#BizTrends2019

Marketing & Media trends

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New press offices

ATKASA has opened a press office on Bizcommunity.com!

ATKASA, a leading Digital Marketing Agency, combines progressive, data-driven thinking with in-depth knowledge garnered from many years experience within the digital space. Which translates to measurable results for our clients.

How to get masses of free publicity

With traditional mass media advertising so expensive these days some clever marketers are finding ways of vastly increasing their impact and reach...

By Chris Moerdyk, Issued by Chris Moerdyk 11 hours ago

Agile, mobile, and accessible: Programmatic is the new startup

Many marketing departments will have to decide how much of their digital adspend should go on premium inventory and how much should go on programmatic. Keabetswe Kgomongwe from Hoorah examines why we should reframe the choice by comparing the two to established businesses and startups respectively...

By Keabetswe Kgomongwe 1 day ago

Sydney Mbhele steps up as CEO for Sanlam brand division

NEWSWATCH: Sydney Mbhele, formerly the marketing and communications officer for the Liberty Group, will be chief executive of brand for financial services group Sanlam with effect from 1 April...

1 day ago

2019 decisions based on 2015 knowledge are bound to be bad decisions

The 2015 world was pre-Trump, pre-immigration crisis, pre-Brexit and most South Africans were still largely ignorant of the colossal damage to the SA economy and its reputation, being carried out by a corrupt government...

Issued by All Told 1 day ago

#BizTrends2019: Africa is one of the major players in the global economic future

New APO Group CEO, Lionel Reina, gives Bizcommunity.Africa his trend predictions for 2019...

1 day ago

#BizTrends2019: Going green has never been more golden

The year 2018 was packed with environmental buzzwords. Sustainable, eco-friendly, low-carbon footprint, and upcycle are just some of the words that we are used to hearing in conversations with our clients, and for good reason...

By Kim Winstanley 1 day ago

Leo van de Polder on expanding the Shop network in South Africa

With a presence in more than 20 countries, the Shop Association's purpose is to empower its members with ongoing education, networking opportunities and real-world insights...

By Lauren Hartzenberg 2 days ago

Ad Talent Salary Survey 2019 revealed...

Ad Talent has released its 2019 salary survey for the communications industry. This annual survey is not intended to be prescriptive but is a report on what this specific recruiter has experienced over the course of the last year...

2 days ago

Why the wall?

Chris Botha, group managing director of Park Advertising discusses why Wall Breakers will be the real change-makers in 2019...

By Chris Botha 2 days ago

Anybody fancy building a dangerous cathedral?

There is a story about three men who spent their lives quarrying rocks. When asked what they were doing, one replied, "Breaking rocks." The second said, "Earning a living." The third said, "Building a cathedral..."

By Damon Stapleton 2 days ago

#BehindtheSelfie with... Elaine Rumboll

This week, we go behind the selfie with Elaine Rumboll, managing director and professor of play at the Creative Leadership Consultancy, and keynote speaker at the upcoming 2019 Nedbank IMC Conference...

By Leigh Andrews 2 days ago

Deception is the lowest form of marketing

People first engage with people and brands for many reasons related to the first-impression they create - but they stay engaged when there is recognition of, and comfort in the VALUES of those people and brands...

By Nick Grubb 2 days ago

#NewBiz: Serviceplan, Hakuhodo and Unlimited form global strategic alliance

Serviceplan, Hakuhodo und Unlimited have signed a strategic alliance to provide clients and prospects with a global presence based on local insights and regional expertise in the fields of creativity, media, data and technology...

3 days ago

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