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Screen grab from the ad.
#OrchidsandOnions: From Japan with love

Carmaker Toyota gets our heritage right with a giant bead ad, but Tonneau King's bakkie braaiers are just plain stupid...

By Brendan Seery 16 hours ago

Recession hit your marketing budget? Here's how to do more with less
Recession hit your marketing budget? Here's how to do more with less

Stats SA's recession announcement in early September only served to confirm what we've all known for a long time: The South African economy is struggling. In those circumstances, companies are bound to start looking for places to tighten their belts...

By Shaune Jordaan 19 hours ago

Presenting creative: Unpack your thinking first - or run 100 laps
Presenting creative: Unpack your thinking first - or run 100 laps

As creatives, we often face the daunting task of having to present our work to a client. Your blood, sweat and tears went into conceptualising and creating a new campaign, and now you have to face a cold boardroom and present your work to an audience that just doesn't have the same emotional connection that you have to your work...

By Chélin Ramos 20 hours ago

Screengrabs from ads mentioned in the article.
Top 5 reasons why South Africans make memorable marketing: #HeritageDay

I recently gave a cause marketing presentation to Amasa in Cape Town at the Red and Yellow School and it struck me that there's a unique synergy between our diversity and our advertising. So, in honour of Heritage Month here are my top five reasons why South Africans make memorable marketing...

By Sheila McGillivray 1 day ago

Screen grabs from the ad.
#OrchidsandOnions: Nike's Caster Semenya ad just does it

Great marketing is one thing, poor customer service and incompetence is another - and that's why Telkom gets both an Orchid and an Onion this week...

By Brendan Seery 18 Sep 2018

Joe Public founders named 2018 Medium Business Entrepreneur of the Year
Joe Public founders named 2018 Medium Business Entrepreneur of the Year

Joe Public founders Pepe Marais and Gareth Leck were announced as 2018 Medium Business Entrepreneur of the Year at this year's Entrepreneur of the Year competition sponsored by Sanlam and Business/Partners. This just off the back of being announced Loeries 2018 Agency of the Year...

By Jessica Tennant 14 Sep 2018

#Newsmaker: Trevor Ndhlovu positioned to kick off Black River FC 2.0
#Newsmaker: Trevor Ndhlovu positioned to kick off Black River FC 2.0

Trevor Ndhlovu was promoted to MD of Black River FC less than a year after joining the agency, having played an important part to date in the acquisition of new clients...

By Jessica Tennant 13 Sep 2018

Can Nikes really help you run faster?
Can Nikes really help you run faster?

A new study on branding has a surprising answer...

By Doron Malka 13 Sep 2018

The audience at the Heavy Chef Sextech event of which the first part was presented by Heidi Patmore. Image: Heavy Chef.
#Sextech: Chatbots, sex robots and impact on society (Part 2)

Heavy Chef invited Heidi Patmore, to talk about an incendiary topic: sextech, and how it is irrevocably impacting our lives...

By Juanita Pienaar 12 Sep 2018

The tango of Donald Trump and Nike
The tango of Donald Trump and Nike

Outrage. Hatred. These are not normally words you would say are the way forward for a brand. In the past, a brand has always tried to have a position that was not controversial. A position where you attacked your competitors and nobody else. You stayed in your lane. Stuck to your knitting...

By Damon Stapleton 12 Sep 2018

Remember to remember me - making advertising stick
Remember to remember me - making advertising stick

Louise Hefer shares five rules to keep in mind when trying to build lasting impressions in advertising...

By Louise Hefer 12 Sep 2018

5 ways good content marketing can help your business grow
5 ways good content marketing can help your business grow

Start-up businesses are normally more apprehensive about marketing, in terms of what they will try and what they will spend. Although this restraint is often in their best interest seeing as they have limited budgets and staff, it can also end up hurting them...

By Candace Bosch 12 Sep 2018

Screen grab from the ad.
#OrchidsandOnions: Nando's not chicken in deflating egos

A huge fail for your billboard outside the Wanderers featuring the name 'Rabada', Web Africa. Speed over to collect your Onion...

By Brendan Seery 11 Sep 2018

Management systems in creative agencies
Management systems in creative agencies

When you're busy with pitches, egos and the relentless 24-7 of the creative industry, it is easy to side-eye this vital, yet often overlooked business management tool. A management system can be the difference between success and failure in a business...

By Jenni Lawrence 10 Sep 2018

Are you experiencing Women's Month withdrawal?
Are you experiencing Women's Month withdrawal?

Caution! Symptoms may include complacency, marketing myopia, and societal regression caused by abrupt discontinuation...

By Kirigo Kamore 7 Sep 2018

Just how female-friendly is the advertising industry?
Just how female-friendly is the advertising industry?

A recent statistic on female representation in the South African ad industry caught my eye: Just 3% of creative heads are female. There is no questioning the exceptional female creative talent in our industry, so why then are we not seeing more female creative heads?...

