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Digital transformation should be a priority for small businesses in South Africa
Digital transformation should be a priority for small businesses in South Africa

The journey of digital transformation starts with creating your own online identity. This is creating a place of your own online, starting with a website, and letting people know who you are, what you do, and what you offer...

By Stefano Maruzzi 13 hours ago

Screen grab of the ANC campaign.
#OrchidsandOnions: Clever marketing in some election campaigns

An 'awesome Onion' for DNA Brand Architects and one to Volvo for good measure, for allowing shotgun PR to happen...

By Brendan Seery 15 hours ago

What is really in the letter "A" that cannot be fixed anyway?
What is really in the letter "A" that cannot be fixed anyway?

Khangelani Dziba lists key brand building and sustenance lessons to be learned from Bonang Matheba's unveiling of the new House of Bonang MCC...

By Khangelani Dziba 18 hours ago

Building customer relationships in an age of disloyalty
Building customer relationships in an age of disloyalty

Is loyalty from customers still an expectation? Probably not... Wynand Smit from Inovo reckons it's more about building relationships, and that takes special insights to get right. That's something businesses have in common across the continent...

By Wynand Smit 1 day ago

Build a culture of curiosity to retain clients
Build a culture of curiosity to retain clients

I became curious about curiosity when I came across a nice article in the Guardian that pointed out how unhelpful the expression 'curiosity killed the cat' was to children's development. Why would you want to encourage someone to be less curious?

By Tony Spong 1 day ago

Four digital transformation communication strategies
Four digital transformation communication strategies

Digital transformation has changed how we communicate with our customer, colleagues and friends. The digital age demands a new kind of communications leader...

By Ronelle Bester 1 day ago

#ECO19: Is your mobile commerce strategy excluding the mass market?
#ECO19: Is your mobile commerce strategy excluding the mass market?

When you design for mobile, consider who you're building for. For the small percentage with beautiful, high-end phones, or for 61% of the market?

By Lauren Hartzenberg 22 Mar 2019

Anja Cavanagh from Focal Points.
Why machine learning is the most important media analysis trend for 2019

Anja Cavanagh from Focal Points elaborates on the importance of media analysis, the state of the industry and talks us through a few trends she predicts for 2019 and beyond...

By Juanita Pienaar 20 Mar 2019

Image ©
If you keep doing that you will go blind

"TV is dead. Have you seen that new John Lewis ad. Pretty cool..."

By Damon Stapleton 20 Mar 2019

#SeamlessSA: A holistic approach to delivering great retail customer experience
#SeamlessSA: A holistic approach to delivering great retail customer experience

Opening her presentation at Seamless Southern Africa, Edcon's Lauren King shared her understanding of customer experience...

By Lauren Hartzenberg 20 Mar 2019

How to build a corporate culture for your remote team
How to build a corporate culture for your remote team

Did you know that almost 80% of knowledge workers worldwide work at least one day of each week remotely? By 2020, analysts expect that more than 1,3-billion people will work remotely...

By Dorine Reinstein 20 Mar 2019

Image source: Gallo/Getty.
Focus shifts to a mobile economy in Africa

Africa is set to be the next big mobile market and the mobile economy is expected to generate more than $150 billion by 2022 to Africa's GDP...

By Josephine Wawira 19 Mar 2019

Screen grab from the ad.
#OrchidsandOnions: Take a bow, McDonald's

And the Onion goes to... Chicken Licken, for its bullying tactics towards a vegan eatery...

By Brendan Seery 19 Mar 2019

The 5 soft skills that will help you become an outstanding video producer
The 5 soft skills that will help you become an outstanding video producer

The producer role is one of the most sought-after in the video industry. It is simultaneously challenging and rewarding, bringing with it both enormous respect and a huge responsibility...

By Jamie Field 19 Mar 2019

#StartupStory: Getting to the core of Algorithm Agency
#StartupStory: Getting to the core of Algorithm Agency

In today's world, almost everything we interact with online has an algorithm at its core. Algorithm Agency takes its name from the core principle that drives all search marketing...

By Evan-Lee Courie 19 Mar 2019

#SeamlessSA: Physical retail needs to step up
#SeamlessSA: Physical retail needs to step up

Traditional brick and mortar retailers still have a future despite the boom in online retail, but they have to be open to change...

By Lauren Hartzenberg 18 Mar 2019

Radio: You don't care about your listeners
Radio: You don't care about your listeners

Chris Jordan writes about the highlights of asking this important question: does your radio station care about the listeners...

