New press offices

AdColony has opened a press office on!

AdColony is the world's leading mobile video platform, specializing in delivering full-screen, HD quality video ads in mobile applications.

Fusion brings brands back to market

Brands are back - bigger and better than ever before, with the official launch of PAMS/CPS Fusion data next week...

Issued by Nielsen 18 hours ago

Warc releases Effective Innovation Report 2018

Warc has released the Effective Innovation Report 2018, highlighting key trends of the world's most original marketing thinking...

1 day ago

#PwCOutlook: Africa's entertainment, media industry experiencing Convergence 3.0

According to PwC's 'Entertainment and media outlook: 2018 - 2022: An African perspective', Africa's entertainment and media industry has entered a dynamic new phase - a third wave of convergence...

2 days ago

That's what they would say, wouldn't they?

Why brands should use the TWSTWT test to validate media research...

By Sue Unerman, Issued by MediaCom 2 days ago

The role of memory and media in converting consumers for brand growth

At Spark Media's annual event, a top marketing scientist from the Australia-based Ehrenberg-Bass Institute, Dr Virginia Beal got attendees thinking and rethinking the role of memory in reaching consumers. While there's no one-size-fits-all approach, you'll do well to factor in light media buyers and light media users...

By Leigh Andrews 3 days ago

Finalists revealed for Sunday Times Lifestyle Gin Awards

The eight finalists for the Sunday Times Lifestyle Gin Awards have been announced, whittled down by the judging panel from 74 local and international entries...

3 days ago

Drop in SA consumer confidence squeezes spending

South Africans are under financial pressure, as indicated by the latest consumer confidence data...

3 days ago

Progressive companies should turn CX into a competitive advantage

Decision-makers need to understand that to use Customer Experience (CX) for competitive advantage, their customer-facing staff must be ready to switch hats on the fly and do so flawlessly...

By Chantel Troskie 17 Sep 2018

How digital is driving media growth in Africa

Affluent consumers in Africa are at the forefront of adopting new technologies and social media is now considered the first port of call for news...

14 Sep 2018

Celebrating Africa's digital heroes in 2018

AfricaCom will once again reward the success and innovation of those companies and individuals in Africa that are leading Africa through the Fourth Industrial Revolution...

14 Sep 2018

Give your brand the space to grow on Bizcommunity

Give your brand the space to blossom on the biggest B2B website, catering to 18 professional industry sectors and niche audiences across Africa...

Issued by 14 Sep 2018

Can Nikes really help you run faster?

A new study on branding has a surprising answer...

By Doron Malka 13 Sep 2018

Writing the story of the rise of African rugby

The APO Group presents 'The Incredible Rise of African Rugby' in a new published guide to the sport on the continent...

13 Sep 2018

Results from WE Communications' Brands in Motion 2018 global study released

WE Communications has released results from its Brands in Motion 2018 global study. The data revealed that consumers worldwide continue to demand innovation...

13 Sep 2018

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