Marketing & Media Video South Africa

How HelloFCB+ and Fuelcontent collaborated to help Ninety One create financial advertising for a world of change

  • Change Changes Financial Advertising

    Original Article

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    Addressing skills shortages with the Wunderman Thompson Data Learnership Academy
    Addressing skills shortages with the Wunderman Thompson Data Learnership Academy
    Richard Mullins, managing director of Wunderman Thompson across Africa, Europe and the Middle East, Odwa Makhalima, analytics implementation specialist at Wunderman Thompson, and Beth Casey, country director for marketing and commerce cloud at Salesforce, discuss Wunderman Thompson’s Data Learnership Academy, how it addresses skills shortages and what the future holds for the academy and the jobs market….
    12 May 2022 09:25
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    U-Studio and Ola save summer as South Africans Choose Joy!
    U-Studio and Ola save summer as South Africans Choose Joy!
    U-Studio was tasked save summer! They weren’t going to let the gloomy outlook for 2020 ruin the joy South Africans could have over the summer. Instead, they created opportunities to celebrate the spontaneous, intentional joyful moments. It was crucial to remind South African ice cream fanatics that they were able to turn the mundane, everyday activities into joy. The team assisted OLA to drive seasonal sales and increase brand visibility across the brand’s digital touchpoints, especially Meta channels such as Facebook and Instagram. Even the challenges that the limitations of the time brought, didn’t prohibit the team from delivering standout results. Listen to the podcast to hear first-hand from the team on how they strategised and executed this brilliant campaign, creating moments for consumers to #ChooseJoy in a difficult time....
    13 Apr 2022 13:47
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    Vodacom and Wunderman Thompson shine light on GBV - SA’s second pandemic
    Vodacom and Wunderman Thompson shine light on GBV - SA’s second pandemic
    The 2020 lockdown brought about a gigantic social catastrophe in South Africa, or so-called second pandemic; namely the rise in Gender Based Violence (GBV). The numbers were alarming with a women being murdered every 3 hours in and 1 in 4 women who will experience GBV. We felt an important urge to leverage the voices of men within our business to speak up and shine the light on GBV. Part of our content strategy was to ensure mass reach on social media channels. We combined the messages from our men of influence with helpful content around how to report, self-defence, important numbers etc. We had an overwhelmingly great response from the men we approached to be a part of the campaign and take a stance. I recall every person we approached was very keen to use their voice to raise awareness, drive action against GBV. Listen to the podcast to hear first-hand from the team on how they strategised and executed this important yet brilliant campaign called “Be The Light”....
    5 Apr 2022 10:32
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    #BizTrends2022: Franklin Ozekhome - Afrobeats, the new frontier for marketers
    #BizTrends2022: Franklin Ozekhome - Afrobeats, the new frontier for marketers
    Franklin Ozekhome presented a talk on 'Afrobeats, the new frontier for marketers' at the recent BizTrends 02.02.2022 event. The event saw seven of Africa's leading trend forecasters take to the virtual stage to share their intellectual capital with attendees. Watch now:.
    9 Feb 2022 16:28
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    #BizTrends2022: Khumo Theko - connecting in the knowledge-based era
    #BizTrends2022: Khumo Theko - connecting in the knowledge-based era
    Khumo Theko presented a talk on 'Connecting in a Knowledge-based Era' at the recent BizTrends 02.02.2022 event. The event saw seven of Africa's leading trend forecasters take to the virtual stage to share their intellectual capital with attendees. Watch now:.
    9 Feb 2022 16:26
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    #BizTrends2022: Dali Tembo on telling Africa's stories empathetically
    #BizTrends2022: Dali Tembo on telling Africa's stories empathetically
    Dali Tembo Trends presented his talk 'Trends are the Bridge Between Brands and People' at the recent BizTrends 02.02.2022 event. The event saw seven of Africa's leading trend forecasters take to the virtual stage to share their intellectual capital with attendees. Watch now:.
    9 Feb 2022 16:25
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    #BizTrends2022: The future of media with Moky Makura
    #BizTrends2022: The future of media with Moky Makura
    Moky Makura presented a talk on 'The Future of Media - Hard Data, Soft Stories' at the recent BizTrends 02.02.2022 event. The event saw seven of Africa's leading trend forecasters take to the virtual stage to share their intellectual capital with attendees. Watch now:.
    9 Feb 2022 16:08
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    #BizTrends2022: Nicola Cooper - the future of collaboration
    #BizTrends2022: Nicola Cooper - the future of collaboration
    Nicola Cooper, presented a talk on 'The Future of Collaboration' at the recent BizTrends 02.02.2022 event. The event saw seven of Africa's leading trend forecasters take to the virtual stage to share their intellectual capital with attendees. Watch now:.
    9 Feb 2022 16:04
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    #BizTrends2022: Bronwyn Williams - back to the metaverse
    #BizTrends2022: Bronwyn Williams - back to the metaverse
    Bronwyn Williams presented her talk 'Fasten your Seatbelt for the Metaverse' at the recent BizTrends 02.02.2022 event. The event saw seven of Africa's leading trend forecasters take to the virtual stage to share their intellectual capital with attendees. Watch now:.
    9 Feb 2022 15:51
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    #MarketingMasterminds: The dream team delivering dynamic insights for KFC
    #MarketingMasterminds: The dream team delivering dynamic insights for KFC
    Fiona Potgieter, the COO of Yonder, and Parul Mehta, the lead customer success manager of ROI Hunter, share behind-the-scenes details about the overarching KFC eCommerce Always On campaign....
    27 Jan 2022 09:24
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    #ACACelebratingDiversity:Overcoming Covid-19 constraints to create one of the most liked ads of 2020
    #ACACelebratingDiversity:Overcoming Covid-19 constraints to create one of the most liked ads of 2020
    Watch and listen as Meenal Abdulla, marketing lead at Hunter's; Anita Mubangizi, marketing manager at Hunter's and Felix Kessel, ECD Grey Africa/WPP Liquid, share how the 'Hold my Hunters' campaign came to be voted one of Kantar's Best Liked Ads of 2020.
    14 Dec 2021 15:59
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