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Top 5 reasons why South Africans make memorable marketing: #HeritageDay

I recently gave a cause marketing presentation to Amasa in Cape Town at the Red and Yellow School and it struck me that there's a unique synergy between our diversity and our advertising. So, in honour of Heritage Month here are my top five reasons why South Africans make memorable marketing...

By Sheila McGillivray 6 hours ago

Today's the day...
Today's the day...

How many brands will be sending out 'Happy Heritage Day' messages today and what will they be hoping to achieve by doing so?...

By Mick Shepard and Nick Liatos 7 hours ago

Presentations: The marketing factor
Presentations: The marketing factor

Have you ever sat in a presentation or pitch wishing it would be over? The answer that I believe 99.9% of people will reply with is a resounding YES...

By Keenan Bouwer 3 days ago

Cassandra Twala on this year's Sanlam Handmade Contemporary Fair
Cassandra Twala on this year's Sanlam Handmade Contemporary Fair

Jessica Tennant interviews fair curator Cassandra Twala to find out more about her involvement in the Sanlam Handmade Contemporary Fair over the years and what she's most excited about this year...

By Jessica Tennant 3 days ago

How to future-proof Africa
How to future-proof Africa

Solutions to problems often require a change in behaviour, which in turn leads to other inventions. The result is a wheel that is spinning faster and faster, and one that is creating anxiety - more recently about jobs...

By Danette Breitenbach 3 days ago

Chatbots are the future of customer communications
Chatbots are the future of customer communications

Two technologies that are set to have a particularly big impact on customer communication going forward are chatbots and machine learning...

By Brent Haumann 20 Sep 2018

#Newsmaker: Kia Johnson joins Smile 90.4FM
#Newsmaker: Kia Johnson joins Smile 90.4FM

Kia Johnson recently joined Smile 90.4FM, co-hosting the Saturday Smile Breakfast with JM Henning from 7am to 10am, and as the host of Smile Cape Town Classics from 9pm to 11pm on Saturdays. In addition to this, she also presents Women TV on DStv Channel 263...

By Jessica Tennant 20 Sep 2018

The biggest lessons brands can learn from music artists
The biggest lessons brands can learn from music artists

Siphiwe Mpeta tackles the topic of personal branding by using music as a frame of reference...

By Siphiwe Mpeta 19 Sep 2018

Screen grabs from the ad.
#OrchidsandOnions: Nike's Caster Semenya ad just does it

Great marketing is one thing, poor customer service and incompetence is another - and that's why Telkom gets both an Orchid and an Onion this week...

By Brendan Seery 18 Sep 2018

6 top tips for effective customer engagement on mobile
6 top tips for effective customer engagement on mobile

Speaking at this year's annual PriceCheck Awards ceremony, CEO Kevin Tucker noted that the Tech and E-commerce Awards are more important than ever before...

By Lynette Hundermark 18 Sep 2018

Progressive companies should turn CX into a competitive advantage
Progressive companies should turn CX into a competitive advantage

Decision-makers need to understand that to use Customer Experience (CX) for competitive advantage, their customer-facing staff must be ready to switch hats on the fly and do so flawlessly...

By Chantel Troskie 17 Sep 2018

A South African's guide to moving to and making it in Malta: Everything's coming up roses
A South African's guide to moving to and making it in Malta: Everything's coming up roses

One of the charming oddities of living on a Mediterranean island is that a facet of national identity and indeed islander mentality manifests in how news is reported...

By Marcus ‘The Maltese Falcon’ Brewster 14 Sep 2018

Keeping within the boundaries: Ethical marketing automation
Keeping within the boundaries: Ethical marketing automation

Marketing Automation Systems (MAS) might seem like good software to have in order to send out bulk email and/or SMS campaigns. However, it should be so much more...

By Gareth Mountain 14 Sep 2018

The Citizen photographer, Jacques Nelles, named Upcoming/Rising Star. © Danette Breitenbach.
#SBSJA18: A celebration of verified journalism

This year's Standard Bank Sikuvile Journalism Awards celebrated journalism and its contribution to the country's society and democracy with the Gupta Leaks articles awarded the prestigious South African Story of the Year...

