Levergy continues golden year with Assegai wins

The 2018 Assegai Awards, which acknowledge integrated marketing campaigns delivering exceptional results, saw sport and entertainment communications agency Levergy walk away with two gold awards and two leader awards on the night...

Issued by Levergy 14 hours ago

Is it essential to understand the technique?

Are today's marketing practitioners expected to be highly skilled in every aspect of the brand toolkit or is the key to success finding the best possible service provider?...

Issued by Technique Media 15 hours ago

Unlocking African abundance through digital technologies

As new ideas, digital technologies and business models penetrate the marketplace in Africa, the ability to disrupt is becoming more and more of a necessity...

By Ntombi Mhangwani 15 hours ago

Influencer marketing authenticity

In recent times, authenticity has become the most arbitrary yet lucrative word among marketers, brands, and even influencers but doesn't it seem almost paradoxical to combine authenticity with marketing?...

By Josh Da Costa, Issued by R-Squared Digital SA 16 hours ago

The attention economy

Have you ever wondered how your brain prioritises what you pay attention to?...

By John Laurence 1 day ago

Spears aplenty for Ogilvy

Ogilvy SA won an impressive 19 gold medals at the 2018 Assegai Awards announced in Johannesburg last Thursday. Bringing home the most awards of the evening by any agency and a total of 37 Assegais in all...

Issued by Ogilvy & Mather 1 day ago

Toyota adds TV to Aygo mix

The new campaign for Toyota Aygo from long-standing marketing partner, FCB Joburg, adds television to the mix after historically relying on digital to communicate with the competitively priced car's young and highly aspirational target market...

Issued by FCB Africa 1 day ago

The most successful PR and digital marketing tactics for tech companies in 2018

In 2018, we noticed a shift in the way technology companies are communicating within the industry, with many being open to connecting more, opening links to webinars and allowing external stakeholders to listen in...

Issued by DUO Marketing + Communications 1 day ago

Gartner's CMO Spend Survey 2018/19: Key insights revealed

Marketing technology spending, customer experience, innovation and personalisation mark key trends in marketing leaders' budget and attention...

1 day ago

Sappi Typek launches new brand campaign - live a life of note

Typek, the A4 paper that is used by many businesses, launched a new consumer campaign. One that will make you sit up and take note...

Issued by Sappi 2 days ago

Silversoft acquires leading agency management software firm, Magnetic

This acquisition accelerates the momentum of Silversoft's solutions for the creative industry with Deltek WorkBook and ConceptShare by bringing in more resources, capabilities and expertise...

Issued by Silversoft 2 days ago

The amazing story behind Joe Public, Africa's number one ad agency

When Pepe Marais was saved by a surfer two decades ago, no one could have guessed they'd start a business together...

By Brendan Seery 9 Nov 2018

2018 Assegai Awards: The Midas touch

Ogilvy Cape Town and Johannesburg had the Midas touch at the Direct Marketing Association of Southern Africa's (Dmasa) Assegai Awards last night, turning 19 of their entries into gold awards...

By Danette Breitenbach 9 Nov 2018

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