EXCLUSIVE: Coca-Cola brings 'Real Magic' in first new campaign since 2016
EXCLUSIVE: Coca-Cola brings 'Real Magic' in first new campaign since 2016

In September this year, The Coca-Cola Company unveiled a new global brand philosophy and platform called 'Real Magic', which invites everyone to celebrate the real magic of humanity...

Evan-Lee CourieBy Evan-Lee Courie 29 Nov 2021

The evolving Afro-Feminine: how to win with African women to unlock brand growth #WhatAfricanWomenWant
The evolving Afro-Feminine: how to win with African women to unlock brand growth #WhatAfricanWomenWant

For many brands, women represent an opportunity for growth and influence, but few truly understand and resonate with this market. In Africa, this is no different, and a trickier feat - with additional layers and dynamics of this cohort to consider......

Nicole ShapiroBy Nicole Shapiro, Issued by Kantar 6 Aug 2021

#OrchidsandOnions: Looking good, family...
#OrchidsandOnions: Looking good, family...

People's cars: VW's advert continues the brand's fine tradition; This is your typical South African story; race and language are irrelevant...

Brendan SeeryBy Brendan Seery 25 May 2021

#StartupStory: BlueAvo to tackle inequality in the media industry
#StartupStory: BlueAvo to tackle inequality in the media industry

South African startup BlueAvo has been shortlisted for the Royal Academy of Engineering (UK) Africa Prize for Engineering Innovation...

Evan-Lee CourieBy Evan-Lee Courie 13 Apr 2021

From East to West: What the new Covid-19 consumer behaviour across Kenya and Nigeria means for brands on the continent
From East to West: What the new Covid-19 consumer behaviour across Kenya and Nigeria means for brands on the continent

Kantar's Covid-19 tribes, an offshoot from wave six of the global Barometer study into how the pandemic affected consumer behaviour, attitudes and expectations across 60+ markets including Kenya and Nigeria, reveals what marketers need to consider to...

Ndeye DiagneBy Ndeye Diagne, Issued by Kantar 28 Oct 2020

Photo by  on .
Africa's changing times in broadcast media: Embracing platforms to keep up with rising competition

As newer and more innovative technologies change how content is created, distributed and consumed, the entry of global players is threatening the local South African market share and compelling local media organisations to rethink their traditional...

Roman MagisBy Roman Magis 15 Jul 2020

#Newsmaker: Wesley Diphoko, Fast Company SA's new editor-in-chief
#Newsmaker: Wesley Diphoko, Fast Company SA's new editor-in-chief

Fast Company magazine recently announced the appointment of Wesley Diphoko as editor-in-chief...

Jessica TennantBy Jessica Tennant 25 Feb 2020

#BizTrends2020: From the rise of independent artists to the age of TikTok
#BizTrends2020: From the rise of independent artists to the age of TikTok

While it's not exactly easy to predict the future, there are a few musical movements that have seemed to gain momentum over the last year-or-so, movements that will hopefully be more relevant than ever, in the first year of our new decade...

Tecla CiolfiBy Tecla Ciolfi 13 Jan 2020

New monetisation models for media are needed
New monetisation models for media are needed

Journalists need to be taught how to be entrepreneurs so they can contribute to the survival of the media industry, said Nicolas Pompigne-Mognard, chairman of the APO Group...

Louise BurgersBy Louise Burgers 16 Dec 2019

Kevin Ndinguri, managing director at UM.
#Newsmaker: Kevin Ndinguri, UM's new MD

Full-service media agency UM recently appointed Kevin Ndinguri, who has spent the last year as client managing partner at UM Africa, as MD of the local team...

Jessica TennantBy Jessica Tennant 29 Nov 2019

Creating relevant brands for African audiences
Creating relevant brands for African audiences

WarnerMedia recently hosted a panel discussion around creating relevant brands for African audiences at Discop Johannesburg 2019. Julien Borde, head of Channels for France, French-speaking territories, Africa and Israel tells us more about how the...

