Recently launched, Business Out of Office Manager (BOoOM), developed by Applxbridge, reportedly has the ability to integrate and instantaneously deliver any information systems data or dynamic content to mobile phones and devices anywhere, anytime; in real time. "While we all make use of SMS," says Martin Brandt, MD of Applxbridge, "this is a far richer content delivery service and yet is significantly cheaper." It supports almost all mobile phones and computers post-2004. Additional benefits such as real time surveys, where public opinion on any topic can be polled, as well as advertising are standard.
