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Sports sponsorship: The new playbook

When executed correctly, sports sponsorship is still one of the most powerful options to connect with an already highly engaged, highly emotional audience...

By Gareth Marshall 11 Mar 2019

Garmin announces professional cycling team sponsorships, equips world champion cyclists with top-of-the-line products

Garmin International has announced sponsorship of 11 professional cycling teams for 2019, including world tour and mountain/enduro biking teams...

Issued by Garmin 4 Mar 2019

Hot 91.9FM set to roar with the Emirates Lions

Hot91.9FM is proud to announce an exciting new media partnership with the Emirates Lions Rugby team...

Issued by Hot 91.9FM 26 Feb 2019

Adapt or die for the modern sports fan

Over the past decade, sports audiences have changed dramatically, making relevance key for a successful sports sponsorship...

By Danette Breitenbach 26 Feb 2019

South African Sponsorship Association has been launched

The South African Sponsorship Association (SASA) has been launched...

25 Feb 2019

OFM proud to sign on as VKB Knights media partner

OFM has signed on as media partner and sponsor of Central South Africa's domestic cricket team, the VKB Knights, for the remainder of the 2019 season...

Issued by OFM Radio 7 Feb 2019

Local sports marketing campaign among world's best

Sasol's and SAFA's #Limitless campaign, created for the brand in collaboration with Levergy, has been named as one of Activative's top 10 sports marketing campaigns in the world for 2018...

Issued by Levergy 29 Jan 2019

KG just does it, with Nike

Leading sports brand Nike has joined forces with Africa's highest ranked women's wheelchair tennis ace, Kgothatso 'KG' Montjane...

Issued by Optimize Enhancing Effectiveness 23 Jan 2019

Snapchat sponsors AR/VR categories for ADC 98th Annual Awards

The One Club and Snapchat partner on AR/VR for ADC 98th Annual Awards and new subcategories also launched specifically for single posts, ads and campaigns using Snapchat...

18 Jan 2019

Levergy adds Nedbank to new business wins

Levergy will begin 2019 with a broadened client portfolio after being appointed by Nedbank as their full-service sponsorship agency...

Issued by Levergy 14 Jan 2019

#NewBiz: Nedbank appoints new marketing and communications agencies

After an extensive search, Nedbank has appointed the successful agencies selected to work on its through-the-line, sponsorship and digital marketing communication strategies, effective 2019...

27 Dec 2018

Unbox the festive season

Festive goodwill is part and parcel of the holiday season and we're wrapping up our year with a hamper of promotional goodies...

Issued by 7 Dec 2018

The changing landscape of PR and sponsorship in SA

The PR and sponsorship landscapes have changed, but with change comes creative thinking and new opportunities...

By Manuela Dias De Deus 23 Nov 2018

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