Segmenting for the future: 5 emerging consumer types
Segmenting for the future: 5 emerging consumer types

Accenture Africa's MD shares the new consumer types that have surfaced as a result of the pandemic, and how they differ according to changes in way of life, fears and concerns, hopes and desires...

John WatlingBy John Watling 1 day ago

#OrchidsandOnions: Looking good, family...
#OrchidsandOnions: Looking good, family...

People's cars: VW's advert continues the brand's fine tradition; This is your typical South African story; race and language are irrelevant...

Brendan SeeryBy Brendan Seery 25 May 2021

#Newsmaker: Larry Madowo joins CNN as Nairobi-based correspondent
#Newsmaker: Larry Madowo joins CNN as Nairobi-based correspondent

Larry Madowo has left the BBC to take up a new position with CNN as the network's Nairobi-based correspondent...

Evan-Lee CourieBy Evan-Lee Courie 17 May 2021

Doing good is good for business: How brand purpose can steer your sustainability journey in Africa
Doing good is good for business: How brand purpose can steer your sustainability journey in Africa

Here's how Kantar will help you authentically solve the value-action gap and guide you along your brand's sustainable transformation journey...

Adeola TejumolaBy Adeola Tejumola, Issued by Kantar 4 May 2021

#StartupStory: BlueAvo to tackle inequality in the media industry
#StartupStory: BlueAvo to tackle inequality in the media industry

South African startup BlueAvo has been shortlisted for the Royal Academy of Engineering (UK) Africa Prize for Engineering Innovation...

Evan-Lee CourieBy Evan-Lee Courie 13 Apr 2021

Boosting brand purpose by solving value-action gaps in Africa
Boosting brand purpose by solving value-action gaps in Africa

How do corporations best articulate and act upon their brand purpose, as the interface between corporations and society? By solving the value-action gap, writes Kantar's Adeola Tejumola...

Adeola TejumolaBy Adeola Tejumola, Issued by Kantar 25 Mar 2021

#EcommerceDay2021: Redefining retail - A future view of digital commerce in 2030
#EcommerceDay2021: Redefining retail - A future view of digital commerce in 2030

Kantar's Norman Reyneker says that as companies define their future-fit commercial strategies, they must challenge assumptions related to the evolving digital retail landscape...

Norman ReynekerBy Norman Reyneker, Issued by Kantar 8 Mar 2021

#BizTrends2021: Recalibrating for diminished growth - resolutions for 2021
#BizTrends2021: Recalibrating for diminished growth - resolutions for 2021

Despite the dissemination of vaccines in the months ahead, a larger portion of consumer spending will be impacted by recessionary conditions...

Ailsa WingfieldBy Ailsa Wingfield 11 Jan 2021

#BizTrends2021: Looking ahead at the smartphone market
#BizTrends2021: Looking ahead at the smartphone market

If 2020 has shown us anything, it's that change and disruption are a constant. The effects of the global coronavirus pandemic led to unprecedented shifts in the way we live, work, learn and transact - with a widespread move online and digital platforms...

Michelle WynneBy Michelle Wynne 6 Jan 2021

Rachel Irvine shares the highs and lows as Irvine Partners celebrates its 10th birthday
Rachel Irvine shares the highs and lows as Irvine Partners celebrates its 10th birthday

At a time when many PR agencies have retrenched, or worse, closed, Cape Town-based Irvine Partners is celebrating its 10th birthday...

Evan-Lee CourieBy Evan-Lee Courie 25 Nov 2020

#Newsmaker: Producer Eddie Chitate launches Africa's newest streaming platform
#Newsmaker: Producer Eddie Chitate launches Africa's newest streaming platform

Eddie Chitate, through his production company, Brainstorm Entertainment, has launched a streaming platform called NoFTV...

Juanita PienaarBy Juanita Pienaar 4 Nov 2020

Smart African retailers are rising from the ashes. Here's how
Smart African retailers are rising from the ashes. Here's how

To hear some industry commentators tell it, Covid-19 is going to be the final nail in the coffin of retail as we know it. At best, they're over-simplifying. At worst, they're just wrong...

Lee NaikBy Lee Naik 13 Oct 2020

#AfricaBrandSummit: Solly Moeng shares his passion and vision for Africa
#AfricaBrandSummit: Solly Moeng shares his passion and vision for Africa

WATCH: In this exclusive interview with Africa Brand Summit convenor, Solly Moeng, Bizcommunity's Marketing & Media editor Juanita Pienaar finds out more about the summit, Moeng's passion for Africa and his vision for the event going forward...

Juanita PienaarBy Juanita Pienaar 18 Sep 2020

Photo by  on .
Ads are like shoes

Head of strategy at FCB Wired in Gaborone, Isaac Kwame Adom writes why, for him, ads are like shoes. Both have a basic function. For shoes, it's to protect your feet from the elements. For ads, it's to impact audience attitudes towards a brand. Both can leave lasting impressions but, can also be entirely forgettable...

Isaac Kwame AdomBy Isaac Kwame Adom 18 Aug 2020

#WomensMonth: Suzanne Morel shares how Mastercard SA is powering up women in SA
#WomensMonth: Suzanne Morel shares how Mastercard SA is powering up women in SA

Suzanne Morel, country manager for Mastercard SA, shares some insights into how Mastercard is giving power to women...

Evan-Lee CourieBy Evan-Lee Courie 17 Aug 2020

Photo by  on .
Africa's changing times in broadcast media: Embracing platforms to keep up with rising competition

As newer and more innovative technologies change how content is created, distributed and consumed, the entry of global players is threatening the local South African market share and compelling local media organisations to rethink their traditional business models to take up the competition in the global context...

Roman MagisBy Roman Magis 15 Jul 2020

#StartupStory: Flip Phone is the new marketplace for mobile phones
#StartupStory: Flip Phone is the new marketplace for mobile phones

Looking for the easiest way to get fast cash for your old phone or looking for a deal on a new phone, but not pay exorbitant prices? Flip Phone could be the answer...

Evan-Lee CourieBy Evan-Lee Courie 29 Jun 2020

Digital growth consultant at Google Africa, Sashin Pillay.
#YouthMonth: Brands need to reverse-engineer the way they think about marketing

Digital growth consultant at Google Africa, Sashin Pillay tells us more about some of the highlights of his young career and shares his views on what is key for brands to keep in mind when marketing to the youth...

Juanita PienaarBy Juanita Pienaar 24 Jun 2020

The scenario of young entrepreneurs in Africa
The scenario of young entrepreneurs in Africa

A look at the future of young entrepreneurs in Africa...

Evan-Lee CourieBy Evan-Lee Courie 24 Jun 2020

#StartupStory: Putting a Sparkle in Nigeria's digital ecosystem
#StartupStory: Putting a Sparkle in Nigeria's digital ecosystem

Sparkle, a digital ecosystem providing financial, lifestyle and business support services to Nigerians across the globe, has officially launched by Uzoma Dozie, the former chief executive officer of Diamond Bank...

Evan-Lee CourieBy Evan-Lee Courie 9 Jun 2020

Photo by Infralist on .
A moment of reckoning for business

As the Covid-19 pandemic disrupts lives and damages economies, society is looking to big business for leadership and solutions. So far, however, the private sector has not lived up to expectations, Edelman's most recent Trust Barometer data shows...

Jordan RittenberryBy Jordan Rittenberry 21 May 2020

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