Creating awareness, excitement and buzz around the BlackBerry branded MINI Cooper February 2010 campaign, Research in Motion, manufactures of the smartphones, treated the Vodacom call centre staff to pizza and a surprise guest appearance by local R&B singer Loyiso Bala on Friday, 12 February 2010. Members of staff are encouraging customers to extend their Vodacom contracts and upgrading to a new smartphone and possibly win the MINI Cooper.