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Media Inflation
Ad sales for the first half of 2002 show a 5.9% increase on 2001 - which is not only lower than the Consumer Price Index (9%), but is also the lowest in 15 years. This is according to a report by Media Inflation Watch, which also highlights how declining adspend has compelled media owners to trim rates, examples being radio, showing its lowest increase in 8 years, print media overall which is in single figures, and television, which is under 4%. SABC2 and M-Net's rates both reflect negative figures.
Source: Marketing Web
