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In brief Retail South Africa

Ceres partners with Clinique

Ceres fruit juice brand has joined forces with international cosmetic brand, Clinique for their national Beauty Break campaign. Clinique invites consumers to enjoy 'Time Out For You' at Clinique's Beauty Break sessions at any Edgars, Red Square, Truworths, Foschini, Stuttafords and mall centre courts around the country. While Clinique Experts advise on skincare and make-up tips, consumers can enjoy Ceres Iced Fruit Tea. According to Thea van der Westhuizen, brand manager for Ceres, this alignment with such a top international brand provides the ideal opportunity for Ceres to interact with their target audience in an alternative, exclusive environment."

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