By Kate Wilson 7 Sep 2018

Heidi Patmore, a tech marketing consultant up on the Heavy Chef stage. Image supplied by Heavy Chef.
#Sextech: Smart condoms, KinkBNB and VR porn (Part 1)

Heavy Chef invited Heidi Patmore, to talk about an incendiary topic: sextech, and how it is irrevocably impacting our lives...

By Juanita Pienaar 5 Sep 2018

#Loeries2018: Tres Colacion and Giancarlo Rodas on winning a Grand Prix for 'Lucky Face'
#Loeries2018: Tres Colacion and Giancarlo Rodas on winning a Grand Prix for 'Lucky Face'

Impact BBDO Dubai took home a Grand Prix for La Libanaise Des Jeux's 'Lucky Face' in the integrated campaign category at this year's Loerie Awards on Saturday, 18 August at the Durban ICC...

By Jessica Tennant 4 Sep 2018

Screen grabs from the ad.
#OrchidsandOnions: Flag bearer ads have a happy taste, for real

Politicians need to learn that they are not the story. So, City of Joburg, you get this week's Onion for unnecessary ego-stroking...

By Brendan Seery 4 Sep 2018

Cannes Lions case studies or how not to make rubbish advertising
Cannes Lions case studies or how not to make rubbish advertising

Cinemark, the official South African Cannes Lions representatives, in partnership with Bizcommunity, hosted the annual Insights and Trends from Cannes Lions sessions, which took place in Johannesburg on Wednesday, 29 August, and in Cape Town on Friday, 31 August...

By Terry Levin, Issued by Bizcommunity.com 4 Sep 2018

Photo by Roy Esterhuysen / 2018 Loerie Awards /
Loeries2018: Pete Case on winning a Grand Prix for 'The World's First Baby Marathon'

Ogilvy Johannesburg took home a Grand Prix for Kimberly-Clark's 'The World's First Baby Marathon' in the film communication category at this year's Loerie Awards on Saturday, 18 August at the Durban ICC...

By Jessica Tennant 31 Aug 2018

#Newsmaker: Nkanyezi Masango - Cape Town could become the next Cannes
#Newsmaker: Nkanyezi Masango - Cape Town could become the next Cannes

Last month the Perth Advertising and Design Club (PADC) announced Cape Town as The Skulls 2018 judging city with chair of judges, King James CD Nkanyezi Masango...

By Jessica Tennant 30 Aug 2018

Know how to "date" your client
Know how to "date" your client

The art of onboarding clients and managing expectations...

By Monica van der Spuy 29 Aug 2018

Screen grab from the ad.
#OrchidsandOnions: Cooking, cars and Catzavelos... some basic marketing lessons

While the rest of the country wallows in hatred and anger, I am feeling a bit more mellow (it's almost spring, my niece got married over the weekend and I can now run for longer than 20 minutes)...

By Brendan Seery 28 Aug 2018

Shifting global media spend patterns
Shifting global media spend patterns

It is not news that print is in decline globally. According to Bloomberg, In the US in 2018 Newspaper spend is set to decline by 18,7% and magazines by 14.5%...

By Greg Benatar 28 Aug 2018

#Newsmaker: "Send me, I'm a committed woman, it shall be done" - Desiree Oliphant-Hilmer
#Newsmaker: "Send me, I'm a committed woman, it shall be done" - Desiree Oliphant-Hilmer

Desiree Oliphant-Hilmer, newly appointed sales and advertising manager for The Herald and Weekend Post brings a wealth of experience through prior positions at SABC Radio and Kagiso Media...

By Jessica Tennant 28 Aug 2018

Zibusiso Mkhwanazi
M&C Saatchi and M&N Brands part to grow independently

Zibusiso Mkhwanazi, founder of M&N brands, Avatar's holding company and Jerry Mpufane, chairman of M&C Saatchi Group confirmed in a statement that the two companies will amicably part and go their separate ways...

By Jessica Tennant 28 Aug 2018

Photo by Al Nicoll / 2018 Loerie Awards /
#Loeries2018: Xolisa Dyeshana of Joe Public United on winning Agency of the Year

This year's Agency of the Year is Joe Public United, which also came in third as Regional Agency of the Year, announced at the 40th annual Loerie Awards on Saturday, 18 August at the Durban ICC...

By Jessica Tennant 27 Aug 2018

Sarina de Beer, managing director of Ask Afrika. Image credit: .
Ask Afrika Icon Brands research: Fomo or doing good?

In a world where everyone wants to be a disruptor, ask yourself why are you 'disrupting'? Is it just Fomo or are you busy with something that is better for the world?...

By Danette Breitenbach 27 Aug 2018

A history of women in advertising
A history of women in advertising

In a highly transformative and evolving industry, the South African advertising landscape is not as representative as one would expect from such a progressive and diverse nation...

By Keshia Patchiappen 24 Aug 2018

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