The afternoon of Tuesday 16 March 2010 ,saw five finalists, randomly drawn from the over 11 000 Vodacom customers who upgraded to the BlackBerry smartphone during February, try their key to the one-of-a-kind Midnight Black BlackBerry Mini Cooper. Jan Piorek's key was the perfect fit and he spent the rest of the afternoon celebrating with the BlackBerry ambassadors and the Research In Motion (RIM) and Vodacom executives.