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If you keep doing that you will go blind

"TV is dead. Have you seen that new John Lewis ad. Pretty cool..."

By Damon Stapleton 1 day ago

Mike Joubert of the Billybo Group, in action on the eCommerce Africa 2019 stage.
#eco19: Unpack why your brand story matters before you start telling it

In a talk titled 'Why your story matters', in the 'driving demand' track of the fifth eCommerce Africa conference, attendees heard from Mike Joubert, founder of the Billybo Group. Dubbed a godfather in SA brands and marketing, he walked us through the virtue of storytelling and why it matters, while shedding light through examples from some of the greatest commercial stories ever told...

By Leigh Andrews 1 day ago

Lisbon Effectiveness Awards announces finalists

The Lisbon Effectiveness Awards has announced the release of the shortlist...

1 day ago

Innovation is a group activity

Playing your good-idea cards close to your chest isn't a smart move, says Graham Deneys, group strategy director at Carat...

Issued by Dentsu Aegis Network 1 day ago

TBWA\ appoints Wimpie le Roux as managing director for its coastal region

Award-winning marketing collective TBWA\South Africa has appointed Wimpie le Roux to lead its coastal operations, overseeing offices in Durban, Cape Town and Port Elizabeth...

Issued by TBWA 1 day ago

The internet is sadistic

At The Jupiter Drawing Room CT, they've made a few observations about the internet. Some of these observations will not be new to you, but here goes...

Issued by The Jupiter Drawing Room Cape Town 2 days ago

The need to construct an online strategy for the future

In the FMCG market, South Africa has added 100,000 new traditional trade and modern trade stores to its retail universe over the last 20 years...

By Arihant Jain 2 days ago

WPP launches senior female leadership programme in South Africa

WPP held its first WPP Stella event in South Africa, as part of the company's commitment to developing its female leaders...

2 days ago

#OrchidsandOnions: Take a bow, McDonald's

And the Onion goes to... Chicken Licken, for its bullying tactics towards a vegan eatery...

By Brendan Seery 2 days ago

3 key reasons to go visual

Visual is king. Living in the instant gratification world of digital means that there is a growing need for consumers to interact with their environments, in real time...

Issued by DMX 3 days ago

VisitAbility video case study

Vicinity Media has launched VisitAbility - an attribution reporting product in 2018. This case study highlights the success of this global first to market innovation...

Issued by Vicinity Media 18 Mar 2019

Best of the Best Warc Rankings for 2019 revealed

Warc has released the results of its first-ever 'Best of the Best' global index of excellence, to showcase the best all-round agencies and brands by aggregating results from across all three recently released Warc Rankings - Creative 100, Effective 100 and Media 100...

18 Mar 2019

#FairnessFirst: Get gender right in advertising by sidestepping stereotypes

The Kantar insight division's Duncan Southgate, global brand director of media and Jane Ostler, global head of media, recently presented a global webinar session in headline findings from their latest AdReaction study on the challenges of gender-progressive marketing and getting gender right in advertising. Here's what you missed...

By Leigh Andrews 18 Mar 2019

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