By Chris Jordan 15 Mar 2019

Why every brand should focus on organic social media marketing
Why every brand should focus on organic social media marketing

Brian Mechem lists reasons why B2B brands should implement organic social media marketing...

By Brian Mechem 15 Mar 2019

#Newsmaker: Keval Ramraj takes on the world of whisky
#Newsmaker: Keval Ramraj takes on the world of whisky

Keval Ramraj was recently appointed as brand manager for single malts at Pernod Ricard SA. His career in marketing started with an internship at the Durban office where he worked his way up the ranks, and he's determined to take The Glenlivet brand to the country's number one spot...

By Jessica Tennant 15 Mar 2019

#NedbankIMC2019: The tech, the trends and the timeless truths of marketing
#NedbankIMC2019: The tech, the trends and the timeless truths of marketing

Instead of asking how marketing is going to change in 10 years' time, David Duarte, CEO of Treeshake, believes it's a far more valuable question to ask how marketing is going to stay the same. In his words, 'What are the timeless truths of the marketing industry?'

By Jessica Tennant 15 Mar 2019

Eubulus Timothy on new surfing film Deep End
Eubulus Timothy on new surfing film Deep End

Deep End, a new South African film by Eubulus Timothy, is set on the intoxicating shorelines of Durban's Golden Mile and brings one of the world's most popular surfing sites to glorious life...

By Daniel Dercksen 14 Mar 2019

#SeamlessSA: 6 questions to ask if you want more from your store
#SeamlessSA: 6 questions to ask if you want more from your store

Product of the Year South Africa's CEO Preetesh Sewraj shares think points on using design and insights to get more out of your physical stores...

By Lauren Hartzenberg 14 Mar 2019

The 10 commandments of social entrepreneurship
The 10 commandments of social entrepreneurship

There are many businesses that are underpinned by solving problems for the benefit of society at large and out of this has arisen this area of entrepreneurship...

By Silvia De Jager and Lisa Illingworth 13 Mar 2019

#Newsmaker: "I will always be a print girl" - Brand Cartel's Cilla Thompson
#Newsmaker: "I will always be a print girl" - Brand Cartel's Cilla Thompson

Brand Cartel's newly appointed Cilla Thompson tells us what it's like to be the oldest in the team and that all the office is missing is literally a pool and a flamingo. Oh and that she's rubbed shoulders with David Beckham and Antonio Banderas on shoot...

By Jessica Tennant 13 Mar 2019

#WinTechAfrica: Diversity isn't nice. It's crucial
#WinTechAfrica: Diversity isn't nice. It's crucial

Humans are social creatures. It's hardwired in us to communicate, collaborate and lift each other to achieve...

By Doug Woolley 13 Mar 2019

#Newsmaker: Good things come to Brent Lindeque
#Newsmaker: Good things come to Brent Lindeque

The year is off to a great start for Brent Lindeque, founder of South Africa's Good Things Guy, having recently won 'Best South African Blog of the Year' and been named the category winner of 'Social Enterprise and Philanthropy' and the fourth most influential South African in the '100 Most Influential Young South Africans' poll...

By Jessica Tennant 12 Mar 2019

The Purple Cow walking billboards campaign.
#OrchidsandOnions: Kudos for the walking billboards campaign

And Elon Musk scores an Orchid for showing he cares about dogs - but as for Chas Everitt...

By Brendan Seery 12 Mar 2019

Self-made or selfie-made?
Self-made or selfie-made?

At 21, Kylie Jenner is the youngest self-made billionaire ever...

By Raleen Bagg 12 Mar 2019

Controlling a crisis - The ultimate possible disruption
Controlling a crisis - The ultimate possible disruption

Whether a company enjoys the size and stature of Ford, Tiger Brands or KPMG, or is a much smaller enterprise, the fundamentals surrounding reputation and perception remain unchanged, clearly underscoring the absolute need to be prepared for a crisis...

By Jennifer Stein 11 Mar 2019

Marketing Achievement Awards usher in the future of marketing
Marketing Achievement Awards usher in the future of marketing

Director of the Marketing Achievement Awards, Anne Kirkpatrick tells us how the idea came about through a conversation she had with Nando's CEO Geoff Whyte and how this programme fits neatly between other industry-specific programmes...

By Jessica Tennant 11 Mar 2019

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