Source: © MMM online MMM online Three South African agencies feature in the shortlists released for the Cannes Lions 2024, with TBWA\ Hunt \ Lascaris leading the way with three campaigns shortlisted

Cannes Lions has released its second shortlists, including Classic: Audio & Radio, Outdoor, Print and Publishing, Film: Film Craft, Innovation: Experience, Good: Glass: The Lion for Change, Titanium Lions, Health: Health & Wellness and Pharma.

South Africa features in the Classic: Audio & Radio, and Outdoor as well as the Film: Film craft shortlists.

There are four campaigns in the Classic: Audio & Radio shortlist with three of these from TBWA \Hunt\Lascaris for its client City Lodge. Joe Public has two shortlisted entries, both in the Outdoor category and for client People Opposing Women Abuse (Powa).

#Cannes2024 : Innovation, Glass and Titanium Shortlists released

Danette Breitenbach  4 Jun 2024

Classic Audio & Radio

• Script

  Campaign: Boss
  Brand: City Lodge Hotels
  Agency: TBWA \ Hunt\ Lascaris, Johannesburg

  Campaign: Intern
  Brand: City Lodge Hotels
  Agency: TBWA\ Hunt\Lascaris, Johannesburg

  Campaign: HR
  Brand: City Lodge Hotels
  Agency: TBWA\Hunt\Lascaris, Johannesburg

• Consumer Goods

Campaign: Small Big Things – U’ni Omoshayo
Brand: Dettol
Agency: McCann Joburg, Johannesburg

See the complete shortlist.

Outdoor

• Not for Profit / Charity / Government

  Campaign: Kitchen
  Brand: People Opposing Women Abuse (Powa)
  Agency: Joe Public Johannesburg

  Campaign: Bathroom
  Brand: People Opposing Women Abuse (Powa)
  Agency: Joe Public Johannesburg

• Social Behaviour & Cultural Insight

Campaign: the Vluit Project
Brand: Afrisa, Afrisam Construction Materials
Agency: Promise, Johannesburg

View the complete shortlist.

Print and Publishing

View the complete shortlist.

Craft

• Film Craft: Direction

Campaign: We gave the world an original, you gave us a thousand back
Brand: Adidas Originals
Agency: Johannes Leonardo, New York and Production house: Love Song, London / Money Films, Cape Town

View the complete shortlist.

Experience:: Innovation

View the complete shortlist.

Good: Glass: The Lion for Change

View the complete shortlist.

Health

- Health & Wellness

View the complete shortlist.

- Pharma

View the complete shortlist.

Titanium

View the complete shortlist.

The following shortlists will be released 16 June:

Craft

• Design Craft
  
• Digital Craft
  
• Industry Craft

Engagement

• Direct
  
• Media
  
• PR
  
• Social & Influencer

Entertainment

• Entertainment Lions for Gaming
  
• Entertainment Lions for Music
  
• Entertainment Lions for Sport

Good

• Grand Prix for Good

Health

• Lions Health Grand Prix for Good

For more:

• Cannes Lions special section and search
• More info: Google News, Cannes Lions Twitter
• Official site: http://www.canneslions.com, Facebook, Twitter, Instagram

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