#MarketingFridays: Are journalists the new marketing superstars?

In this video, Nyiko Chauke of Marketing Fridays says that in the age of content marketing, those with the ability to tell engaging stories are going to win at the content game...

2 days ago

Uber is the Uber of Uber

The third and latest rebrand of Uber has removed all references to taxis and transport. It is a completely generic corporate identity and Nicholas Kuhne says he thinks this has been done very strategically...

By Nicholas Kuhne 3 days ago

Warc releases Effective Innovation Report 2018

Warc has released the Effective Innovation Report 2018, highlighting key trends of the world's most original marketing thinking...

3 days ago

Gender Mainstreaming Awards: Winners announced

The 30% Club has announced this year's recipients of the premier Gender Mainstreaming Awards...

19 Sep 2018

#BehindtheSelfie with... Damon Stapleton

This week, we got behind the selfie with SA export Damon Stapleton, now chief creative officer at DDB New Zealand...

By Leigh Andrews 19 Sep 2018

The state of email marketing two months after GDPR

Two months since GDPR was implemented, thousands of sources have published their "expert" advice about the law and how it applies to email marketing. However, much of that is causing a lot of misunderstanding and confusion...

By Louise Robinson 19 Sep 2018

#OrchidsandOnions: Nike's Caster Semenya ad just does it

Great marketing is one thing, poor customer service and incompetence is another - and that's why Telkom gets both an Orchid and an Onion this week...

By Brendan Seery 18 Sep 2018

Finalists announced for Africa women entrepreneurs awards

The Africa Women Innovation and Entrepreneurship Forum has officially announced the finalists for AWIEF Awards 2018...

18 Sep 2018

The role of memory and media in converting consumers for brand growth

At Spark Media's annual event, a top marketing scientist from the Australia-based Ehrenberg-Bass Institute, Dr Virginia Beal got attendees thinking and rethinking the role of memory in reaching consumers. While there's no one-size-fits-all approach, you'll do well to factor in light media buyers and light media users...

By Leigh Andrews 18 Sep 2018

Challenges in the rapid digitisation of Africa

African countries need to develop a policy response to the digital economy as it will have a profound impact on industrialisation...

18 Sep 2018

Top 10 tips on how to make your website more SEO friendly

SEO continues to lead as a digital marketing tool that has proven its success rates and effectiveness over a long period of time...

By Erens Tloboro 17 Sep 2018

Tupperware supports local soccer in their latest campaign

Tupperware is a brand that can be found in all South African homes. Their model and support has allowed thousands of South African women to earn an income at their convenience...

Issued by TLC Marketing Worldwide 17 Sep 2018

New initiative connects 100% black-owned agencies with corporate clients

Marketing agency value management company, AdOps's Angelika Kempe is teaming up with Nolundi Magqaza, a senior procurement consultant in an initiative to connect 100% black-owned advertising, communications and marketing agencies with corporate clients...

17 Sep 2018

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