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If you keep doing that you will go blind

"TV is dead. Have you seen that new John Lewis ad. Pretty cool..."

By Damon Stapleton 1 day ago

Mike Joubert of the Billybo Group, in action on the eCommerce Africa 2019 stage.
#eco19: Unpack why your brand story matters before you start telling it

In a talk titled 'Why your story matters', in the 'driving demand' track of the fifth eCommerce Africa conference, attendees heard from Mike Joubert, founder of the Billybo Group. Dubbed a godfather in SA brands and marketing, he walked us through the virtue of storytelling and why it matters, while shedding light through examples from some of the greatest commercial stories ever told...

By Leigh Andrews 22 hours ago

#SeamlessSA: Stay woke and grow your business

You don't have to shy away from using your social awareness or 'wokeness' to grow your business. In fact, it might do better if you do...

By Maroefah Smith 1 day ago

Amfi Craft appoints Boomtown for debut marketing push

Amfi Craft has appointed Boomtown as lead agency for its global glass fibre and reinforced plastic and polyurethane business, starting with a brief to develop its brand and corporate identity...

Issued by Boomtown 1 day ago

Innovation is a group activity

Playing your good-idea cards close to your chest isn't a smart move, says Graham Deneys, group strategy director at Carat...

Issued by Dentsu Aegis Network 1 day ago

TBWA\ appoints Wimpie le Roux as managing director for its coastal region

Award-winning marketing collective TBWA\South Africa has appointed Wimpie le Roux to lead its coastal operations, overseeing offices in Durban, Cape Town and Port Elizabeth...

Issued by TBWA 1 day ago

The need to construct an online strategy for the future

In the FMCG market, South Africa has added 100,000 new traditional trade and modern trade stores to its retail universe over the last 20 years...

By Arihant Jain 1 day ago

JustPalm.com excels in the MMA top Digital/Specialist Agency Rankings

JustPalm.com, one of Africa's fastest growing mobile marketing agencies, has been ranked among the top five EMEA Digital/Specialist Agencies...

Issued by JustPalm.com 2 days ago

#StartupStory: Getting to the core of Algorithm Agency

In today's world, almost everything we interact with online has an algorithm at its core. Algorithm Agency takes its name from the core principle that drives all search marketing...

By Evan-Lee Courie 2 days ago

#FairnessFirst: Get gender right in advertising by sidestepping stereotypes

The Kantar insight division's Duncan Southgate, global brand director of media and Jane Ostler, global head of media, recently presented a global webinar session in headline findings from their latest AdReaction study on the challenges of gender-progressive marketing and getting gender right in advertising. Here's what you missed...

By Leigh Andrews 3 days ago

Why every brand should focus on organic social media marketing

Brian Mechem lists reasons why B2B brands should implement organic social media marketing...

By Brian Mechem 15 Mar 2019

#Newsmaker: Keval Ramraj takes on the world of whisky

Keval Ramraj was recently appointed as brand manager for single malts at Pernod Ricard SA. His career in marketing started with an internship at the Durban office where he worked his way up the ranks, and he's determined to take The Glenlivet brand to the country's number one spot...

By Jessica Tennant 15 Mar 2019

#YPOEdge: Mary Mazzio on making films that move the needle on social issues

I spoke to Mary Mazzio, former Olympic rower and lawyer, now independent documentary filmmaker and CEO of 50 Eggs Films, about the power of a socially savvy millennial audience and her dedication to making films with social impact...

By Leigh Andrews 15 Mar 2019

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