Awards that took place in Sandton on Thursday, 14 June.

14 Jun 2018

Urban afro millennial 'internet artists' with real influence

Bonga Mpungose identifies the top 3 urban "internet artists" he believes brands need to work with if they want to engage with 18-24 afro millennials on campaigns...

By Bonga Mpungose Smanga 8 Jun 2018

#YouthMonth: Tips to avoid working overtime, enhance your creative flow

Young workers often struggle with work-life balance. You're looking to prove yourself as you're literally the new kid on the block at work, but that doesn't have to result in endless overtime - even in the creative industries...

By Leigh Andrews 7 Jun 2018

#YouthMonth: How Jigsaw is boldly revolutionising the below-the-line space

Dane Prinsloo, director of marketing and sponsorship at Jigsaw Agency, explains the power of choosing to do the right thing every single day and the importance of building trust with clients so they take the leap with unconventional event experiences...

By Leigh Andrews 5 Jun 2018

Heart FM closes its doors to lend a helping hand

As Youth Month kicks off, Heart FM will be paying homage to the youth of the Western Cape with its 16 Days For Youth initiative to uplift and lend a hand in communities where help is most needed...

Issued by Heart FM 1 Jun 2018

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