Day 3 winners from Cannes Lions 2024

Experience: Brand Experience & Activation Lions

Weber Shandwick, Chicago was awarded the Grand Prix for The First Edible Mascot for brand Pop-Tarts. In the category Live Brand Experience or Activation.

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Experience: Creative Business Transformation Lions

LePub, Amsterdam was awarded the Grand Prix for the Refurb campaign for the brand Philips in the category Experience Transformation.

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Experience: Creative Commerce Lions

Publicis conseil, Paris was awarded the Grand Prix for Renault cars to work for brand Renault in the category Customer Acquisition & Retention.

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Experience: Innovation Lions

Klick Health, Toronto was awarded the Grand Prix for the campaign Voice 2 Diabetes for client KVI Brave Fund Inc. in the category Early State Technology.

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Experience: Luxury and Lifestyle Lions

Loewe, Madrid was awarded the Grand Prix for the campaign Loewe X Suna Fujita for the brand Loewe.

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Strategy: Creative Effectiveness Lions

Rethink, Toronto was awarded the Creative Effectiveness Grand Prix for the campaign It has to be Heinz for the brand Heinz Ketchup in the category Sustained Succes.

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Strategy: Creative Strategy Lions

Dentsu Creative, Amsterdam was awarded the Grand Prix for the campaign A Piece of Me for brand KPN in the category Corporate Purpose & Social Responsibility.

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