Jessica TennantBy Jessica Tennant 22 Nov 2019

Cesar Vacchiano, president and CEO of Scopen International. Image source: Scopen .
Scopen's Cesar Vacchiano analyses the 2019 Agency Scope Study

Juanita Pienaar chats to president and CEO of Scopen International, Cesar Vacchiano, who visited South Africa earlier this month to present the findings from the recent Agency Scope Study...

Juanita PienaarBy Juanita Pienaar 22 Nov 2019

Africa is hell
Africa is hell

False. What you think is what you get...

Ndeye DiagneBy Ndeye Diagne, Issued by Kantar 8 Oct 2019

Image source: Gallo/Getty Images.
Of foxes and paradoxes in the media henhouse

Future historians may well scramble to understand what was going on at the Media Freedom Conference in London and the simultaneous Social Media summit at the White House (held earlier this year in July). They will surely be confounded by media policy...

Derek AbdinorBy Derek Abdinor 17 Sep 2019

Image credit: 95C from Pixabay.
Reaching the base-of-the-pyramid consumer

Two years ago, I was exposed to a course that completely blew my mind but also spoke to my heart...

Lorraine GweweraBy Lorraine Gwewera 10 Sep 2019

Empowering news organisations through technological innovation
Empowering news organisations through technological innovation

Google launched the Google News Initiative, followed by the GNI Innovation Challenge to aid publishers in Africa transition to digital. We speak to Google's Mich Atagana about the initiative...

Louise BurgersBy Louise Burgers 28 Aug 2019

Kantar CEO, Eric Salama. Image supplied.
Kantar's Eric Salama discusses the way forward under new owner Bain Capital

Kantar CEO Eric Salama presented an update on the new ownership structure and the opportunities under, Bain Capital during a press call held on Thursday...

Juanita PienaarBy Juanita Pienaar 5 Aug 2019

Image credit: Aaron Sebastian on Unsplash.
Is it premium versus programmatic or premium and programmatic?

The media landscape is changing rapidly and the way that media agencies are planning and buying digital media is ever-evolving...

Mark BothaBy Mark Botha 29 Jul 2019

VR will reshape our entertainment experiences
VR will reshape our entertainment experiences

Virtual Reality (VR) has a long way to go before it bursts into the mainstream, but there are signs that the technology is starting to mature...

Ernst WittmannBy Ernst Wittmann 29 Jul 2019

While print may be dying, traditional journalism is certainly adapting
While print may be dying, traditional journalism is certainly adapting

Rachel Briant, director and head of communications at Without A Doubt agency writes about preserving the old craft and what marketers can do about it...

Rachel BriantBy Rachel Briant 12 Jul 2019

Ad Tech Masterclass in Nigeria.
Creating a brand safe environment for advertisers in Africa

Masterclasses on programmatic advertising buying have been held by 365 Digital in Nigeria, as well as other African markets...

Louise BurgersBy Louise Burgers 11 Jul 2019

Photo by rawpixel.com from .
Turning big data into even bigger stories

At its root, data storytelling is about using the facts and numbers to craft stories that create a deeper connection with the real person at the end of the data...

Kamo MogashoaBy Kamo Mogashoa 18 Jun 2019

#AWE2019: Highlights from Day 2
#AWE2019: Highlights from Day 2

The Augmented World Expo is underway in Silicon Valley, USA, and Johan Walters shares highlights from Day 2...

By Johan Walters 31 May 2019

#AWE2019: Highlights from Day 1
#AWE2019: Highlights from Day 1

The Augmented World Expo is underway in Silicon Valley, USA, and Johan Walters shares highlights from Day 1...

By Johan Walters 30 May 2019

The dilemma of leadership in the advertising and media industry
The dilemma of leadership in the advertising and media industry

How are leaders in our industry chosen? Often, the position goes to someone who is 'likeable' and a natural 'people's person'. Oh, and often very good at their job. But is that the real qualities that we need in a leader? I don't think so...

Chris BothaBy Chris Botha 16 May 2019

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