By Danette Breitenbach 14 Sep 2018

Joe Public founders named 2018 Medium Business Entrepreneur of the Year
Joe Public founders named 2018 Medium Business Entrepreneur of the Year

Joe Public founders Pepe Marais and Gareth Leck were announced as 2018 Medium Business Entrepreneur of the Year at this year's Entrepreneur of the Year competition sponsored by Sanlam and Business/Partners. This just off the back of being announced Loeries 2018 Agency of the Year...

By Jessica Tennant 14 Sep 2018

Website automation: The beginning of the end?
Website automation: The beginning of the end?

In today's world, everyone needs an online presence for their company or brand, for those that say otherwise I say good luck to you...

By Keenan Bouwer 13 Sep 2018

Happy 20th Birthday, Google!
Happy 20th Birthday, Google!

September 2018 marks the celebration of 20 years of Google...

By Evan-Lee Courie 13 Sep 2018

#Newsmaker: Trevor Ndhlovu positioned to kick off Black River FC 2.0
#Newsmaker: Trevor Ndhlovu positioned to kick off Black River FC 2.0

Trevor Ndhlovu was promoted to MD of Black River FC less than a year after joining the agency, having played an important part to date in the acquisition of new clients...

By Jessica Tennant 13 Sep 2018

Can Nikes really help you run faster?
Can Nikes really help you run faster?

A new study on branding has a surprising answer...

By Doron Malka 13 Sep 2018

The audience at the Heavy Chef Sextech event of which the first part was presented by Heidi Patmore. Image: Heavy Chef.
#Sextech: Chatbots, sex robots and impact on society (Part 2)

Heavy Chef invited Heidi Patmore, to talk about an incendiary topic: sextech, and how it is irrevocably impacting our lives...

By Juanita Pienaar 12 Sep 2018

The tango of Donald Trump and Nike
The tango of Donald Trump and Nike

Outrage. Hatred. These are not normally words you would say are the way forward for a brand. In the past, a brand has always tried to have a position that was not controversial. A position where you attacked your competitors and nobody else. You stayed in your lane. Stuck to your knitting...

By Damon Stapleton 12 Sep 2018

Remember to remember me - making advertising stick
Remember to remember me - making advertising stick

Louise Hefer shares five rules to keep in mind when trying to build lasting impressions in advertising...

By Louise Hefer 12 Sep 2018

5 ways good content marketing can help your business grow
5 ways good content marketing can help your business grow

Start-up businesses are normally more apprehensive about marketing, in terms of what they will try and what they will spend. Although this restraint is often in their best interest seeing as they have limited budgets and staff, it can also end up hurting them...

By Candace Bosch 12 Sep 2018

The evolving beast within artificial intelligence
The evolving beast within artificial intelligence

As technology tries to answer the ever-changing demands of human interaction and user needs, tech advancement carries on evolving at breakneck speeds where drastic changes can emerge suddenly and quickly...

By Dave Nilsson 11 Sep 2018

Screen grab from the ad.
#OrchidsandOnions: Nando's not chicken in deflating egos

A huge fail for your billboard outside the Wanderers featuring the name 'Rabada', Web Africa. Speed over to collect your Onion...

By Brendan Seery 11 Sep 2018

From .
How significant is DOOH vs static OOH?

JCDecaux OneWorld launched AM4DOOH, a research project which exposed 500 people in four European markets to a digital virtual city's adverting...

By Danette Breitenbach 11 Sep 2018

Let's get something straight
Let's get something straight

Within PR and communications success rests very much with the relationship between clients and agencies. Managing expectations is key for both parties. However, there are still certain fictions and realities which cloud the dynamics...

By Jennifer Stein 11 Sep 2018

Management systems in creative agencies
Management systems in creative agencies

When you're busy with pitches, egos and the relentless 24-7 of the creative industry, it is easy to side-eye this vital, yet often overlooked business management tool. A management system can be the difference between success and failure in a business...

By Jenni Lawrence 10 Sep 2018

Are you experiencing Women's Month withdrawal?
Are you experiencing Women's Month withdrawal?

Caution! Symptoms may include complacency, marketing myopia, and societal regression caused by abrupt discontinuation...

By Kirigo Kamore 7 Sep 2018

Just how female-friendly is the advertising industry?
Just how female-friendly is the advertising industry?

A recent statistic on female representation in the South African ad industry caught my eye: Just 3% of creative heads are female. There is no questioning the exceptional female creative talent in our industry, so why then are we not seeing more female creative heads?...

By Kate Wilson 7 Sep 2018

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